Science and Social Media           Why Every Lab Should TweetPresented at the University of Washington, Feb 13th, 2012    ...
Twitter Hashtag:  #UWsmfs
28%
28%... the percentage of Americans which   pass a basic science literacy test.
"The scientific community needs to           understand what ethical       practitioners of public relations     have long ...
The Paywall
The Paywall
The Jargon Wall
Text                                  Text“When I was in high school, if you were in the "so-called" pre-collegecurriculum...
"Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message tha...
Can you name a living scientist?
Albert     Marie Curie?Einstien?
StephenHawking!
What the public thinks scientists look like...
... what scientistsactually look like!
"Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly,...
57% of Americans say theytalk to people online more  than they do in real life.
Where do you get most of your newsabout national and international issues?               TV     Newspaper       Internet  ...
Where do you get most of your newsabout national and international issues?               TV     Newspaper       Internet  ...
Where do you get most of your newsabout national and international issues?               TV     Newspaper       Internet  ...
Where do you get information on      specific scientific issues?                                                            ...
"Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web sit...
18-29 yrs   30-49 yrs   50-64 yrs    65+ yrs                            90% that use Social Media                         ...
18-29 yrs   30-49 yrs   50-64 yrs    65+ yrs                            90% that use Social Media                         ...
18-29 yrs   30-49 yrs   50-64 yrs    65+ yrs                            90% that use Social Media                         ...
18-29 yrs   30-49 yrs   50-64 yrs    65+ yrs                            90% that use Social Media                         ...
Dont think you need to  be on Facebook?
Dont think you need to  be on Facebook?72%of internetusers are.
Dont think you need to  be on Facebook?72%             48%              use it as theirof internet              primary ne...
Dont think you need to  be on Facebook?72%             48%                  3              use it as their    million link...
"The qualities that makeTwitter seem inane and half-baked are what makes it so          powerful."                      Jo...
"The essentials of whattwitter does is an integralpart of the news system of         the future."                        D...
Dont think you need to be on Twitter?
Dont think you need  to be on Twitter?    1 billion newtweets every   5 days
Dont think you need  to be on Twitter?    1            500 billion new               million userstweets every            ...
Dont think you need  to be on Twitter?    1            500            5,530 billion new                      tweets per   ...
Dont think you need to be on Google+?
Dont think you need to be on Google+?
"... blog or be blogged." - Paul Knoepfler, UC Davis, in a comment in NatureNews
You want broader    impacts?
You want broader    impacts? I got yer broaderimpacts right here.
5,106 Tweets Per Second
>80,000pageviews...in 48 hours.
>12,000 pageviews... in a week.
Highly Cited               Low/No Tweets   Highly Tweeted
Low/No Tweets   Highly Tweeted
Highly Cited               Low/No Tweets   Highly Tweeted
Reach New Audiences Globally...               ...and locally
(you should practice your mad skillz, too)
Two words:Personal Branding.
“One of the things I hear most frequently about a new hire is how disturbing it is that he doesn’t have a web presence.   ...
Graduate Students
Why am I talking to     you?
Why am I talking to     you? Youre the bestchoice for the job
"The in depth knowledge of their system and   details of field observations, experiments,     conversations with colleagues...
Dont take my word for it...In 2007...• 50% of life scientists saw blogs, discussion groups, online communities,  and socia...
Find Me Online!               Twitter: @NerdyChristie          Website: http://christiewilcox.com    Facebook: http://face...
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Science and Social Media

  1. 1. Science and Social Media Why Every Lab Should TweetPresented at the University of Washington, Feb 13th, 2012 Christie Wilcox
  2. 2. Twitter Hashtag: #UWsmfs
  3. 3. 28%
  4. 4. 28%... the percentage of Americans which pass a basic science literacy test.
  5. 5. "The scientific community needs to understand what ethical practitioners of public relations have long known: trust is not about information; it’s about dialogue and transparency" - Rick E. Borchelt, Lynne T . Friedmann, & Earle HollandManaging the Trust Portfolio: Science Public Relations and Social Responsibility
  6. 6. The Paywall
  7. 7. The Paywall
  8. 8. The Jargon Wall
  9. 9. Text Text“When I was in high school, if you were in the "so-called" pre-collegecurriculum, you had to take four years of science and four years ofmath - a waste of my time, a waste of my teachers time and a wasteof space.” - Former U.S. Senate Majority Leader Trent Lott
  10. 10. "Right now, this is an anti-intellectual country inwhich the media and politics constantly bombard us with the message that science is uncool, the domain of geeks and nerds." - PZ Myers, Associate Professor at University of Minnesota, Morris
  11. 11. Can you name a living scientist?
  12. 12. Albert Marie Curie?Einstien?
  13. 13. StephenHawking!
  14. 14. What the public thinks scientists look like...
  15. 15. ... what scientistsactually look like!
  16. 16. "Every scientist reading this has a deeppassion for science. I implore you: let yourpassion out. Share it with us. Warmly, withstories, imagination, even with humor . But most of all, in your own voice." - Alan Alda
  17. 17. 57% of Americans say theytalk to people online more than they do in real life.
  18. 18. Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
  19. 19. Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
  20. 20. Where do you get most of your newsabout national and international issues? TV Newspaper Internet Radio 80% 60% 40% 20% 0% 2001 2005 2010 PEW Research Center, Dec 2010
  21. 21. Where do you get information on specific scientific issues? Don’t know 2% Family/Friends/Colleagues 2% Radio 1% The Internet is the main Newspapers & Magazines 10% Internet 54%source of information for learning about specific Books 7%scientific issues such asglobal climate change or biotechnology TV 21% University of Chicago, National Opinion Research Center, General Social Survey (2008)
  22. 22. "Younger generations aren’t going to look foryour company or society in print—they’re going to go directly to your Web site and then maybeyour Facebook page, and, if interested, they will follow you on Twitter. If you’re not there, neither will they be—andyou’ve lost them at a critical point of contact." - Kea Giles Managing Editor at the Geological Society of America
  23. 23. 18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media 67.5 45 22.5 0 2005 2008 2009 2010
  24. 24. 18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media US 67.5 Scis 45 22.5 0 2005 2008 2009 2010
  25. 25. 18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media US 67.5 Scis 45 22.5 0 2005 2008 2009 2010
  26. 26. 18-29 yrs 30-49 yrs 50-64 yrs 65+ yrs 90% that use Social Media US 67.5 Scis 45 22.5 0 2005 2008 2009 2010
  27. 27. Dont think you need to be on Facebook?
  28. 28. Dont think you need to be on Facebook?72%of internetusers are.
  29. 29. Dont think you need to be on Facebook?72% 48% use it as theirof internet primary newsusers are. source
  30. 30. Dont think you need to be on Facebook?72% 48% 3 use it as their million linksof internet primary news shared everyusers are. source hour
  31. 31. "The qualities that makeTwitter seem inane and half-baked are what makes it so powerful." Jonathan Zittrain Harvard University Law professor and Faculty Co-Director, Berkman Center for Internet and Society
  32. 32. "The essentials of whattwitter does is an integralpart of the news system of the future." David WinerHarvard University Research Fellow and former Wired Magazine Editor
  33. 33. Dont think you need to be on Twitter?
  34. 34. Dont think you need to be on Twitter? 1 billion newtweets every 5 days
  35. 35. Dont think you need to be on Twitter? 1 500 billion new million userstweets every per day 5 days
  36. 36. Dont think you need to be on Twitter? 1 500 5,530 billion new tweets per million users second duringtweets every per day the Japanese 5 days earthquake & tsunami
  37. 37. Dont think you need to be on Google+?
  38. 38. Dont think you need to be on Google+?
  39. 39. "... blog or be blogged." - Paul Knoepfler, UC Davis, in a comment in NatureNews
  40. 40. You want broader impacts?
  41. 41. You want broader impacts? I got yer broaderimpacts right here.
  42. 42. 5,106 Tweets Per Second
  43. 43. >80,000pageviews...in 48 hours.
  44. 44. >12,000 pageviews... in a week.
  45. 45. Highly Cited Low/No Tweets Highly Tweeted
  46. 46. Low/No Tweets Highly Tweeted
  47. 47. Highly Cited Low/No Tweets Highly Tweeted
  48. 48. Reach New Audiences Globally... ...and locally
  49. 49. (you should practice your mad skillz, too)
  50. 50. Two words:Personal Branding.
  51. 51. “One of the things I hear most frequently about a new hire is how disturbing it is that he doesn’t have a web presence. Something must be wrong, right?” - Danah Boyd Assistant Professor, NYU; Visiting Researcher, Harvard Law
  52. 52. Graduate Students
  53. 53. Why am I talking to you?
  54. 54. Why am I talking to you? Youre the bestchoice for the job
  55. 55. "The in depth knowledge of their system and details of field observations, experiments, conversations with colleagues and an extraordinary breadth of literature gives thescientist a pool of knowledge to draw from that often is unmatched by most science communicators." - Kevin Zelnio, blogger for Scientific American
  56. 56. Dont take my word for it...In 2007...• 50% of life scientists saw blogs, discussion groups, online communities, and social networking as beneficial to sharing ideas with colleagues• 85% thought social media affected their decision-makingWithin 5 Years...• > 50% “play a key role in shaping nearly all aspects of research workflow”• < 25% “have a major influence on grant application and funding”• > 25% “have a major influence on finding jobs”
  57. 57. Find Me Online! Twitter: @NerdyChristie Website: http://christiewilcox.com Facebook: http://facebook.com/christie.l.wilcoxBlog: http://blogs.scientificamerican.com/science-sushi
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