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Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
Why Web Accessibility Should Matter to You
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Why Web Accessibility Should Matter to You

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  • 1. SURFING BLIND:
 WHY YOU NEED TO BE THINKING ABOUT WEB ACCESSIBILITY NERDERY WEBINAR
  • 2. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Ryan Carlson Technology Evangelist @ryancarlson Bree Compton Quality Assurance Engineer @bcamolai Aaron Cannon Software Developer @cannona
  • 3. #NERDERYWEBINAR @THE_NERDERY What is web accessibility and who does it effect? OVERVIEW 1 How this affects a business2 What an accessibility evaluation looks like3 Common accessibility myths4 How to plan projects with accessibility in mind5 LIVE DEMO
  • 4. #NERDERYWEBINAR @THE_NERDERY WHAT IS WEB ACCESSIBILITY?
  • 5. #NERDERYWEBINAR @THE_NERDERY WHO IS AFFECTED BY A LACK OF ACCESSIBILITY?
  • 6. #NERDERYWEBINAR @THE_NERDERY WEB ACCESSIBILITY CATEGORIES VISUAL
 (BLINDNESS AND POOR VISION) MOTOR DISABILITIES HEARING
  • 7. #NERDERYWEBINAR @THE_NERDERY HOW CAN THIS AFFECT BUSINESSES? #NERDERYWEBINAR @THE_NERDERY
  • 8. #NERDERYWEBINAR @THE_NERDERY THE IMPACT OF ACCESSIBILITY LEGAL (DUE DILIGENCE) FINANCIAL (IT’S NOT FOR ME,
 IT’S FOR MY SON) PROMOTIONAL
  • 9. #NERDERYWEBINAR @THE_NERDERY LEGAL CONSIDERATIONS Due Diligence Understanding of Compliance Requirements by Industry Aaron, Bree and Ryan are not lawyers
  • 10. #NERDERYWEBINAR @THE_NERDERY LEGAL PRECEDENT ¼ Quick ramp up time for HTML devs ¼ Use existing content and skills ¼ Use native libraries with WinJS ¼ Best for simple apps ¼ National Association of the Deaf v. Netflix, Inc. , 2012 WL 2343666 ¼ Sued that streams were not closed captions ¼ Court said ADA was meant to evolve with technology ¼ Case settled TARGET.COM NETFLIX ¼ National Federation of the Blind v. Target Corporation 452 F. Supp. 2d 946 (N.D. Cal. 2006) ¼ Sued over inaccessible website ¼ Case settled Aaron, Bree and Ryan are not lawyers
  • 11. #NERDERYWEBINAR @THE_NERDERY Making sites accessible after the fact is expensive Appealing to the 10% of disabled consumers Goodwill and recognition FINANCIAL IMPLICATIONS
  • 12. #NERDERYWEBINAR @THE_NERDERY PROMOTIONAL IMPLICATIONS
  • 13. #NERDERYWEBINAR @THE_NERDERY WHAT DOES AN ACCESSIBILITY EVALUATION LOOK LIKE? #NERDERYWEBINAR @THE_NERDERY
  • 14. #NERDERYWEBINAR @THE_NERDERY New project with accessibility considerations Retrofit an existing site to be more accessible TYPES OF ACCESSIBILITY ENGAGEMENTS
  • 15. #NERDERYWEBINAR @THE_NERDERY NEW DIGITAL PROJECT Design evaluation/
 UX usability Communicate concerns with front-end development Identify problem areas and fix them in early designs Embedded spot checking and final QA testing
  • 16. #NERDERYWEBINAR @THE_NERDERY UPDATING AN EXISTING WEBSITE Complete site audit Brainstorm changes to UI that won’t break the site UX evaluation and design collaboration Provide findings with detailed instructions and implement the changes
  • 17. #NERDERYWEBINAR @THE_NERDERY LIVE DEMO
  • 18. #NERDERYWEBINAR @THE_NERDERY WEB ACCESSIBILITY MYTHS #NERDERYWEBINAR @THE_NERDERY
  • 19. #NERDERYWEBINAR @THE_NERDERY ACCESSIBLE WEBSITES ARE UGLY AND BORING © ABC - All Rights Reserved “It’s going to break my design!”
  • 20. #NERDERYWEBINAR @THE_NERDERY WEB ACCESSIBILITY IS EXPENSIVE AND TIME CONSUMING Image credit: NASA.gov
  • 21. #NERDERYWEBINAR @THE_NERDERY WEB ACCESSIBILITY
 ONLY AFFECTS A SMALL PERCENTAGE OF PEOPLE
  • 22. #NERDERYWEBINAR @THE_NERDERY WEB ACCESSIBILITY IS OPTIONAL © Phillip Pessar - flickr.com/southbeachcars
  • 23. #NERDERYWEBINAR @THE_NERDERY AUTOMATED EVALUATION TOOLS ARE ENOUGH
  • 24. #NERDERYWEBINAR @THE_NERDERY MAKING WEBSITES ACCESSIBLE HAS NO ADDITIONAL BENEFITS
  • 25. #NERDERYWEBINAR @THE_NERDERY ADDED BENEFITS OF ACCESSIBILITY Search engine optimization Boosts for e-commerce sites and better visibility Increased usability for everybody (contrast, colors, scalable fonts, structured forms, logical sections within the website)
  • 26. #NERDERYWEBINAR @THE_NERDERY WORKING WITH ACCESSIBILITY EXPERTS #NERDERYWEBINAR @THE_NERDERY
  • 27. #NERDERYWEBINAR @THE_NERDERY SEEING IS BELIEVING A lot of companies assume that because they’ve read accessibility best practices, they add the bullet point to their offerings. “ –Aaron Cannon
  • 28. #NERDERYWEBINAR @THE_NERDERY REALITY CHECK It’s more than just following coding standards Expect to work with multiple departments; user experience, front-end development and quality assurance Accessibility is both art and science
  • 29. #NERDERYWEBINAR @THE_NERDERY What are you going to test with? QUESTIONS & CONSIDERATIONS 1 Test with voiceover on the iPhone2 Test voice-over on Mac and Windows screen readers3 Screen reader use for daily users does not reflect a typical testing environment. This is a highly specialized skill set.4 Are you considering other disabilities?5
  • 30. #NERDERYWEBINAR @THE_NERDERY PLANNING FOR WEB ACCESSIBILITY #NERDERYWEBINAR @THE_NERDERY
  • 31. #NERDERYWEBINAR @THE_NERDERY ACCESSIBILITY REQUIRES TOP-DOWN SUPPORT Talk to your company leadership and legal department Are your business goals in alignment with an accessibility strategy? Is it important to leaders, your customers, or your industry to have an accessible website?
  • 32. #NERDERYWEBINAR @THE_NERDERY NEXT STEPS If you think you have an actionable project, find out how accessible your current site is. Weigh the costs of retrofitting and building from the ground up as you move to add accessibility.
  • 33. #NERDERYWEBINAR @THE_NERDERY FINAL THOUGHTS ON ACCESSIBILITY #NERDERYWEBINAR @THE_NERDERY
  • 34. #NERDERYWEBINAR @THE_NERDERY What is web accessibility and who does it effect? RECAP 1 How this affects a business2 What an accessibility evaluation looks like3 Common accessibility myths4 How to plan projects with accessibility in mind5

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