Web Makeovers Powered by Nerds


Published on

Here's the presentation give by Luke Bucklin, Mike Johnson, and Molly Kennedy Lageson at the New Times - New Tech conference held by the Minnesota Council of Nonprofits

Published in: Technology
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • Web Makeovers Powered by Nerds

    1. 1. Web Makeovers Powered by Nerds <ul><li>An Employee Review for Your Website </li></ul>
    2. 2. Luke Bucklin <ul><li>President, Sierra Bravo </li></ul>Mike Johnson User Experience Manager, Sierra Bravo Molly Kennedy Lageson Volunteer Coordinator, Store to Door
    3. 3. Sierra Who? <ul><li>Sierra Bravo is a web development company that specializes in helping businesses get more value from their website through business system integration and business process automation. </li></ul>
    4. 4. Store to Door <ul><li>Store To Door shops for & delivers groceries to approximately 500 households a week. Serving over 1,000 adults who are unable to shop for themselves, we partner with five strategically-located Cub Foods to deliver competitively-priced, quality products. </li></ul>
    5. 5. Coaching the Office Underachiever <ul><li>An Employee Review for Your Website </li></ul>
    6. 6. Why Don’t You Get the Most Out of Your Website?
    7. 7. Site Productivity Killers <ul><li>Unclear Purpose </li></ul><ul><li>No Meaningful Metrics </li></ul><ul><li>Lack of Proactive Direction </li></ul><ul><li>Absence of Goals </li></ul><ul><li>Poor Perception of Possibilities </li></ul><ul><li>Unclear of Site’s Role in Overall Success </li></ul>
    8. 8. Your Website is Not a Copy Machine <ul><li>Your site is a lot more like an employee than it is like a piece of equipment. </li></ul>
    9. 9. What Are Employee Reviews For?
    10. 10. <ul><li>Unclear Purpose </li></ul><ul><li>No Meaningful Metrics </li></ul><ul><li>Lack of Proactive Direction </li></ul><ul><li>Absence of Goals </li></ul><ul><li>Poor Perception of Possibilities </li></ul><ul><li>Unclear of Site’s Role in Overall Business Success </li></ul><ul><li>Define Responsibilities </li></ul><ul><li>Rate Performance </li></ul><ul><li>Coach Performance </li></ul><ul><li>Set Goals and Standards </li></ul><ul><li>Assess the Adequacy of tools </li></ul><ul><li>Communicate the “Big Picture” </li></ul>
    11. 11. An Employee Review For Your Site
    12. 12. Who’s the Boss?
    13. 13. Website Employee Review <ul><li>(Re) Define Responsibilities </li></ul><ul><li>Performance Evaluation </li></ul><ul><li>Identify Success Metrics </li></ul><ul><li>ReviewSet Goals </li></ul>
    14. 14. Questions?
    15. 15. Define Responsibilities
    16. 16. Who is Your Website For? <ul><li>Donors? </li></ul><ul><li>Volunteers? </li></ul><ul><li>Board Members? </li></ul><ul><li>Clients? </li></ul>
    17. 17. What Is Your Site’s Job?
    18. 18. Your Company’s Hardest-Working Underachiever
    19. 19. Angela in Accounting 8x5x50 = 2,000 Hrs Your Website 24x7x52 = 8,736 Hrs
    20. 20. Performance Evaluation <ul><li>Personal Appearance </li></ul><ul><li>Productivity </li></ul><ul><li>Job Knowledge </li></ul><ul><li>Client Interaction </li></ul><ul><li>Attendance & Punctuality </li></ul><ul><li>Initiative </li></ul>
    21. 21. Personal Appearance
    22. 22. Dress for Success <ul><li>Studies show it takes less than a second for visitors to form a subconscious opinion about your company based on the appearance of your homepage. </li></ul>
    23. 25. Matching Accessories <ul><li>Your website is part of your total marketing package. </li></ul>
    24. 27. Questions To Consider <ul><li>Does your site look like it belongs to a successful organization? </li></ul><ul><li>Is your site self-explanatory to visitors? </li></ul><ul><li>Is your site geared towards your largest or most important audience? </li></ul>
    25. 28. Questions?
    26. 29. Productivity
    27. 30. Working Hard or Hardly Working? <ul><li>How does your website contribute </li></ul><ul><li>to your success? </li></ul>
    28. 32. Crazy Egg <ul><li>See what’s hot & what’s not on your site </li></ul><ul><li>Where are people clicking? </li></ul><ul><li>Use this information to improve </li></ul>
    29. 33. How Free is Free? <ul><li>Spending Time vs. Spending Money </li></ul>
    30. 34. Quick & Easy Social Media Tools
    31. 35. Facebook Fan Page <ul><li>150 Million Active Users </li></ul><ul><li>Easily communicate with potential volunteers, donors, and supporters </li></ul><ul><li>Easy to set up, costs nothing </li></ul>
    32. 37. Twitter <ul><li>Microblogging platform </li></ul><ul><li>Only 140 character tweets, means you don’t spend too much time wondering what to say </li></ul><ul><li>Grew 900% in 2008 </li></ul>
    33. 39. Questions to Consider <ul><li>Does your site have the tools to fulfill its responsibilities? </li></ul><ul><li>What are the areas that your site has been successful? </li></ul><ul><li>Are there ways to expand service in those areas? </li></ul><ul><li>Do you have a plan for measuring your site’s productivity? </li></ul>
    34. 40. Questions?
    35. 41. Job Knowledge
    36. 42. How Smart Is Your Site? <ul><li>When it comes to charming search engines and visitors, content is king. </li></ul>
    37. 43. Blogging <ul><li>Blogspot/Wordpress/Typepad </li></ul><ul><li>Free blog hosting, ready-made templates </li></ul><ul><li>Good for SEO, syndicate content via RSS </li></ul>
    38. 45. Content Ideas <ul><li>Repurpose Newsletters </li></ul><ul><li>Reuse Press Releases </li></ul><ul><li>Podcasts </li></ul><ul><li>Case Studies and Testimonials </li></ul>
    39. 46. Questions to Consider <ul><li>Does the site provide all available information to visitors? </li></ul><ul><li>Is there information in other offline media that isn’t available online? </li></ul><ul><li>Does your site provide content that would interest our prospects? </li></ul><ul><li>Is it easy to update the site content? </li></ul>
    40. 47. Questions?
    41. 48. Client Interaction
    42. 49. Make It Really, Really Easy
    43. 50. Collecting Donations & New Volunteers
    44. 51. <ul><li>Make donating easy as possible </li></ul><ul><ul><li>Small amounts makes it an ‘impulse buy’ </li></ul></ul><ul><ul><li>Simple forms don’t scare visitors </li></ul></ul><ul><li>Attract a new kind of volunteer </li></ul><ul><ul><li>Bloggers to provide content </li></ul></ul><ul><ul><li>Web nerds to provide tech assistance </li></ul></ul>
    45. 52. “ Call Me” <ul><li>Some people don’t like the internet. </li></ul>
    46. 53. Questions to Consider <ul><li>Are the top tasks you’d like your visitors to perform completely obvious? </li></ul><ul><li>Is it easy to perform those tasks? </li></ul><ul><li>Are you providing an offline alternative? </li></ul>
    47. 54. Questions?
    48. 55. Attendance & Punctuality
    49. 56. Calling in Sick <ul><li>Don’t find out your site is down from angry visitors. </li></ul>
    50. 58. Emergency Contact Info <ul><li>Don’t let your visitors come up against a brick wall in the event of an error or a broken link. </li></ul>
    51. 60. Ready for Work? <ul><li>You wouldn’t send out a newsletter that was “under construction” why is your site any different? </li></ul>
    52. 61. Questions to Consider <ul><li>Do you have systems in place to notify you if your site fails? </li></ul><ul><li>Have you used one of the free tools to check your site for broken links? </li></ul><ul><li>Does your site provide a “friendly” page not found error? </li></ul><ul><li>Does your site have any pages that are perpetually “under construction”? </li></ul>
    53. 62. Questions?
    54. 63. Initiative
    55. 64. Getting Noticed <ul><li>The best site in the world doesn’t do your company any good unless people find it. </li></ul>
    56. 65. “ Check Out Our Website” <ul><li>You should be saying this all the time. </li></ul>
    57. 66. Self Starter <ul><li>The first step in attracting visitors is to build a site people would want to visit. </li></ul>
    58. 67. Google Alerts <ul><li>Find out whose talking about you </li></ul><ul><li>Gives you Twitter & Blog Fodder </li></ul><ul><li>Open a dialog with clients, donors, and volunteers </li></ul>
    59. 69. Questions to Consider <ul><li>Are you promoting your website enough? </li></ul><ul><li>Is your site positioned to attract relevant visitors? </li></ul><ul><li>Are people finding your site using the keywords you expected? </li></ul>
    60. 70. Questions?
    61. 71. Performance Indicators
    62. 72. Measuring Traffic and Success
    63. 73. Google Analytics <ul><li>How many visitors? </li></ul><ul><li>Where are they coming from? </li></ul><ul><li>What are they reading? </li></ul>
    64. 75. Questions to Consider <ul><li>Do you know how to analyze the traffic data from your site? </li></ul><ul><li>Do you have the tools to measure conversions online? </li></ul><ul><li>Do your visitors have a way to provide feedback? </li></ul>
    65. 76. Setting Goals
    66. 77. Start Small <ul><li>If you’re new to the web start with one or two simple goals and go from there. </li></ul>
    67. 78. Don’t Kid Yourself <ul><li>Correlate your goals with objective metrics whenever you can. </li></ul>
    68. 79. Tips for Getting Started <ul><li>Use your reviews as a plan </li></ul><ul><li>Working with a consultant </li></ul><ul><ul><li>Be prepared </li></ul></ul><ul><ul><li>What to communicate </li></ul></ul><ul><li>Bridge the gap between Marketing & Tech </li></ul>
    69. 80. Questions? <ul><li>Find links & this presentation at: </li></ul><ul><li>http://blog.nerdery.com </li></ul>