Agency Primer: iPad Development for Advertisers & Marketers

A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N

Questions? Send questions to mark.malmberg@nerdery.com

We partner with advertisers, marketers and other people with big plans to build award- winning interactive projects.

Jon Rexeisen Programmer, Apple Alpha Nerd

Meet iPad

History iPad announced January 2010 WiFi models went on sale April 3, 2010 WiFi + 3G models available April 30, 2010

Sales and Buzz Estimated 300,000 sold the ﬁrst day 121,135 Tweets about iPad 26,668 Tweets in one hour 450,000 sold in ﬁrst 5 days Most aged 18 - 25, interested in popular culture

New Project Starts iPhone Android iPhone Android BlackBerry iPad BlackBerry 4% 18% 22% 1% 10% 67% 78% February & March 2009 2010 Data from Flurry.com

Apps iPad Only Universal Apps iPad + iPhone Apps iPhone only apps

iPad Apps

iPad Only Apps

Universal Apps

iPad and iPhone

iPhone Only Apps

Costs iPad only is comparable to iPhone Universal apps add 15%-25% All iPhone apps now developed are tested on iPad

Developer Program $99 for individual $99 for company $299 for enterprise Can take up to 5 weeks to be approved Meant for developers

Application Submission Rules Don’t add obscenities, pornography, etc Follow Apple Human Interface Guidelines Don’t collect data without user’s consent Don’t write malicious software

iPhone OS 4.0 Multitasking iAds

Questions?

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Agency Primer: iPad Development for Advertisers & Marketers

by The Nerdery on Apr 26, 2010

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Agency Primer: iPad Development for Advertisers & Marketers — Presentation Transcript