Testing Your User Experience for Usability

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  • 1. NERDERY WEBINAR TESTING YOUR USER EXPERIENCE FOR USABILITY
  • 2. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Ryan CarlsonDave JonesChristopher Stephan Principal UX Designer Technology Evangelist @christephan @ryancarlson@Dave_L_Jones David Rosen U of M Usability Lab @DRosen_UX Senior UX Designer
  • 3. #NERDERYWEBINAR @THE_NERDERY OVERVIEW 1 2 3 4 What usability is and why it matters How to know if your project needs testing, and when to test it What usability can do for your ROI The inherent risks of going untested Next steps5
  • 4. #NERDERYWEBINAR @THE_NERDERY WHAT USABILITY IS AND WHY IT MATTERS CHAPTER 1 OF 5
  • 5. #NERDERYWEBINAR @THE_NERDERY WHAT USABILITY IS A BRIEF HISTORY YOU’LL KNOW IT BY ITS ABSENCE WHAT USABILITY IS. WHAT USABILITY IS NOT.
  • 6. #NERDERYWEBINAR @THE_NERDERY A BRIEF HISTORY
  • 7. #NERDERYWEBINAR @THE_NERDERY HOW USABILITY GOT HERE 1st Century BC Vitruvius' Principles of Design 1910–1960 Time and motion studies 1955 Fitts’ Law 1960–1980 Methods and protocols develop 1988 “Design of Everyday Things” 1990–2000 An ISO standard 2000 “Don't Make Me Think” 1980–1990 Computers become widespread 2000–Today UX emerges 1990 “Heuristic Evaluation of User Interfaces”
  • 8. #NERDERYWEBINAR @THE_NERDERY YOU’LL KNOW IT BY IT’S ABSENCE #NERDERYWEBINAR @THE_NERDERY
  • 9. #NERDERYWEBINAR @THE_NERDERY YOU NOTICE THE LACK OF USABILITY WHEN... ¼ Things don’t work as you expected ¼ Tasks require repetitive effort ¼ Your effort seems lost or wasted ¼ It’s impossible to tell if you’re done
  • 10. #NERDERYWEBINAR @THE_NERDERY SO WHAT IS AND ISN’T USABILITY? #NERDERYWEBINAR @THE_NERDERY
  • 11. #NERDERYWEBINAR @THE_NERDERY WHAT IS USABILITY? Usability captures the feedback of users Usability focuses on the user’s ability to comprehend and utilize the product Usability tests the product, not the user
  • 12. #NERDERYWEBINAR @THE_NERDERY PRAGMATIC DEFINITIONS Restricted to formal lab settings Judgmental of user ability A barometer for user aesthetics A referendum on designer skill A license not to fix things Flexible in setting and format User inclusive and user centered A method that evaluates design A tool for improving design A test of assumptions, approaches and executions USABILITY IS… USABILITY IS NOT…
  • 13. #NERDERYWEBINAR @THE_NERDERY HOW TO KNOW IF YOUR PROJECT NEEDS TESTING, AND WHEN TO TEST IT CHAPTER 2 OF 5
  • 14. #NERDERYWEBINAR @THE_NERDERY SHOULD I TEST? WHEN DO I TEST? How to spot a project that needs testing Always make room for testing Five places in the project lifecycle to do some testing
  • 15. #NERDERYWEBINAR @THE_NERDERY SHOULD I TEST? WHEN DO I TEST? How to spot a project that needs testing Always make room for testing Five places in the project lifecycle to do some testing
  • 16. #NERDERYWEBINAR @THE_NERDERY SHOULD I TEST? WHEN DO I TEST? How to spot a project that needs testing Always make room for testing Five places in the project lifecycle to do some testing
  • 17. #NERDERYWEBINAR @THE_NERDERY JUDGING THE NEED FOR USABILITY TESTING
  • 18. NOVELTY & COMPLEXITY The more you have of each, the more you need to test.
  • 19. #NERDERYWEBINAR @THE_NERDERY ALWAYS MAKE ROOM FOR SOME TESTING
  • 20. #NERDERYWEBINAR @THE_NERDERY WHEN YOU TREAT USABILITY AS... Assumptions go unnoticed Unplanned rework raises costs Timelines break in QA at latest Launch quality is a gamble Assumptions are mitigated Efforts are scaled and budgeted Timelines remain stable Output quality increases AN INTEGRAL PART OF THE PROCESS AN OPTIONAL ADD-ON
  • 21. #NERDERYWEBINAR @THE_NERDERY FIVE POINTS WHERE YOU SHOULD TEST
  • 22. #NERDERYWEBINAR @THE_NERDERY GOOD TIMES TO TEST Articulated Prototype Pre-testing Concept 1 2 3 4 5 Developed Prototype Post- Launch Discovery Visualization Development QA Launch TEST EARLY, TEST OFTEN.
  • 23. #NERDERYWEBINAR @THE_NERDERY WHAT USABILITY CAN DO FOR YOUR ROI CHAPTER 3 OF 5
  • 24. #NERDERYWEBINAR @THE_NERDERY Increased project stability, and space to handle “surprises” Higher product quality, credibility, and user trust Deeper connections to user needs that drive success USABILITY CAN INCREASE YOUR ROI
  • 25. #NERDERYWEBINAR @THE_NERDERY NO SURPRISES FOR YOU ® Big Picture Scrapbooking
  • 26. #NERDERYWEBINAR @THE_NERDERY TIME TO LEARN & ADAPT ¼ Problems are discovered ¼ The schedule stays intact ¼ The budget does not increase ¼ What you find gets fixed
  • 27. #NERDERYWEBINAR @THE_NERDERY QUALITY PRODUCTS AND GOOD RESULTS ¼ Appreciation from users/customers ¼ Respect in the industry ¼ Trust in new products and ventures ¼ Increased sales and retention
  • 28. #NERDERYWEBINAR @THE_NERDERY DEEPER CONNECTIONS WITH USERS
  • 29. #NERDERYWEBINAR @THE_NERDERY USERS RESPOND WELL TO BEING SERVED WELL ¼ Know them well to serve them well ¼ Deliver products that meet their needs ¼ A well-served user is a loyal user ¼ Satisfied customers share the joy
  • 30. #NERDERYWEBINAR @THE_NERDERY THE INHERENT RISKS OF GOING UNTESTED CHAPTER 4 OF 5
  • 31. #NERDERYWEBINAR @THE_NERDERY THE RISKS OF GOING UNTESTED Tales of horror, woe, and unrecoverable loss Quantifiable losses: the wounds you can see Intangible losses: the awkwardness of public failure
  • 32. #NERDERYWEBINAR @THE_NERDERY HORROR STORIES ® Big Picture Scrapbooking
  • 33. #NERDERYWEBINAR @THE_NERDERY TOO LATE TO TEST Articulated Prototype Pre-testing Concept Developed Prototype Post-Launch Discovery Visualization Development QA Launch NO TIME. NO BUDGET. NO OPTIONS.
  • 34. #NERDERYWEBINAR @THE_NERDERY QUANTIFIABLE LOSSES ® Tannoy
  • 35. #NERDERYWEBINAR @THE_NERDERY FUN WAYS TO FAIL FEATURES UNUSABLE TIMELINE EXTENDED OR MISSED BUDGET EXCEEDED And you don’t have to choose just one.
  • 36. #NERDERYWEBINAR @THE_NERDERY INTANGIBLE LOSSES
  • 37. #NERDERYWEBINAR @THE_NERDERY SO MANY FUN WAYS TO FAIL The worst negative feedback is often no feedback at all. Opportunity pool is constrained Users view all of your products negatively Credibility takes work to rebuild Business community sees you as a poor risk
  • 38. #NERDERYWEBINAR @THE_NERDERY NEXT STEPS CHAPTER 5 OF 5
  • 39. #NERDERYWEBINAR @THE_NERDERY GETTING STARTED WITH USABILITY Ask not “should we test”
 Ask instead “what we test” Test early, test iteratively,
 test often Use testing purposefully to remove uncertainties and risks
  • 40. #NERDERYWEBINAR @THE_NERDERY GETTING STARTED WITH USABILITY Ask not “should we test”
 Ask instead “what we test” Test early, test iteratively,
 test often Use testing purposefully to remove uncertainties and risks
  • 41. #NERDERYWEBINAR @THE_NERDERY GETTING STARTED WITH USABILITY Ask not “should we test”
 Ask instead “what we test” Test early, test iteratively,
 test often Use testing purposefully to remove uncertainties and risks
  • 42. #NERDERYWEBINAR @THE_NERDERY RULE TESTING OUT, NOT IN
  • 43. #NERDERYWEBINAR @THE_NERDERY KNOW YOUR TESTING BURDEN Look for things that will benefit from user insight Plan testing to support the project’s progress Allow time to use what you learn in testing
  • 44. #NERDERYWEBINAR @THE_NERDERY TEST EARLY, TEST OFTEN
  • 45. #NERDERYWEBINAR @THE_NERDERY TEST ITERATIVELY FOR BEST RESULTS Make a thing to test Adjust and repeat (as needed) Test it
  • 46. #NERDERYWEBINAR @THE_NERDERY TEST TO SOLVE PROBLEMS AND ANSWER QUESTIONS
  • 47. #NERDERYWEBINAR @THE_NERDERY Test the assumptions, test the concept, test the design, test the code. You should always question everything. “ UNCERTAINTY = RISK
  • 48. #NERDERYWEBINAR @THE_NERDERY WRAP UP 1 2 3 4 What usability is and why it matters How to know if your project needs testing, and when to test it What usability can do for your ROI The inherent risks of going untested Next steps: Get out there and test your stuff5