Facebook Q&A - A Nerdery Interactive Primer

FACEBOOK Q&AINTERACTIVE PRIMER SERIES

THE NERDERY We help our partners get big ideas out of their heads and onto their clients’ websites Website: www.nerdery.com Twitter: @the_nerdery

KONRSENIOR DEVELOPER

DANSENIOR DEVELOPER

JONSENIOR DEVELOPER

HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting appOn Twitter @The_NerderySend us an email at primers@nerdery.com

What is the differencebetween an app and a tab?

TABS vs. APPSWith iframes on Tabs, there is very little differencebetween the two.The major difference is the placement in Facebookand branding

TABS520 pixels wideAccess to other parts of the Fan page experienceEasier and more recognizable URL http://www.facebook.com/TheNerdery http://apps.facebook.com/nerderyappLives in the Facebook Fan page chrome

FAN PAGE CHROME

APPS760 pixels wideStand alone and not part of the overall Fan pageURL is not tied directly to fan page Always starts with http://apps.facebook.comLives in the Facebook App chrome

APP CHROME

What is the determining factor that decides if a user must click the "I approve this appto obtain information on me" or not?

DATA PERMISSIONSGetting information about the user Events Friends Groups Likes Photos Email Address

PUBLISHING PERMISSIONSPublishing Wall postsCreating an EventOffline Access

ALL PERMISSION LEVELS http://nrdry.com/fbperms

How does Facebook Places compare to other locationbased apps like Foursquare and Gowalla?

FEATURESCheck-insConnect with nearby friendsDeals Check-ins Loyalty Friends Charity

ACTIVE USERSGowalla -600,000 users (November 2010)Source: http://en.wikipedia.org/wiki/GowallaFoursquare - 7.5M users (March 2011)Source: http://foursquare.com/user/7500000Facebook - More than 500M active users (July 2010)Source: http://www.facebook.com/press/info.php?statistics

QUESTIONS?Using the questions panels in the GoToMeeting appOn Twitter @The_NerderySend us an email at primers@nerdery.comMore answers online at http://nerdery.com

Facebook Q&A - A Nerdery Interactive Primer

by The Nerdery on Apr 27, 2011

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Facebook Q&A - A Nerdery Interactive Primer — Presentation Transcript

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