0
#FBNERDS
MATT TONAKCOMMUNITY MANAGER                #FBNERDS
THE NERDERYHOURS WORKED SINCE 2003        PROJECTS                         DOGS IN OUR OFFICE   BIKE COMMUTERS            ...
HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting appOn Twitter @The_NerderyUse the #fbnerds hashtagSend us ...
THOMAS M FRONT-END DEVELOPER                       #FBNERDS
JASON S SOFTWARE ENGINEER                     #FBNERDS
FACEBOOK TIMELINE FOR BRAND PAGES                    #FBNERDS
TIMELINE FOR BRAND PAGESFacebook announces Timeline brand pages will go live on 3-30-2012New opportunities to share your b...
IMPORTANT DIFFERENCESNo Default appApps open in new page (??)No photo stripNo apps on leftDisplay 4 apps in app strip, con...
FROM THE PAST...                   #FBNERDS
#FBNERDS
NEW LAYOUTTELL YOUR BRAND’S STORY                          #FBNERDS
#FBNERDS
NEW PROFILE PICTURENew prominent profile picture180px by 180 px                                #FBNERDS
COVER IMAGE851px x 315pxWarningsno incentivesno calls to actionno references to Facebook actions i.e. "Like Us"           ...
APPLICATION STRIPTabs moved from the left to the topDisplay 4 tabs (Photos always first, the rest are swappable)Up to 12 a...
NEW CANVAS780px wideFull iFrameMenubar and Like Button on top                                 #FBNERDS
APPLICATION NAVIGATIONClicking menu bar open a drop down to access other appsLink back to Timeline                        ...
LIKE GATECurrently brokenThe Like Gate appears to still be a feature and Facebook is workingon the solution.http://develop...
USING THE TIMELINE        NEW ADMIN PANEL COMPOSER - TELL YOUR BRAND STORY            MILESTONES          PINNED POSTS    ...
ADMIN PANEL              #FBNERDS
ADMIN PANELView messages and activityControl how fans interact with the Timeline                                          ...
MILESTONESUse the milestone composer to create big beautiful milestones onthe Timeline                                    ...
POSTS - HIGHLIGHT AND PINNED POSTS   Many posts open in new windows   Videos uploaded play inline with Facebook video play...
QUESTIONS?Using the questions panels in the GoToMeeting appOn Twitter @The_NerderyTweet with the #fbnerds hashtagSend us a...
#FBNERDS
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New Facebook Timeline for Brands - A Nerdery Interactive Primer

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Transcript of "New Facebook Timeline for Brands - A Nerdery Interactive Primer"

  1. 1. #FBNERDS
  2. 2. MATT TONAKCOMMUNITY MANAGER #FBNERDS
  3. 3. THE NERDERYHOURS WORKED SINCE 2003 PROJECTS DOGS IN OUR OFFICE BIKE COMMUTERS TWENTY- 61,021,591HOURS WORKED, LAST 12 MONTHS 4963 PEOPLE WHO WORK AT THE NERDERY THREE HUNDRED ELEVEN EIGHT AVERAGE JANUARY TEMPERATURE FOUR º WE PARTNER WITH CREATIVE MINDS AND BIG THINKERS TO ENGINEER AND EXECUTE THEIR INTERACTIVE PROJECTS HTTP://WWW.NERDERY.COM TWITTER: @THE_NERDERY #FBNERDS
  4. 4. HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting appOn Twitter @The_NerderyUse the #fbnerds hashtagSend us an email at primers@nerdery.com #FBNERDS
  5. 5. THOMAS M FRONT-END DEVELOPER #FBNERDS
  6. 6. JASON S SOFTWARE ENGINEER #FBNERDS
  7. 7. FACEBOOK TIMELINE FOR BRAND PAGES #FBNERDS
  8. 8. TIMELINE FOR BRAND PAGESFacebook announces Timeline brand pages will go live on 3-30-2012New opportunities to share your brand story New layout of pageImpacts to the apps on your fan pageImpacts the layout and flow of your brand pageNew admin featuresNew messaging featuresHighlight postPinned postFans can message page admin privately #FBNERDS
  9. 9. IMPORTANT DIFFERENCESNo Default appApps open in new page (??)No photo stripNo apps on leftDisplay 4 apps in app strip, contains up to 12Photos is always 1st app.New admin toolNew composer toolNew layout, new way to engage fansNew Cover Photo #FBNERDS
  10. 10. FROM THE PAST... #FBNERDS
  11. 11. #FBNERDS
  12. 12. NEW LAYOUTTELL YOUR BRAND’S STORY #FBNERDS
  13. 13. #FBNERDS
  14. 14. NEW PROFILE PICTURENew prominent profile picture180px by 180 px #FBNERDS
  15. 15. COVER IMAGE851px x 315pxWarningsno incentivesno calls to actionno references to Facebook actions i.e. "Like Us" #FBNERDS
  16. 16. APPLICATION STRIPTabs moved from the left to the topDisplay 4 tabs (Photos always first, the rest are swappable)Up to 12 app (including Photos) with button clickNew Icon size 110px x 74px  #FBNERDS
  17. 17. NEW CANVAS780px wideFull iFrameMenubar and Like Button on top #FBNERDS
  18. 18. APPLICATION NAVIGATIONClicking menu bar open a drop down to access other appsLink back to Timeline #FBNERDS
  19. 19. LIKE GATECurrently brokenThe Like Gate appears to still be a feature and Facebook is workingon the solution.http://developers.facebook.com/bugs/228778937218386?browse=search_4f54e377c9f453081891843  #FBNERDS
  20. 20. USING THE TIMELINE NEW ADMIN PANEL COMPOSER - TELL YOUR BRAND STORY MILESTONES PINNED POSTS HIGHLIGHT POSTS #FBNERDS
  21. 21. ADMIN PANEL #FBNERDS
  22. 22. ADMIN PANELView messages and activityControl how fans interact with the Timeline #FBNERDS
  23. 23. MILESTONESUse the milestone composer to create big beautiful milestones onthe Timeline #FBNERDS
  24. 24. POSTS - HIGHLIGHT AND PINNED POSTS Many posts open in new windows Videos uploaded play inline with Facebook video player Photos uploaded display inline with Facebook viewer You can hide posts from view. HIGHLIGHTED POSTS  Span both columns  Appear inline when the post was made Admin can alter the Highlight state Can have multiple highlighted posts. PINNED POSTS Appear at the top of the timeline Last for 7 days from pinning Admin can alter the Pinned state  One pinned post at a time. #FBNERDS
  25. 25. QUESTIONS?Using the questions panels in the GoToMeeting appOn Twitter @The_NerderyTweet with the #fbnerds hashtagSend us an email at primers@nerdery.comMore answers online at http://nerdery.com #FBNERDS
  26. 26. #FBNERDS
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