Embedded UX - A Nerdery Interactive Primer

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Embedded UX - A Nerdery Interactive Primer

  1. 1. EMBEDDED UXINTERACTIVE PRIMER SERIES
  2. 2. THE NERDERY We help our partners get big ideas out of their heads and onto their clients’ websites Website: www.nerdery.com Twitter: @the_nerdery
  3. 3. MIKEDIRECTOR OF USER EXPERIENCE
  4. 4. NICKSENIOR USER EXPERIENCE DESIGNER
  5. 5. HOW TO PARTICIPATEUsing the questions panels in the GoToMeeting appOn Twitter @The_NerderySend us an email at primers@nerdery.com
  6. 6. PROJECT DNAYOUR CAPABILITIES OUR CAPABILITIES Project Definition User Research Information Architecture Visual Design Frontend Development Backend Development Quality Assurance Project Management Deployment Warranty Maintenance
  7. 7. PROJECT DNAYOUR CAPABILITIES OUR CAPABILITIES Project Definition User Research Information Architecture Visual Design Frontend Development Backend Development Quality Assurance Project Management Deployment Warranty Maintenance
  8. 8. WHAT IS UX?User Goals Application Business Goals
  9. 9. WHAT IS UX? Aligning user behavior and motivations with business objectives through interaction designUser Goals Business Goals Application
  10. 10. FOR EXAMPLEI want to make ________________ easier for my users signing up finding information registering canceling converting applying communicating being delighted
  11. 11. WHY YOUR PROJECT NEEDS UX
  12. 12. UX ROLES AT THE NERDERY User Experience Designer Jack of All Trades OTHER UX SPECIALIZATIONSInformation Architect Content StrategistOrganizing Information and Interactions Writer and Web Content SpecialistVisual Designer ResearcherCreative Visualization Information SeekerUsability Specialist Creative TechnologistHuman Factors and Accessibility Conceptual Planning and Direction
  13. 13. PLATFORMS WE DESIGN FORWEB / INTERACTIVE MOBILE TABLET EMBEDDED FIREFOX IE ATM ANDROID IPHONE VEHICLE SYSTEMS ANDROID FLASH CHROME IPAD BLACKBERRY HANDHELD SCANNERS FLEX
  14. 14. WE DESIGN INTERACTIONS (WE’RE NOT A DESIGN AGENCY)
  15. 15. WE DON’T CREATE IDENTITIES
  16. 16. WE DON’T CREATE CONTENTPHOTOGRAPHY VIDEO PRODUCTION COPYWRITING
  17. 17. WE DESIGN INTERACTIONSYour Assets Your Brand Your Goals Constraints INTERACTIVE EXPERIENCE
  18. 18. DESIGNING FOR CONSTRAINTS Physical Device Constraints API Integration ConstraintsUser Constraints $ Budget Constraints Software Constraints
  19. 19. WE’REEMBEDDED WITH DEVELOPERS
  20. 20. PLATFORM SPECIFICSOFTWARE CONSTRAINTS
  21. 21. HOW TECHNOLOGY IMPACTS COST Sc st op Co e Timeline
  22. 22. THE COST OF CHANGE Allow for Changes here to Minimize Changes laterSales UX and Visual Design Development
  23. 23. OUR DESIGN PROCESS
  24. 24. THE PILLARS OF UX PROJECT INFORMATION USER RESEARCH VISUAL DESIGNDEFINITION ARCHITECTURE
  25. 25. THE UX PLANProject Definition User Research Information Architecture Visual Design UX Plan User Surveys Static Wireframes Storyboards Stakeholder Interviews Usability Testing Interactive Wireframes Mood Boards Process Flows / Use Cases Card Sorting Content Mapping Creative Brief Mental Map User Interviews Sitemap Style Guide Heuristic Analysis User Personas Informational Taxonomies Concept Art Visual Design Comps Content Audit Functional Requirements Matrix Technology Recommendations
  26. 26. THE UX PLANProject Definition User Research Information Architecture Visual Design UX Plan User Surveys Static Wireframes Storyboards Stakeholder Interviews Usability Testing Interactive Wireframes Mood Boards Process Flows / Use Cases Card Sorting Content Mapping Creative Brief Mental Map User Interviews Sitemap Style Guide Heuristic Analysis User Personas Informational Taxonomies Concept Art Visual Design Comps Content Audit Functional Requirements Matrix Technology Recommendations
  27. 27. THE UX PLAN
  28. 28. PROJECT DEFINITION
  29. 29. USER RESEARCH
  30. 30. USER RESEARCH
  31. 31. INFORMATION ARCHITECTURE
  32. 32. PROTOTYPINGLow Fidelity Static Interactive
  33. 33. QUESTIONS?Using the questions panels in the GoToMeeting appOn Twitter @The_NerderySend us an email at primers@nerdery.comMore answers online at http://nerdery.com

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