Complete Your Content Strategy with Content Governance

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Complete Your Content Strategy with Content Governance

  1. 1. COMPLETE YOUR CONTENT STRATEGY WITH CONTENT GOVERNANCE NERDERY WEBINAR
  2. 2. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Ryan Carlson Technology Evangelist @ryancarlson Martin Schmidt Developer @martin_geek Callie Myers UX Designer @calliemyers
  3. 3. #NERDERYWEBINAR @THE_NERDERY OVERVIEW What is Governance?1 Establishing Your Plan2 Implementing & Enforcing Your Plan3 Gaining Stakeholder Buy-In4
  4. 4. #NERDERYWEBINAR @THE_NERDERY WHAT IS GOVERNANCE?
  5. 5. #NERDERYWEBINAR @THE_NERDERY FOUR KEY ASPECTS MEASUREMENTTOOLSPLANNINGAUTHORITY
  6. 6. #NERDERYWEBINAR @THE_NERDERY VALUE OF GOVERNANCE Unified Communications Consistent Support for Defined Business Goals Useful, Usable Content for Audiences
  7. 7. #NERDERYWEBINAR @THE_NERDERY VALUE OF GOVERNANCE Unified Communications Consistent Support for Defined Business Goals Useful, Usable Content for Audiences
  8. 8. #NERDERYWEBINAR @THE_NERDERY VALUE OF GOVERNANCE Unified Communications Consistent Support for Defined Business Goals Useful, Usable Content for Audiences
  9. 9. #NERDERYWEBINAR @THE_NERDERY SKIPPING GOVERNANCE Inconsistent Messaging Duplicate Efforts Stale Content
  10. 10. #NERDERYWEBINAR @THE_NERDERY SKIPPING GOVERNANCE Inconsistent Messaging Duplicate Efforts Stale Content
  11. 11. #NERDERYWEBINAR @THE_NERDERY SKIPPING GOVERNANCE Inconsistent Messaging Duplicate Efforts Stale Content
  12. 12. #NERDERYWEBINAR @THE_NERDERY REAL WORLD EXAMPLES
  13. 13. #NERDERYWEBINAR @THE_NERDERY Image Here Wikipedia REAL WORLD EXAMPLES #NERDERYWEBINAR @THE_NERDERY
  14. 14. #NERDERYWEBINAR @THE_NERDERY Universities GOVERNANCE GONE AWRY ¼ Innumerous stakeholder groups ¼ Duplicate content ¼ Diminished tone of voice
  15. 15. #NERDERYWEBINAR @THE_NERDERY
  16. 16. #NERDERYWEBINAR @THE_NERDERY THE BIG PICTURE Site Goals & Content Needs Identify Internal Contributors Define Processes Establish Tools & Systems Train Internal Groups
  17. 17. #NERDERYWEBINAR @THE_NERDERY SITE GOALS & CONTENT NEEDS Site Goals Content Needs User Needs
  18. 18. #NERDERYWEBINAR @THE_NERDERY IDENTIFY INTERNAL CONTRIBUTORS Marketing Teams Product Owners Leadership Copywriters & Designers Content Managers Site Administrators
  19. 19. #NERDERYWEBINAR @THE_NERDERY ...AND THEIR ROLES Administrator Approver Contributor
  20. 20. #NERDERYWEBINAR @THE_NERDERY DEFINE THE PROCESS PEOPLE TIMELINE STEPS
  21. 21. #NERDERYWEBINAR @THE_NERDERY OUTLINE THE STEPS Planning Activities Contributor Writes & Submits Draft Review & Editing Approval CMS Entry & Formatting Publish
  22. 22. #NERDERYWEBINAR @THE_NERDERY ESTABLISH RESPONSIBILITY Planning Activities Contributor Writes & Submits Draft Review & Editing Approval CMS Entry & Formatting Publish Marketing SMEs Content Mgrs Copywriters Marketing Copywriters Content Mgrs Editors Marketing SMEs Content Mgrs Content Mgrs Administrator Administrator Leadership Leadership
  23. 23. #NERDERYWEBINAR @THE_NERDERY DETERMINE TIMING Planning Activities Contributor Writes & Submits Draft Review & Editing Approval CMS Entry & Formatting Publish Marketing SMEs Content Mgrs Copywriters Marketing Copywriters Content Mgrs Editors Marketing SMEs Content Mgrs Content Mgrs Administrator Administrator 1 Week 3 Weeks 4 Weeks 1 Week 2 Weeks 1 Week Quarterly Process Leadership Leadership
  24. 24. #NERDERYWEBINAR @THE_NERDERY UNDERSTAND TIME REQUIREMENTS Governance and content creation requires time and most contributors have other responsibilities. 20% 30% 40% 10% Daily Admin Planning Meetings Project Managment Team Communication
  25. 25. #NERDERYWEBINAR @THE_NERDERY ESTABLISH SYSTEMS Manual vs. automated steps CMS tools to support content and process needs Analytics to track traffic and ROI
  26. 26. #NERDERYWEBINAR @THE_NERDERY DEFINE TRAINING NEEDS CMS Tool Creation & Approval Process Content Tone & Lifecycle
  27. 27. #NERDERYWEBINAR @THE_NERDERY IMPLEMENTING & ENFORCING
  28. 28. #NERDERYWEBINAR @THE_NERDERY PREFACE LIGHT WEIGHT CMS ENTERPRISE COLLABORATION PLATFORM
  29. 29. #NERDERYWEBINAR @THE_NERDERY TECHNOLOGY AND TOOLS Security1 Content and Structure2 Information Management3 Information Architecture4
  30. 30. #NERDERYWEBINAR @THE_NERDERY SECURITY Permissions Roles Permission Policies
  31. 31. #NERDERYWEBINAR @THE_NERDERY SECURITY Permissions Roles Permission Policies
  32. 32. #NERDERYWEBINAR @THE_NERDERY SECURITY Permissions Roles Permission Policies
  33. 33. #NERDERYWEBINAR @THE_NERDERY CONTENT AND STRUCTURE Quotas TemplatesLocks Process Automation/ Workflows
  34. 34. #NERDERYWEBINAR @THE_NERDERY CONTENT AND STRUCTURE Quotas TemplatesLocks Process Automation/ Workflows
  35. 35. #NERDERYWEBINAR @THE_NERDERY CONTENT AND STRUCTURE Quotas TemplatesLocks Process Automation/ Workflows
  36. 36. #NERDERYWEBINAR @THE_NERDERY CONTENT AND STRUCTURE Quotas TemplatesLocks Process Automation/ Workflows
  37. 37. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT Document Management Versioning Content Approval Records Management
  38. 38. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT Document Management Versioning Content Approval Records Management
  39. 39. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT Document Management Versioning Content Approval Records Management
  40. 40. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT Document Management Versioning Content Approval Records Management
  41. 41. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT eDiscovery Digital Asset Library Information Management Policies
  42. 42. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT eDiscovery Digital Asset Library Information Management Policies
  43. 43. #NERDERYWEBINAR @THE_NERDERY INFORMATION MANAGEMENT eDiscovery Digital Asset Library Information Management Policies
  44. 44. #NERDERYWEBINAR @THE_NERDERY INFORMATION ARCHITECTURE Content Types/ Document Types Web Content Management Allowed/ Blocked File Types Taxonomy 
 & Managed Metadata
  45. 45. #NERDERYWEBINAR @THE_NERDERY INFORMATION ARCHITECTURE Content Types/ Document Types Web Content Management Allowed/ Blocked File Types Taxonomy 
 & Managed Metadata
  46. 46. #NERDERYWEBINAR @THE_NERDERY INFORMATION ARCHITECTURE Content Types/ Document Types Web Content Management Allowed/ Blocked File Types Taxonomy 
 & Managed Metadata
  47. 47. #NERDERYWEBINAR @THE_NERDERY INFORMATION ARCHITECTURE Content Types/ Document Types Web Content Management Allowed/ Blocked File Types Taxonomy 
 & Managed Metadata
  48. 48. #NERDERYWEBINAR @THE_NERDERY Full-screen background image here STAKEHOLDER BUY-IN
  49. 49. #NERDERYWEBINAR @THE_NERDERY WHAT’S IN IT FOR ME? DOERS MANAGERS LEADERS Clear Expectations Ownership Eliminating Redundancy Less Micromanagement Cross-Departmental Alignment Resourcing Visibility Unified Messaging Clear ROI Support of Business Goals
  50. 50. #NERDERYWEBINAR @THE_NERDERY SUPPORTING THE PLAN ¼ Team Responsibilities ¼ Process Support ¼ Resource Needs DOERS MANAGERS ¼ Role Definition ¼ Reliances & Responsibilities ¼ Time Commitments ¼ Understand the Value ¼ Prioritize Content ¼ Share Authority LEADERS
  51. 51. #NERDERYWEBINAR @THE_NERDERY DO’S & DON’TS Create content in a vacuum Live without analytics Select tools that don’t meet your needs Do’s Don’ts Establish business goals and user needs to drive content Get contributors working together Make room for content creation Utilize tools to support process
  52. 52. #NERDERYWEBINAR @THE_NERDERY WRAP UP What is Governance?1 Establishing Your Plan2 Implementing & Enforcing Your Plan3 Gaining Stakeholder Buy-In4

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