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Anatomy of a Successful Mobile App
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Anatomy of a Successful Mobile App

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  • 1. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Andrew Watson Senior Developer @creativedrewy Brian Rowe UX Manager @izzy_monkey Jacob Ward Senior UX Designer @jakeward Jon Rexeisen Senior Developer @rexeisen
  • 2. #NERDERYWEBINAR @THE_NERDERY OVERVIEW 1 2 3 4 Quality native mobile applications Design hierarchy of needs Teach you how to judge an application Application on Android & Apple Risk of not investing up front5
  • 3. #NERDERYWEBINAR @THE_NERDERY WHY CARE? FIRST IMPRESSIONS MATTER MAXIMIZING YOUR INVESTMENT MINIMUM VIABLE PRODUCT VS MINIMUM DELIGHTFUL PRODUCT
  • 4. #NERDERYWEBINAR @THE_NERDERY VIEWER POLL WHAT IS YOUR INVOLVEMENT WITH NATIVE MOBILE APPLICATIONS? None I'm thinking about making one, looking for pointers 1 2 I'm the product owner / champion for a mobile project3 I work on designing or developing mobile application4 I pay the bills and want to make sure we are doing it right5
  • 5. #NERDERYWEBINAR @THE_NERDERY WHY QUALITY MATTERS
  • 6. #NERDERYWEBINAR @THE_NERDERY Apple phone or icon WHY QUALITY MATTERS: APPLE REGULATES
  • 7. #NERDERYWEBINAR @THE_NERDERY SUCCESSFUL NATIVE 
 APP BREAKDOWN DRIBBBLE.COM/UF
  • 8. #NERDERYWEBINAR @THE_NERDERY
  • 9. #NERDERYWEBINAR @THE_NERDERY
  • 10. #NERDERYWEBINAR @THE_NERDERY
  • 11. #NERDERYWEBINAR @THE_NERDERY
  • 12. #NERDERYWEBINAR @THE_NERDERY
  • 13. #NERDERYWEBINAR @THE_NERDERY
  • 14. #NERDERYWEBINAR @THE_NERDERY FUNCTIONAL: IS IT USEFUL FOR THE USER?
  • 15. #NERDERYWEBINAR @THE_NERDERY Android: 
 Google Keep
  • 16. #NERDERYWEBINAR @THE_NERDERY iOS: 
 OmniFocus
  • 17. #NERDERYWEBINAR @THE_NERDERY RELIABLE: 
 CAN I TRUST IT? Loading Screen IMG
  • 18. #NERDERYWEBINAR @THE_NERDERY Android: 
 Paypal
  • 19. #NERDERYWEBINAR @THE_NERDERY iOS: 
 1Password
  • 20. #NERDERYWEBINAR @THE_NERDERY USABLE: 
 CAN I USE AND LEARN THE APPLICATION?
  • 21. #NERDERYWEBINAR @THE_NERDERY Android: 
 Twitter
  • 22. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Square Cash
  • 23. #NERDERYWEBINAR @THE_NERDERY PROFICIENT: 
 CAN I DO MORE &
 DO IT BETTER? User Input within an App
  • 24. #NERDERYWEBINAR @THE_NERDERY Android: 
 TapTu
  • 25. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Vine
  • 26. #NERDERYWEBINAR @THE_NERDERY ENJOYABLE: 
 IS THIS PLEASING TO USE? Surprised Person
  • 27. #NERDERYWEBINAR @THE_NERDERY Android: 
 Timely
  • 28. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Yahoo! 
 Weather
  • 29. #NERDERYWEBINAR @THE_NERDERY WHAT’S THE RISK
  • 30. #NERDERYWEBINAR @THE_NERDERY WRAP UP 1 2 3 4 Quality native mobile applications Design hierarchy of needs Teach you how to judge an application Application on Android & Apple Risk of not investing up front5

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