Anatomy of a Successful Mobile App

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Anatomy of a Successful Mobile App

  1. 1. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Andrew Watson Senior Developer @creativedrewy Brian Rowe UX Manager @izzy_monkey Jacob Ward Senior UX Designer @jakeward Jon Rexeisen Senior Developer @rexeisen
  2. 2. #NERDERYWEBINAR @THE_NERDERY OVERVIEW 1 2 3 4 Quality native mobile applications Design hierarchy of needs Teach you how to judge an application Application on Android & Apple Risk of not investing up front5
  3. 3. #NERDERYWEBINAR @THE_NERDERY WHY CARE? FIRST IMPRESSIONS MATTER MAXIMIZING YOUR INVESTMENT MINIMUM VIABLE PRODUCT VS MINIMUM DELIGHTFUL PRODUCT
  4. 4. #NERDERYWEBINAR @THE_NERDERY VIEWER POLL WHAT IS YOUR INVOLVEMENT WITH NATIVE MOBILE APPLICATIONS? None I'm thinking about making one, looking for pointers 1 2 I'm the product owner / champion for a mobile project3 I work on designing or developing mobile application4 I pay the bills and want to make sure we are doing it right5
  5. 5. #NERDERYWEBINAR @THE_NERDERY WHY QUALITY MATTERS
  6. 6. #NERDERYWEBINAR @THE_NERDERY Apple phone or icon WHY QUALITY MATTERS: APPLE REGULATES
  7. 7. #NERDERYWEBINAR @THE_NERDERY SUCCESSFUL NATIVE 
 APP BREAKDOWN DRIBBBLE.COM/UF
  8. 8. #NERDERYWEBINAR @THE_NERDERY
  9. 9. #NERDERYWEBINAR @THE_NERDERY
  10. 10. #NERDERYWEBINAR @THE_NERDERY
  11. 11. #NERDERYWEBINAR @THE_NERDERY
  12. 12. #NERDERYWEBINAR @THE_NERDERY
  13. 13. #NERDERYWEBINAR @THE_NERDERY
  14. 14. #NERDERYWEBINAR @THE_NERDERY FUNCTIONAL: IS IT USEFUL FOR THE USER?
  15. 15. #NERDERYWEBINAR @THE_NERDERY Android: 
 Google Keep
  16. 16. #NERDERYWEBINAR @THE_NERDERY iOS: 
 OmniFocus
  17. 17. #NERDERYWEBINAR @THE_NERDERY RELIABLE: 
 CAN I TRUST IT? Loading Screen IMG
  18. 18. #NERDERYWEBINAR @THE_NERDERY Android: 
 Paypal
  19. 19. #NERDERYWEBINAR @THE_NERDERY iOS: 
 1Password
  20. 20. #NERDERYWEBINAR @THE_NERDERY USABLE: 
 CAN I USE AND LEARN THE APPLICATION?
  21. 21. #NERDERYWEBINAR @THE_NERDERY Android: 
 Twitter
  22. 22. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Square Cash
  23. 23. #NERDERYWEBINAR @THE_NERDERY PROFICIENT: 
 CAN I DO MORE &
 DO IT BETTER? User Input within an App
  24. 24. #NERDERYWEBINAR @THE_NERDERY Android: 
 TapTu
  25. 25. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Vine
  26. 26. #NERDERYWEBINAR @THE_NERDERY ENJOYABLE: 
 IS THIS PLEASING TO USE? Surprised Person
  27. 27. #NERDERYWEBINAR @THE_NERDERY Android: 
 Timely
  28. 28. #NERDERYWEBINAR @THE_NERDERY iOS: 
 Yahoo! 
 Weather
  29. 29. #NERDERYWEBINAR @THE_NERDERY WHAT’S THE RISK
  30. 30. #NERDERYWEBINAR @THE_NERDERY WRAP UP 1 2 3 4 Quality native mobile applications Design hierarchy of needs Teach you how to judge an application Application on Android & Apple Risk of not investing up front5

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