Your SlideShare is downloading. ×
0
AGENCY PRIMER SERIES
1UP: GAMING AND ADVERTISING
A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
WE PARTNER WITH
 ADVERTISERS, MARKETERS
AND OTHERS WITH BIG IDEAS
 TO BUILD AWARD WINNING
  INTERACTIVE PROJECTS
10 REASONS ADVERTISING
 & GAMING GO TOGETHER
#1 Games are Addictive


              CK
47%


       53
      % of all American adults
         play video games
17 HRS
Average time US gamers spend on games per week
GAMES GET IN YOUR HEAD
Video games satisfy basic psychological needs: rewards, freedom
              and connection with o...
#2 Games Can Be Simple
FORM FOLLOWS FUNCTION
Simplicity allows you to create an addictive mechanic that doesn’t
               get in the way of ...
#3 Games Breed Loyalty
#4 Games Are Social
72,500,00
Active users of FarmVille on Facebook
PLAYING WITH FRIENDS
Viral marketing/community building when players share
         successes and commiserate failures
#5 Games Are a New Platform
GAMES ARE EVERYWHERE
75                         68
25%
                         32%




 % of gamers 18-29 who    % of gamers 18-29 who
  play ...
% of Adults Using Game Platforms
80



60



40



20



 0
       Computers   Consoles   Cell Phones   Portable Devices
#6 Games Can Be Marketing
40%



              60
   % of gamers 25-34 play
  online at least once a week
                                44%



   ...
SERIOUS GAMES
   Games for non-entertainment purposes
(big in education, health, and military sectors)
#7 Games Are Non-threatening
40%



                 83
      % surveyed had positive
         associations with
                                44%


...
#8 Games Are Immersive
NOT JUST A PRETTY FACE
Game mechanic as important as graphics; Windows Solitaire, not a
         stunning visual, world’s ...
#9 Games Have Broad Appeal
54%

        46
       % U.S. consumers have
      played on their cell phones
              and PDAs
90%
           10
 % surveyed say they’re
      "addicted"
                          73%
                                 ...
#10 Games Are Instinctive
#11 Games Aren’t As
   Expensive as You Think
Simple, fun, and effective games can be built on a
budget.
Simple casual gam...
SAVE THE DATE
      Join us for our next primer on
Tuesday, March 16th or Thursday, March 18th.
QUESTIONS?
More answers online at http://nerdery.com
Agency Primer: Gaming and Advertising
Agency Primer: Gaming and Advertising
Upcoming SlideShare
Loading in...5
×

Agency Primer: Gaming and Advertising

2,113

Published on

Join the Nerdery for a one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Covered in the presentation is:

10 reasons gaming is good advertising

Who's playing: an overview of modern gamer demographics

A survey of gaming platforms and their relative development costs

For video from the talk and more gaming coverage check out our blog at http://blog.nerdery.com

Published in: Technology
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,113
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
81
Comments
0
Likes
4
Embeds 0
No embeds

No notes for slide

Transcript of "Agency Primer: Gaming and Advertising"

  1. 1. AGENCY PRIMER SERIES 1UP: GAMING AND ADVERTISING
  2. 2. A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
  3. 3. WE PARTNER WITH ADVERTISERS, MARKETERS AND OTHERS WITH BIG IDEAS TO BUILD AWARD WINNING INTERACTIVE PROJECTS
  4. 4. 10 REASONS ADVERTISING & GAMING GO TOGETHER
  5. 5. #1 Games are Addictive CK
  6. 6. 47% 53 % of all American adults play video games
  7. 7. 17 HRS Average time US gamers spend on games per week
  8. 8. GAMES GET IN YOUR HEAD Video games satisfy basic psychological needs: rewards, freedom and connection with other players
  9. 9. #2 Games Can Be Simple
  10. 10. FORM FOLLOWS FUNCTION Simplicity allows you to create an addictive mechanic that doesn’t get in the way of your brand message
  11. 11. #3 Games Breed Loyalty
  12. 12. #4 Games Are Social
  13. 13. 72,500,00 Active users of FarmVille on Facebook
  14. 14. PLAYING WITH FRIENDS Viral marketing/community building when players share successes and commiserate failures
  15. 15. #5 Games Are a New Platform
  16. 16. GAMES ARE EVERYWHERE
  17. 17. 75 68 25% 32% % of gamers 18-29 who % of gamers 18-29 who play game consoles play on computers
  18. 18. % of Adults Using Game Platforms 80 60 40 20 0 Computers Consoles Cell Phones Portable Devices
  19. 19. #6 Games Can Be Marketing
  20. 20. 40% 60 % of gamers 25-34 play online at least once a week 44% 56 % of gamers 35-44 play online at least once a week
  21. 21. SERIOUS GAMES Games for non-entertainment purposes (big in education, health, and military sectors)
  22. 22. #7 Games Are Non-threatening
  23. 23. 40% 83 % surveyed had positive associations with 44% 70 % are more likely to buy from companies companies that sponsor sponsoring free games free web games
  24. 24. #8 Games Are Immersive
  25. 25. NOT JUST A PRETTY FACE Game mechanic as important as graphics; Windows Solitaire, not a stunning visual, world’s most played game
  26. 26. #9 Games Have Broad Appeal
  27. 27. 54% 46 % U.S. consumers have played on their cell phones and PDAs
  28. 28. 90% 10 % surveyed say they’re "addicted" 73% 27 % admit to pulling all- nighters
  29. 29. #10 Games Are Instinctive
  30. 30. #11 Games Aren’t As Expensive as You Think Simple, fun, and effective games can be built on a budget. Simple casual games (dominoes or solitaire) for as little as $5,000 Typical online Flash games go for $15,000 - $50,000 Downloadable Casual Game budgets range from $60,000 to $250,000
  31. 31. SAVE THE DATE Join us for our next primer on Tuesday, March 16th or Thursday, March 18th.
  32. 32. QUESTIONS? More answers online at http://nerdery.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×