Agency Primer: Gaming and Advertising
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Agency Primer: Gaming and Advertising

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Join the Nerdery for a one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Covered in the presentation is: ...

Join the Nerdery for a one-hour conversation with SnowOwl Studio, a game design company on the topic of gaming as advertising. Covered in the presentation is:

10 reasons gaming is good advertising

Who's playing: an overview of modern gamer demographics

A survey of gaming platforms and their relative development costs

For video from the talk and more gaming coverage check out our blog at http://blog.nerdery.com

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Agency Primer: Gaming and Advertising Agency Primer: Gaming and Advertising Presentation Transcript

  • AGENCY PRIMER SERIES 1UP: GAMING AND ADVERTISING
  • A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
  • WE PARTNER WITH ADVERTISERS, MARKETERS AND OTHERS WITH BIG IDEAS TO BUILD AWARD WINNING INTERACTIVE PROJECTS
  • 10 REASONS ADVERTISING & GAMING GO TOGETHER
  • #1 Games are Addictive CK
  • 47% 53 % of all American adults play video games
  • 17 HRS Average time US gamers spend on games per week
  • GAMES GET IN YOUR HEAD Video games satisfy basic psychological needs: rewards, freedom and connection with other players
  • #2 Games Can Be Simple
  • FORM FOLLOWS FUNCTION Simplicity allows you to create an addictive mechanic that doesn’t get in the way of your brand message
  • #3 Games Breed Loyalty
  • #4 Games Are Social
  • 72,500,00 Active users of FarmVille on Facebook
  • PLAYING WITH FRIENDS Viral marketing/community building when players share successes and commiserate failures
  • #5 Games Are a New Platform
  • GAMES ARE EVERYWHERE
  • 75 68 25% 32% % of gamers 18-29 who % of gamers 18-29 who play game consoles play on computers
  • % of Adults Using Game Platforms 80 60 40 20 0 Computers Consoles Cell Phones Portable Devices
  • #6 Games Can Be Marketing
  • 40% 60 % of gamers 25-34 play online at least once a week 44% 56 % of gamers 35-44 play online at least once a week
  • SERIOUS GAMES Games for non-entertainment purposes (big in education, health, and military sectors)
  • #7 Games Are Non-threatening
  • 40% 83 % surveyed had positive associations with 44% 70 % are more likely to buy from companies companies that sponsor sponsoring free games free web games
  • #8 Games Are Immersive
  • NOT JUST A PRETTY FACE Game mechanic as important as graphics; Windows Solitaire, not a stunning visual, world’s most played game
  • #9 Games Have Broad Appeal
  • 54% 46 % U.S. consumers have played on their cell phones and PDAs
  • 90% 10 % surveyed say they’re "addicted" 73% 27 % admit to pulling all- nighters
  • #10 Games Are Instinctive
  • #11 Games Aren’t As Expensive as You Think Simple, fun, and effective games can be built on a budget. Simple casual games (dominoes or solitaire) for as little as $5,000 Typical online Flash games go for $15,000 - $50,000 Downloadable Casual Game budgets range from $60,000 to $250,000
  • SAVE THE DATE Join us for our next primer on Tuesday, March 16th or Thursday, March 18th.
  • QUESTIONS? More answers online at http://nerdery.com