Agency Primer: Gaming and Advertising

AGENCY PRIMER SERIES 1UP: GAMING AND ADVERTISING

A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N

WE PARTNER WITH ADVERTISERS, MARKETERS AND OTHERS WITH BIG IDEAS TO BUILD AWARD WINNING INTERACTIVE PROJECTS

10 REASONS ADVERTISING & GAMING GO TOGETHER

#1 Games are Addictive CK

47% 53 % of all American adults play video games

17 HRS Average time US gamers spend on games per week

GAMES GET IN YOUR HEAD Video games satisfy basic psychological needs: rewards, freedom and connection with other players

#2 Games Can Be Simple

FORM FOLLOWS FUNCTION Simplicity allows you to create an addictive mechanic that doesn’t get in the way of your brand message

#3 Games Breed Loyalty

#4 Games Are Social

72,500,00 Active users of FarmVille on Facebook

PLAYING WITH FRIENDS Viral marketing/community building when players share successes and commiserate failures

#5 Games Are a New Platform

GAMES ARE EVERYWHERE

75 68 25% 32% % of gamers 18-29 who % of gamers 18-29 who play game consoles play on computers

% of Adults Using Game Platforms 80 60 40 20 0 Computers Consoles Cell Phones Portable Devices

#6 Games Can Be Marketing

40% 60 % of gamers 25-34 play online at least once a week 44% 56 % of gamers 35-44 play online at least once a week

SERIOUS GAMES Games for non-entertainment purposes (big in education, health, and military sectors)

#7 Games Are Non-threatening

40% 83 % surveyed had positive associations with 44% 70 % are more likely to buy from companies companies that sponsor sponsoring free games free web games

#8 Games Are Immersive

NOT JUST A PRETTY FACE Game mechanic as important as graphics; Windows Solitaire, not a stunning visual, world’s most played game

#9 Games Have Broad Appeal

54% 46 % U.S. consumers have played on their cell phones and PDAs

90% 10 % surveyed say they’re "addicted" 73% 27 % admit to pulling all- nighters

#10 Games Are Instinctive

#11 Games Aren’t As Expensive as You Think Simple, fun, and effective games can be built on a budget. Simple casual games (dominoes or solitaire) for as little as $5,000 Typical online Flash games go for $15,000 - $50,000 Downloadable Casual Game budgets range from $60,000 to $250,000

SAVE THE DATE Join us for our next primer on Tuesday, March 16th or Thursday, March 18th.

QUESTIONS? More answers online at http://nerdery.com

Agency Primer: Gaming and Advertising

by The Nerdery on Feb 19, 2010

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