AGENCY PRIMERS SERIES:
  FACEBOOK CONNECT
A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
We partner with advertisers, marketers and other people with big
       plans to build award-winning interactive projects.
About Us
Mark Hurlburt and Annette Johnson
Facebook Stats

300M active users (30% in US)
Average user has 130 friends
Largest growing demographic is 35-54
Nearly 50%...
Each Month...
1.26B status updates
280M users become fans of a page
2B photos are uploaded
14M videos are uploaded
8B piec...
8,000,000,000 minutes each day
Leveraging Facebook

Applications
Pages
Events
Targeted Advertising
Facebook Connect
What is Facebook Connect?
“a powerful set of APIs and other interfaces for developers that lets
      users bring their id...
Application   An interface that Facebook
              implements in order to allow
              your site to interact wi...
Identity

Facebook user ID
Profile Information (affiliations, activities, birthday,
location, education, hometown, interes...
Social Graph

A list of Facebook IDs that are linked to the current user
You can subsequently query profile information ab...
Stream

Gather news stream information for one or more users
Maximum history is 180 days or 50 posts for a single
user, ty...
Connect Technologies


Multiple ways to connect: APIs, FQL, FBML/XFBML
Multiple platforms: web, desktop, devices, mobile
What is it good for?

Facilitate social sharing of content
“Lowest common denominator” of social networking
Reduce barrier...
Customized User Experience
Based on user’s geography
By featuring content created by user’s friends
Identify other users i...
Examples
What To Bring Us
Your goals:
 Increase traffic
 Generate revenue
 Customize user experience
 Leverage users’s social netwo...
Development Effort
 Share buttons        < 1 hour      Add “share on Facebook” button to any piece of
                    ...
Why Not Facebook Connect?


Must comply with data guidelines
No direct access to contact information
Pissing people off
What’s Next?


Facebook Credits
More investment in Facebook Connect
Location Awareness
Resources

http://www.facebook.com/press/info.php?statistics

http://developers.facebook.com/connect.php

http://wiki.deve...
QUESTIONS?
More answers online at http://nerdery.com
Save the Date
Webinars on Mobile-Friendly Web Design Dec 15th and 17th
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
Agency Primer: Facebook Connect
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Agency Primer: Facebook Connect

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Join the Nerdery for a one-hour tour of the things that your agency needs to know about Facebook Connect.

We'll cover:

What is Facebook Connect?

Use cases for Facebook Connect.
Facebook Connect best practices and limitations.

Why you might not want to use Facebook Connect.

Example implementations and cost estimates.

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  • Stats
  • Identity: Easily extract information about each individual authenticated user on your site (and their friends)
    Social Graph: A user&amp;#x2019;s relationships and connections -- Facebook connect gives full access to encourage users to invite their friends and identify friends that are also on the site
    Sharing: statuses photos videos opening it up to the social graph
  • Transcript of "Agency Primer: Facebook Connect"

    1. 1. AGENCY PRIMERS SERIES: FACEBOOK CONNECT
    2. 2. A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
    3. 3. We partner with advertisers, marketers and other people with big plans to build award-winning interactive projects.
    4. 4. About Us Mark Hurlburt and Annette Johnson
    5. 5. Facebook Stats 300M active users (30% in US) Average user has 130 friends Largest growing demographic is 35-54 Nearly 50% of users log into Facebook daily
    6. 6. Each Month... 1.26B status updates 280M users become fans of a page 2B photos are uploaded 14M videos are uploaded 8B pieces of content are uploaded 3M events are created
    7. 7. 8,000,000,000 minutes each day
    8. 8. Leveraging Facebook Applications Pages Events Targeted Advertising Facebook Connect
    9. 9. What is Facebook Connect? “a powerful set of APIs and other interfaces for developers that lets users bring their identity and connections everywhere”
    10. 10. Application An interface that Facebook implements in order to allow your site to interact with it. Programming Much in the same way that the Facebook.com provides an Interface interface that allows users to interact with it.
    11. 11. Identity Facebook user ID Profile Information (affiliations, activities, birthday, location, education, hometown, interests, favorites, etc) Profile photo Significant other ID Facebook username
    12. 12. Social Graph A list of Facebook IDs that are linked to the current user You can subsequently query profile information about the list, but are limited to information that is available publicly or to the user session making the call
    13. 13. Stream Gather news stream information for one or more users Maximum history is 180 days or 50 posts for a single user, typically about a week of data for a group of users Queries can include filters Only available for users who have granted extended permissions
    14. 14. Connect Technologies Multiple ways to connect: APIs, FQL, FBML/XFBML Multiple platforms: web, desktop, devices, mobile
    15. 15. What is it good for? Facilitate social sharing of content “Lowest common denominator” of social networking Reduce barrier to entry with single sign on Create customized user experiences
    16. 16. Customized User Experience Based on user’s geography By featuring content created by user’s friends Identify other users in similar demographics and share content or trends Customize experience based on gender or other demographics Suggest users share information or offers with friends Feature relevant content from a user’s stream
    17. 17. Examples
    18. 18. What To Bring Us Your goals: Increase traffic Generate revenue Customize user experience Leverage users’s social networks Information on the project budget Information on the project timeline
    19. 19. Development Effort Share buttons < 1 hour Add “share on Facebook” button to any piece of content Live Conversation 1-2 hours Add Live Stream Box next to a piece of content. Social Comments 1-2 hours Add social comments to every piece of content Single Sign On 40-240 hours Allow Facebook users to register for your site and set up a profile useng their Facebook Account. Mashable 50 hours Adding customized social comments and sharing components to a content site In the Dog House 100-200 hours Custom marketing microsite that provides functionality to communicate with Facebook Frenzied Waters/ Marketing site that creates dynamic content based 500+ hours Prototype on user information taken from Facebook APIs
    20. 20. Why Not Facebook Connect? Must comply with data guidelines No direct access to contact information Pissing people off
    21. 21. What’s Next? Facebook Credits More investment in Facebook Connect Location Awareness
    22. 22. Resources http://www.facebook.com/press/info.php?statistics http://developers.facebook.com/connect.php http://wiki.developers.facebook.com/index.php/Facebook_Connect http://www.allfacebook.com
    23. 23. QUESTIONS? More answers online at http://nerdery.com
    24. 24. Save the Date Webinars on Mobile-Friendly Web Design Dec 15th and 17th

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