Agency Primer: Facebook Connect

AGENCY PRIMERS SERIES: FACEBOOK CONNECT

A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N

We partner with advertisers, marketers and other people with big plans to build award-winning interactive projects.

About Us Mark Hurlburt and Annette Johnson

Facebook Stats 300M active users (30% in US) Average user has 130 friends Largest growing demographic is 35-54 Nearly 50% of users log into Facebook daily

Each Month... 1.26B status updates 280M users become fans of a page 2B photos are uploaded 14M videos are uploaded 8B pieces of content are uploaded 3M events are created

8,000,000,000 minutes each day

Leveraging Facebook Applications Pages Events Targeted Advertising Facebook Connect

What is Facebook Connect? “a powerful set of APIs and other interfaces for developers that lets users bring their identity and connections everywhere”

Application An interface that Facebook implements in order to allow your site to interact with it. Programming Much in the same way that the Facebook.com provides an Interface interface that allows users to interact with it.

Identity Facebook user ID Profile Information (affiliations, activities, birthday, location, education, hometown, interests, favorites, etc) Profile photo Significant other ID Facebook username

Social Graph A list of Facebook IDs that are linked to the current user You can subsequently query profile information about the list, but are limited to information that is available publicly or to the user session making the call

Stream Gather news stream information for one or more users Maximum history is 180 days or 50 posts for a single user, typically about a week of data for a group of users Queries can include filters Only available for users who have granted extended permissions

Connect Technologies Multiple ways to connect: APIs, FQL, FBML/XFBML Multiple platforms: web, desktop, devices, mobile

What is it good for? Facilitate social sharing of content “Lowest common denominator” of social networking Reduce barrier to entry with single sign on Create customized user experiences

Customized User Experience Based on user’s geography By featuring content created by user’s friends Identify other users in similar demographics and share content or trends Customize experience based on gender or other demographics Suggest users share information or offers with friends Feature relevant content from a user’s stream

Examples

What To Bring Us Your goals: Increase traffic Generate revenue Customize user experience Leverage users’s social networks Information on the project budget Information on the project timeline

Development Effort Share buttons < 1 hour Add “share on Facebook” button to any piece of content Live Conversation 1-2 hours Add Live Stream Box next to a piece of content. Social Comments 1-2 hours Add social comments to every piece of content Single Sign On 40-240 hours Allow Facebook users to register for your site and set up a profile useng their Facebook Account. Mashable 50 hours Adding customized social comments and sharing components to a content site In the Dog House 100-200 hours Custom marketing microsite that provides functionality to communicate with Facebook Frenzied Waters/ Marketing site that creates dynamic content based 500+ hours Prototype on user information taken from Facebook APIs

Why Not Facebook Connect? Must comply with data guidelines No direct access to contact information Pissing people off

What’s Next? Facebook Credits More investment in Facebook Connect Location Awareness

Resources http://www.facebook.com/press/info.php?statistics http://developers.facebook.com/connect.php http://wiki.developers.facebook.com/index.php/Facebook_Connect http://www.allfacebook.com

QUESTIONS? More answers online at http://nerdery.com

Save the Date Webinars on Mobile-Friendly Web Design Dec 15th and 17th

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Agency Primer: Facebook Connect

by The Nerdery on Nov 19, 2009

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Agency Primer: Facebook Connect — Presentation Transcript