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Agency iPhone Primer


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Some facts and figures that an agency should know if they intend to develop and pitch native or web application ideas to their clients. …

Some facts and figures that an agency should know if they intend to develop and pitch native or web application ideas to their clients.

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Published in: Technology, News & Politics

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  • Google Android
    Palm Pre
    Nintendo DS
    Playstation Portable
  • 27 apps downloaded per device

  • Native iPhone apps average 20 uses and ~10 minutes per use (largely games)
    Only 20% of downloaded apps are used again after initial download
    93% of iPhone users report having downloaded apps.
  • accelerometer - tell how the iPhone is oriented - allows for shaking the phone to shuffle, casting for apps like fly fishing
    GPS - find the nearest store
    Multitouch - draw on the screen with fingers, allows for gestures, pinches, swipes

  • Over 100 pages long
    UI Elements (gestures, images), back buttons
  • Mention the time that it takes to enroll in each

  • Transcript

    • 1. Agency iPhone Primer A D i v i s i o n o f S I E R R A B R AV O C O R P O R AT I O N
    • 2. Questions? Send questions to
    • 3. We partner with advertisers, marketers and other people with big plans to build award- winning interactive projects.
    • 4. Jon Rexeisen Programmer, iPhone Alpha Nerd
    • 5. History First iPhone launched 2007 3G iPhone launched 2008 Apple App Store launched 2008 1,000,000,000th App downloaded 4/23/09
    • 6. iPhone Market Smartphone Market Mobile Market 8% Mobile HTML Requests 1% 35% 92% 65% 99% iPhone Other
    • 7. Other Players & Competitors
    • 8. iPhone Platform 37 Million Multitouch Devices 21 Million iPhones 16 Million iPod Touches 7 Million Devices sold in Q1 2009
    • 9. iPhone Demographics 42% > $78,000 Income 15% > $165,000 Income 44% Have Children 52% Male / 48% Female 45% 18-34 91% Involved in Household Purchasing
    • 10. iPhone App Preferences 39% say weather is among most used apps 25% say facebook is among most used 60% say they discover apps on their own versus recommendations 75% of all app purchases are <
    • 11. Applications on the iPhone Native Applications and Web Applications
    • 12. Native v. Web Apps Native Web Applications Applications Accelerometer NO YES GPS (iPhone) YES YES Camera (iPhone) NO YES Multitouch PARTIAL YES
    • 13. Native v. Web Apps Web Applications Native Applications Greater access to iPhone Cheaper to develop features Doesn’t require Apple Icon on home screen approval process
    • 14. Web Applications
    • 15. CSS Animation
    • 16. Web Applications
    • 17. Web Applications
    • 18. Web Applications
    • 19. Design / Wireframes blog/?p=447 http:// Interface Builder
    • 20. iPhone Human Interface Guidelines Simple User Interface (80% rule) Provide Fingertip-sized targets Display launch that closely resembles first screen of application UI Elements should not be overridden Descriptive Buttons should be used
    • 21. Developer Program $99 for individual $99 for company $299 for enterprise Can take up to 5 weeks to be approved Meant for developers
    • 22. Application Submission Rules Don’t add obscenities, pornography, etc Follow Apple Human Interface Guidelines Don’t collect data without user’s consent Don’t write malicious software
    • 23. Submission Information Application Name & Description Targeted Device Primary and Secondary Category Business & Games Music Productivity Sports Professional Healthcare Education Navigation Reference Travel & Fitness Entertainme Lifestyle News Shopping Utilities nt Photograph Social Finance Medical Weather y Networking Support Website & Email Address
    • 24. New in iPhone OS 3.0 All Apps being reviewed in iPhone 3.0 Push Notifications Internal Maps Internal Mail Streaming Video
    • 25. Questions?