Why Good Interactive Ideas Still Fail

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A little tough love to avoid an expensive journey. …

A little tough love to avoid an expensive journey.

You have a brilliant idea for a unique digital product. Your team is certain it has everything a user could want. So why is it that when your product is developed you end up spending a lot of money on features that turn out not to matter to users? That’s the danger of the, “if you build it, they will come,” approach. And that’s why knowing the difference between a good feature and a successful feature is so important. Join our expert panel as they discuss making smart decisions about core features, and how it can make or break your digital project.

We’ll cover:

• Why your development partner should be telling you “no”
• Real-world examples of minimum viable product done right
• Exercises to help vet a digital project and keep it on track
• Best practices for developing a core feature set

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  • 1. #NERDERYWEBINAR @THE_NERDERY YOUR HOSTS Kevin Moot Senior Developer @kcmoot Loukia Jessen Director of Software Development @kiasays Jason Schneider Director of UX @jasonschneider Ryan Carlson Technology Evangelist @ryancarlson
  • 2. #NERDERYWEBINAR @THE_NERDERY ALL THINGS ARE NOT CREATED EQUAL
  • 3. #NERDERYWEBINAR @THE_NERDERY ! IF YOU DON’T TREAT A DIGITAL PRODUCT LIKE A DIGITAL PRODUCT. YOU ARE SETTING YOURSELF UP FOR TROUBLE.
  • 4. #NERDERYWEBINAR @THE_NERDERY DIGITAL DEVELOPMENT IS NOT… PERMANENT CONSTRAINED BY PHYSICAL MATERIAL
  • 5. #NERDERYWEBINAR @THE_NERDERY Example. The Retractable Roof Scenario
  • 6. #NERDERYWEBINAR @THE_NERDERY ! EMBRACING DIGITAL. THE MINIMUM VIABLE PRODUCT
  • 7. #NERDERYWEBINAR @THE_NERDERY DISCLAIMER
  • 8. #NERDERYWEBINAR @THE_NERDERY WHO BENEFITS FROM THIS CONVERSATION? WHEN AND WHY? BUSINESS STAKEHOLDERS PROJECT TEAMS ON-STAFF DEVELOPERS YOUR DEVELOPMENT PARTNER
  • 9. #NERDERYWEBINAR @THE_NERDERY ! The Setup: Engaging your development partner
  • 10. #NERDERYWEBINAR @THE_NERDERY ! An Example: How things can come in the door Image owned by: Child’s Play
  • 11. #NERDERYWEBINAR @THE_NERDERY BRINGING FOCUS
  • 12. #NERDERYWEBINAR @THE_NERDERY YOU’RE EAGER TO GET TO MARKET - MVP HELPS THINK ABOUT THE PROJECT IN THE LONG-TERM
  • 13. #NERDERYWEBINAR @THE_NERDERY YOU ARE NOT DEPLOYING TO YOUR ENTIRE POTENTIAL CUSTOMER BASE ON DAY 1.
  • 14. #NERDERYWEBINAR @THE_NERDERY FOCUS ON THE CORE IDEA, NOT THE FEATURES
  • 15. #NERDERYWEBINAR @THE_NERDERY WHAT WE MAKE TODAY WILL NOT STAY THE SAME
  • 16. #NERDERYWEBINAR @THE_NERDERY WHAT WE MAKE TODAY WILL NOT STAY THE SAME
  • 17. #NERDERYWEBINAR @THE_NERDERY KEY PRINCIPLES
  • 18. #NERDERYWEBINAR @THE_NERDERY Concentration on core features that support the problem
  • 19. #NERDERYWEBINAR @THE_NERDERY Identification of the Audience
  • 20. #NERDERYWEBINAR @THE_NERDERY ASSUMED IF YOU BUILD IT THEY WILL COME
  • 21. #NERDERYWEBINAR @THE_NERDERY Create a feature inventory. ! (and why its valuable)
  • 22. #NERDERYWEBINAR @THE_NERDERY Prioritize features that best address the problem
  • 23. #NERDERYWEBINAR @THE_NERDERY FEATURES THAT SOUND SIMPLE RARELY ARE
  • 24. #NERDERYWEBINAR @THE_NERDERY LET’S NOT OVER THINK THIS
  • 25. #NERDERYWEBINAR @THE_NERDERY PROTOTYPING UNKNOWNS
  • 26. #NERDERYWEBINAR @THE_NERDERY
  • 27. #NERDERYWEBINAR @THE_NERDERY Building the City
  • 28. #NERDERYWEBINAR @THE_NERDERY
  • 29. #NERDERYWEBINAR @THE_NERDERY Discovery Q1 Q2 Visualization First Prototype Scope Complete Development MVP - Release 1 QA Development Phase 2 Deployment Key Findings Wireframes First Prototype QA MAKE THE THING [Agency] Promotion / Ad-Buys [Nerdery] Software Development [Marketing] Trade Show Logistics [Engineering] Manufacturing Timelines
  • 30. #NERDERYWEBINAR @THE_NERDERY LAUNCH DAY IS JUST THE BEGINNING
  • 31. #NERDERYWEBINAR @THE_NERDERY AUTOMATED INFORMATION GATHERING
  • 32. #NERDERYWEBINAR @THE_NERDERY AUDIENCE BEHAVIORAL MONITORING
  • 33. #NERDERYWEBINAR @THE_NERDERY IT’S A FOUNDATION DESIGNED TO BE MOLDABLE WHY AN MVP?
  • 34. #NERDERYWEBINAR @THE_NERDERY FAILURE POINTS BUDGET & TIMELINE CONSIDERATIONS NO CLEAR GOALS (NO BUY IN) MADE UNSUSTAINABLE TECHNOLOGY CHOICES (TECHNICAL DEBT) PASSIVE DEVELOPMENT PARTNER (EXPECTATIONS)
  • 35. #NERDERYWEBINAR @THE_NERDERY ACTIONABLE TASKS Focus on the core idea, not the features Identify the least proven (unique) aspect of your digital project? Understanding the inherent flexibility of the software model Planning what you would like to learn from measurement
  • 36. #NERDERYWEBINAR @THE_NERDERY CLOSING REMARKS
  • 37. #NERDERYWEBINAR @THE_NERDERY Topic suggestions or questions? webinar@nerdery.com More answers online at http://nerdery.com Questions & Answers will air on The Nerdery’s podcast THANK YOU FOR ATTENDING