Use of art in advertising

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Use of art in advertising

  1. 1. Use of art in advertising Prepared by Verbitskaya Natalia Zubrilova Anna Viktorova Vasilisa Zvonova Sofya
  2. 2. Thesis Use of art is a way to success of advertisement, only under the condition of high professionalism and prudence of its creators.
  3. 3. Reasons to use such advertising • Improve the level of recognition of a company trough positive associations
  4. 4. Reasons to use such advertising • Use of art objects in advertising has psychological implications • Works of art have positively influences the efficiency of advertising with the help of beneficial and mystical energy • Use of art is not very expensive.
  5. 5. Problems • High risk of going over the line • Unpredictable reaction of people • Untouchability of art for many people • Growing connection of advertisement with art causes negative reaction of society in increasing frequency
  6. 6. Compliance with ethical and moral standards • Respect to pieces of art and their creators • Respect to the tastes of the audience • Compliance with common ethical and moral norms
  7. 7. Advertisement of rat-poison «Mortein» by EURO RSGG. Original: «The Last Supper» (Leonardo da Vinci)
  8. 8. Ads of Mountain Dew soft-drink by Graffiti BBDO
  9. 9. Informativeness A limited edition of exclusive collection of Coca Cola cans with fragments of paintings by Van Gogh, Cezanne, Gauguin and Rousseau.
  10. 10. Recognition AdMe.ru McDonalds: Napoleon McDonalds: Mona Lisa
  11. 11. The brightest representative of this criterion is politically propaganda, social and patriotic advertizing
  12. 12. The attitude of consumers towards such advertising  Have you seen any works of art in advertisements?  What do you think about advertisers who use art for commercial purposes?  Name examples of the remembered advertising.
  13. 13. Conclusion • Reasons: improve the level of recognition of the company, not very expensive • Problems: high risk, unpredictable reaction • Criteria: ethical and moral issues, informativeness, recognition, ideological issues • Questionnaire: such ad attracts attention

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