5 Key Leading Indicators To Justify Your Investment To Senior Management
Discover which 5 leading indicators will help you determine the best time to invest and justify a marketing automation solution to senior management.
Here’s what you’ll learn:
>> How to calculate the expected ROI for a marketing automation solution
>> Why you should carefully evaluate the technologies you currently have in place
>> The importance of knowing precisely the goals and objectives of your sales and marketing teams
>> How a 10% improvement in lead quality can result in a 40% increase in sales productivity