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Hello and Welcome to Neolane's Lead Management Tip of the Week. My name is Josh Bickford and I work in the marketing department here at Neolane. Today's lead management tip is: Put multiple marketing data resources to work; balance internal and external contact and account information
As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. Here are some resources to consider when building a balanced portfolio of internal and external sources of contact information.
Internal Sources: Start by taking an inventory of what you have. Then Consider:
External Sources: Different resources contribute different information. Consider:
Contact databases and list providers
Competitive Intelligence providers
Account monitoring services
Teleservices and other custom research
The bottom line for data is that it always pays to put multiple resources to work.
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