Lead Management Tip of Week: Put multiple marketing data resources to work

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Hello and Welcome to Neolane's Lead Management Tip of the Week. My name is Josh Bickford and I work in the marketing department here at Neolane. Today's lead management tip is: Put multiple marketing data resources to work; balance internal and external contact and account information

As more companies embark on account-based or named account marketing efforts, the importance of contact and account data moves front and center. Here are some resources to consider when building a balanced portfolio of internal and external sources of contact information.

Internal Sources: Start by taking an inventory of what you have. Then Consider:

Market Intelligence/insights:

Competitive Inelligence

Sales

Service

External Sources: Different resources contribute different information. Consider:

Contact databases and list providers

Competitive Intelligence providers

Account monitoring services

Teleservices and other custom research

The bottom line for data is that it always pays to put multiple resources to work.

Thank you for watching out Lead Management Tip of Week, if you have a tip of your own please tweet it to us @neolane.
http://www.twitter.com/neolane

Why do I need Marketing Automation if I already have Salesforce Automation and Email Marketing?
http://www.neolane.com/usa/neolane-wp-marketing-automation-salesforce.htm

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