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Keys to Marketing Automation Success and Where to Start
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Keys to Marketing Automation Success and Where to Start

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  • ** EFI Confidential Information**
  • ** EFI Confidential Information**
  • ** EFI Confidential Information**
  • Transcript

    • 1. Keys To Marketing Automation Success and Where to Start Kristin Hambelton 02/10/2011
    • 2.
      • About Neolane
      • Conversational marketing technology to build and sustain one-to-one lifetime dialogues across both inbound and outbound channels
    • 3.
      • Siloed Communications - Before Automation
      Call Center Direct Mail Email Social Media Mobile Events Web Site I know a lot about Jake *but* I don’t have a complete picture of him
    • 4.
      • True Conversations – After Automation
      Call Center Direct Mail Email Social Media Mobile Events Web Site I know a lot about Jake *but* I don’t have a complete picture of him
    • 5.
      • A 360° Marketing View of Your Prospects/Customers
      360° Marketing View with a Unified Database is Key The Brand is the capital that gives value to the company and its products Prospect/ Customer
    • 6.
      • Basic Elements for Marketing Automation
    • 7.
      • Marketing Automation – The Marketer’s View
    • 8.
      • Marketing Automation – The Sales View
      Sales can see why the lead was passed to the CRM system.
    • 9.
      • Marketing Automation – The Sales View
      Marketing History link from within the CRM lead record shows them all the marketing history in one place.
    • 10.
      • Marketing Automation – The Sales View
      Sales can tailor their sales message in response to real-time marketing activity.
    • 11.
      • Measurement of Leads and Revenue
    • 12.
      • Measurement of Leads, Costs, Revenue, and Time
    • 13.
      • Key Takeaways
      • Automate conversations across inbound and outbound channels
      • Map to your marketing and sales processes
      • Start with a good data foundation
      • Essential elements of your solution: Plan, automate, track, measure, and report
      • The Bottom line …. is the bottom line!
    • 14.
      • Thank You!
      Tel: 617- 467- 6769 Email: kristin.hambelton @neolane.com Web: www.neolane.com @KMHambelton @Neolane Blog.neolane.com

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