In a Minute: Unraveling the Complexity of Cross-Channel Messaging

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We were pleased to have guest speaker Shar VanBoskirk, Vice President, Principal Analyst at Forrester Research, Inc. join Neolane in the first webinar of the year, “Unraveling the Complexity of Cross-Channel Messaging”. To highlight our new year of webinars we will be following up each event with a one-minute (or less) take-a-way that will give you some insight onto the topic and what information was discussed during the event.

Shar pointed out the importance of taking an integrated approach to your messaging through evaluating the current state of interactive messaging and answering the question “why is integration key”.

The following segment features Shar explaining how you can shift from a channel-focused orientation to customer-focused orientation. She emphasizes on looking at a customer identity on a larger scale.

Download full webinar here: http://www.neolane.com/usa/resources/events/webinars/webinars-2012/archived-webinar-cross-channel-complexity

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