In a Minute: Digital Marketing Strategies Webinar Take-a-Way

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In the following webinar clip, Bernie explains how the Cleveland Browns integrated PURLs into their marketing campaigns and highlights important elements to include when creating a highly personalized, targeted email and web page. He also outlines ways to incorporate cross-sell and up-sell opportunities while keeping communications engaging and customer centric.

Download full webinar: http://www.neolane.com/usa/resources/events/webinars/webinars-2012/purls-of-wisdom-digital-marketing-strategies-for-increasing-online-engagement-and-revenue

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