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In A Minute: Demystifying Real-Time Marketing

by on Mar 21, 2013

  • 471 views

In this webinar clip, Rob Brosnan, Senior Analyst at Forrester Research, Inc., identifies the biggest cross-channel campaign management challenges marketers will expect to face over the next two ...

In this webinar clip, Rob Brosnan, Senior Analyst at Forrester Research, Inc., identifies the biggest cross-channel campaign management challenges marketers will expect to face over the next two years. Topping the list was personalizing messages based on consumer behavior, followed by integrating social media into the enterprise.

VIEW THE FULL WEBINAR: http://www.neolane.com/usa/resources/events/webinars/webinars-2013/demystifying-real-time-marketing

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