Create, Execute, Measure and Automate: Neolane Cross-Channel Campaign Best Practices
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Ludovic Velu, Consulting Manager, Neolane...
Ludovic Velu, Consulting Manager, Neolane
This session will leave you armed with proven best practices spanning the key steps in the campaign management lifecycle. From split testing to descriptive analytics, control groups to content previews and quality checks, inbox rendering to campaign planning, sample workflows, event triggers and sophisticated automation, you will leave this session with practical campaign execution advice that you can immediately leverage in your Neolane day-to-day.
Learn more: http://www.neolane.com
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