Transcript of "Writing search engine friendly content - Part 2"
<ul><li>Writing search engine friendly content – Part 2 </li></ul><ul><li>Part two of our two part series covering writing search engine friendly content. </li></ul>
<ul><li>If you didn’t read part one, please click ‘search engine friendly content’ to catch up. </li></ul><ul><li>However instead of doing all the hard work yourself, why not hire us to perform your website search engine optimisation work? </li></ul><ul><li>Our SEO services are affordable, plus we know what we are doing, unlike many other so called SEO experts. </li></ul><ul><li>For affordable SEO services, please get in contact. </li></ul>
<ul><li>Use images from time to time. </li></ul><ul><li>Images that have been properly formatted for website use can be powerful SEO elements. Plus could help attract traffic via image search engines. </li></ul><ul><li>Make sure your image has been properly resized to the correct dimensions before uploading, rather than resizing within a content management system. </li></ul>
<ul><li>Also choose the image format to use on your website wisely. Use the gif format for extremely basic 256 colours or less graphics, then jpeg. Only use PNG if you have no choice and stay clear of BMP. </li></ul><ul><li>Make sure the image filename actually relates to the image itself, rather than some random filename. Plus once embedded into the website make sure you used ‘alt tags’ and when possbiy added a ‘caption’ to accompany the image. </li></ul>
<ul><li>Split content up into a series of posts. </li></ul><ul><li>If you were writing a blog post, that to do it justice requires more than 400-500 words, then consider splitting the post up into parts and producing a series. </li></ul><ul><li>It could be that a more lengthy post is justified in your circumstances as it could improve website bounce rates. </li></ul>
<ul><li>If you do create a series of blog posts on a topic, then always place links in both posts pointing to each other. </li></ul><ul><li>This will work towards your internal page SEO linking strategy. </li></ul>
<ul><li>Use keywords within the website links. </li></ul><ul><li>In the past and often still today people will not properly create website links for search engine optimisation. Instead of using ‘for more info:<link>click here<link>’ or similar, you could use for further reading see <link>keyword 1 keyword 2<link>‘. </li></ul><ul><li>Making your keywords part of the link will help increase the relevancy in the eyes of search engines to the page being linked to. </li></ul>
<ul><li>Promote your content. </li></ul><ul><li>Don’t forget once you’ve produced your content, you should promote it to increase the backlinks and visibility of the content. Be it social networks, forums or telling friends and colleagues. </li></ul><ul><li>Getting the word out about your content is important. </li></ul>
<ul><li>You can discover some great SEO tips that relate to promoting your work in our blog archive, but also don’t forget to subscribe to our RSS feed to follow new updates. </li></ul><ul><li>Hire our search engine optimisation services , to increase your website’s visibility. </li></ul>
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