If your guest post is published on a blog that has synergy with your own website, but isn’t a competitor, it means not only do you reap the SEO benefits, but your guest post is read by subscribers to the other website.
When you are looking for blogs to guest post on, you can search using Google and there are many blogs around the world, who accept guest posts.
In these instances make sure you follow any guidelines provided. You shouldn’t try to take any short cuts with guest posting, unless you hire a ghost writer, who has experience and will save you the hassle of writing the content.
As well as following any guidelines presented, make sure you make life as easy as possible for the website owner.
For instance if they allow images to accompany guest posts, make sure any images you provide are allowed to be used for guest posting, plus include license details and the original source of the image, so the webmaster can verify the details.
However you can also consider contacting blogs to see if they would accept a guest post, even if they don’t mention guest posting. In these instances don’t use a standard email template for all, but actually personalise your email for each specific blog.
Show that you’ve taken the time and effort and make sure your email doesn’t include any grammar or spelling mistakes. Plus if possible list previous guest posts or articles elsewhere for reference.
It doesn’t matter if one blog has a Google PR 1 and another 7, make sure you don’t just target the high profile websites, but put together a guest posting strategy that encompasses a mixture of sites with different page rankings.
Guest posting is s chance for you to reap the benefits of search engine optimisation, build a relationship with other sites, plus attract new visitors and possibly subscribers and / or customers.