Use your CMS to engage with your clients
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Use your CMS to engage with your clients

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Many businesses use CMS websites to 'push' their message, rather than to engage. Hire Neogain to help you develop your website.

Many businesses use CMS websites to 'push' their message, rather than to engage. Hire Neogain to help you develop your website.

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Use your CMS to engage with your clients Use your CMS to engage with your clients Presentation Transcript

    • Use your CMS to engage with your clients
    • Don’t just push your content, but engage. Your website is an opportunity to not just push your message, but to enable a dialogue with your clients and prospects.
    • How you communicate depends upon your business, but this article will give you examples of how you can use your website for more than ‘informing’ others of your offerings.
    • Make communication easier.
    • Many websites offer a contact form to enable people to easily send a message. This often works more in the favour of the website owner, than the visitor, as it helps prevent spam, as many website owners than don’t provide an email address.
    • Yet the website visitor is often constricted to a small message window, which sometimes is frustrating to use.
    • Instead a website owner can use contact forms to engage in a more meaningful way, such as providing drop-down lists, attachment and selection boxes, plus naturally providing a larger area to write the message itself.
    • This then results in the website owner receiving specific data, which can help improve the response from the website team.
    • You can even go a step further and provide an online assistant option via your website.
    • Enabling people to contact a staff member via a text window, if they have a question at any stage of visiting your website.
    • This instant messaging can then help facilitate communication in the first place, plus help speed up communication.
    • Add a forum.
    • A forum isn’t right for everyone and can actually lead to problems, especially if not regularly moderated.
    • Even if your business sells a good product or service, unhappy customers can happen to any business from time to time, and a forum could prove to be an anti-sales issue, rather than helping to improve communication.
    • However for some websites,forums are ideal, especially for those running communities.
    • Plus a forum can help you grow website pages and thus can work towards search engine placement.
    • Go social!
    • Often businesses fail to properly highlight to client’s their social network accounts, yet social networks can be integrated into websites in different ways.
    • From informing clients of your social network accounts, listing your latest social network updates, else listing updates via a topic or hash-tag (Twitter), they enable you to extend your communication reach.
    • Popular content management systems enjoy a wide range of social network plugins, but also it is relatively easy for a website developer to use RSS feeds for accounts, to place within a website.
    • Conclusion
    • Often you can use a plugin for the content management system, else third-party generic modules that can work with a wide range of content management systems. A website shouldn’t just be about talking to your clients, but also configured so your visitors can more easily communicate with you.
    • If you require a website developer , please hire Neogain.