Many website owners will run an off-site search engine optimisation campaign. Sometimes these will be guest articles on blogs, other times submitting the articles to article directories.
Once the article is accepted and published, many people walk away. Yet there is plenty of extra SEO juice to be squeezed out of the published article. This article will give you a handful of SEO tips, on how to benefit SEO wise from promoting your off-site articles.
If your article has been published on a blog that allows comments, then don’t forget to check back regularly for blog post replies.
These gems are adding to the words of the page, all searchable via search engines. By responding to comments, you could encourage further replies, which provides additional SEO benefits as they words of the page is continuing to grow.
Example: Off-site article ← link 1 ← link 2. Then any SEO juice is being passed down the chain!
However you could be delisted from search engines for this tactic, else it could negatively impact your listing, reducing traffic, as well as possibly helping your search engine placement. You use this tip at your own risk!