Whether you have an established WordPress website or are setting up a new WordPress website, there are SEO practises you can put into place, to improve the search engine optimisation of your WordPress website.
This article is aimed at those who have setup their own WordPress website on their own server, but also we will tips later in the article applicable for those running WordPress.com sites.
If you are not running search engine friendly urls, then you are missing a great search engine placement opportunity.
You can turn on sefs via the administrator’s WordPress dashboard, but first you need to make sure you have a .htaccess file already in the root of your website.
Then via the dashboard you find ‘permalinks’ via the ‘settings’ section. The best option for search engine friendly urls, is to select ‘post name’. Now each blog post url will be the same as your blog post title, rather than a post number.
Sure these don’t count as much as they used to, but it would be unwise to overlook these meta elements, even in 2012.
When using YARPP it will list related blog posts at the end of each blog post.
However if you already manually add a number of links to your blog posts, you might want to skip using this plugin, as it will increase the number of links, as well as perhaps stopping people clicking on the links you primarily want them to select.