Tuesday, December 20, 11
Tuesday, December 20, 11
偉大的創作家很少具有溫和的個性〈         他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈                   ○大衛  奧格威●                                         ...
偉大的創作家很少具有溫和的個性〈         他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈                   ○大衛  奧格威●                                         ...
XTuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
mission:                           “experimental & entertainment”Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
GGooooggllee提供的搜索服務被查詢超過669944,,444455次                                        FFlliicckkrr上有超過66,,660000張照片被上傳..         ...
Brands must integrate into the rhythm of people’s lives.Tuesday, December 20, 11
“BEHAVIOR”Tuesday, December 20, 11
Tuesday, December 20, 11
众银  现                 对       许                    众银      问题                    风                         为          经济  ...
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
2010   WatermanTuesday, December 20, 11
值                               &Tuesday, December 20, 11
2009   WatermanTuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
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http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_2_cht.htmlTuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_5_cht.htmlTuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
Tuesday, December 20, 11
digital storytellingTuesday, December 20, 11
think betaTuesday, December 20, 11
think usefulTuesday, December 20, 11
people have power not youTuesday, December 20, 11
find a needsTuesday, December 20, 11
no rulesTuesday, December 20, 11
“ why digital”Tuesday, December 20, 11
Question?Tuesday, December 20, 11
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多元而精準的創意執行--Rich Media創新應用技巧

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《數位行銷學院》2011數位行銷年度經典完全公開
12/22課程簡報檔
Presented by 奧美廣告 創意總監蔡智翔Sean Tsai

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多元而精準的創意執行--Rich Media創新應用技巧

  1. 1. Tuesday, December 20, 11
  2. 2. Tuesday, December 20, 11
  3. 3. 偉大的創作家很少具有溫和的個性〈 他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈 ○大衛 奧格威● FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess.. TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn.. --DDaavviidd OOggiillvvyyTuesday, December 20, 11
  4. 4. 偉大的創作家很少具有溫和的個性〈 他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈 ○大衛 奧格威● FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess.. TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn.. --DDaavviidd OOggiillvvyyTuesday, December 20, 11
  5. 5. XTuesday, December 20, 11
  6. 6. Tuesday, December 20, 11
  7. 7. Tuesday, December 20, 11
  8. 8. mission: “experimental & entertainment”Tuesday, December 20, 11
  9. 9. Tuesday, December 20, 11
  10. 10. Tuesday, December 20, 11
  11. 11. Tuesday, December 20, 11
  12. 12. GGooooggllee提供的搜索服務被查詢超過669944,,444455次 FFlliicckkrr上有超過66,,660000張照片被上傳.. 660000條共計2255小時的vviiddeeoo被上傳到yyoouuttuubbee 在ffaacceebbooookk上有669955,,000000條狀態更新,,7799336644篇文章和551100004400評論被發布.. 7700個新域名被註冊 超過116688,,000000,,000000EEmmaaiill被發送 332200個新的帳戶和9988000000條微博在社交網站ttwwiitttteerr產生 iipphhoonnee aapppp被下載超過1133,,000000次 2200,,000000個新貼子在微博客平台ttuummbblleerr上發布 ffiirreeffooxx的下載次數超過11770000次 WWoorrddPPrreessss被下載超過5500次 WWoorrddPPrreessss 插件被下載超過112255次 110000個帳號在專業社交網站LLiinnkkeeddiinn上註冊 YYaahhooooAAnnsswweerrss..ccoomm 有4400個問題產生 AAnnsswweerrss..ccoomm 有超過110000個問題產生 UUrrbbaannDDiiccttiioonnaarryy..ccoomm 增加一個新的解釋 超過11,,220000個廣告添加到CCrraaiiggsslliisstt SSkkyyppee 的用戶產生超過337700,,000000分鐘的語音信息 在個性化音樂服務平台PPaannddoorraa提供超過1133,,000000小時的音樂流 最大的社會閱讀出版公司SSccrriibbdd有超過11,,660000篇被閱讀..Tuesday, December 20, 11
  13. 13. Brands must integrate into the rhythm of people’s lives.Tuesday, December 20, 11
  14. 14. “BEHAVIOR”Tuesday, December 20, 11
  15. 15. Tuesday, December 20, 11
  16. 16. 众银 现 对 许 众银 问题 风 为 经济 稳 战 众 闻 众 谓 们 众银 们 见 众 值 变Tuesday, December 20, 11
  17. 17. Tuesday, December 20, 11
  18. 18. Tuesday, December 20, 11
  19. 19. Tuesday, December 20, 11
  20. 20. 2010 WatermanTuesday, December 20, 11
  21. 21. 值 &Tuesday, December 20, 11
  22. 22. 2009 WatermanTuesday, December 20, 11
  23. 23. Tuesday, December 20, 11
  24. 24. Tuesday, December 20, 11
  25. 25. Tuesday, December 20, 11
  26. 26. Tuesday, December 20, 11
  27. 27. Tuesday, December 20, 11
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  33. 33. http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_2_cht.htmlTuesday, December 20, 11
  34. 34. Tuesday, December 20, 11
  35. 35. Tuesday, December 20, 11
  36. 36. Tuesday, December 20, 11
  37. 37. Tuesday, December 20, 11
  38. 38. http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_5_cht.htmlTuesday, December 20, 11
  39. 39. Tuesday, December 20, 11
  40. 40. Tuesday, December 20, 11
  41. 41. Tuesday, December 20, 11
  42. 42. Tuesday, December 20, 11
  43. 43. Tuesday, December 20, 11
  44. 44. Tuesday, December 20, 11
  45. 45. Tuesday, December 20, 11
  46. 46. Tuesday, December 20, 11
  47. 47. digital storytellingTuesday, December 20, 11
  48. 48. think betaTuesday, December 20, 11
  49. 49. think usefulTuesday, December 20, 11
  50. 50. people have power not youTuesday, December 20, 11
  51. 51. find a needsTuesday, December 20, 11
  52. 52. no rulesTuesday, December 20, 11
  53. 53. “ why digital”Tuesday, December 20, 11
  54. 54. Question?Tuesday, December 20, 11
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