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多元而精準的創意執行--Rich Media創新應用技巧
 

多元而精準的創意執行--Rich Media創新應用技巧

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《數位行銷學院》2011數位行銷年度經典完全公開

《數位行銷學院》2011數位行銷年度經典完全公開
12/22課程簡報檔
Presented by 奧美廣告 創意總監蔡智翔Sean Tsai

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    多元而精準的創意執行--Rich Media創新應用技巧 多元而精準的創意執行--Rich Media創新應用技巧 Presentation Transcript

    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • 偉大的創作家很少具有溫和的個性〈 他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈 ○大衛 奧格威● FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess.. TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn.. --DDaavviidd OOggiillvvyyTuesday, December 20, 11
    • 偉大的創作家很少具有溫和的個性〈 他們是不易相處的自我主義者︽是現代企業中不受歡迎的一群〈 ○大衛 奧格威● FFeeww ooff tthhee ggrreeaatt ccrreeaattoorrss hhaavvee bbllaanndd ppeerrssoonnaalliittiieess.. TThheeyy aarree ccaannttaannkkeerroouuss eeggoottiissttss,, tthhee kkiinndd ooff mmeenn wwhhoo aarree uunnwweellccoommee iinn tthhee mmooddeerrnn ccoorrppoorraattiioonn.. --DDaavviidd OOggiillvvyyTuesday, December 20, 11
    • XTuesday, December 20, 11
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    • mission: “experimental & entertainment”Tuesday, December 20, 11
    • Tuesday, December 20, 11
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    • GGooooggllee提供的搜索服務被查詢超過669944,,444455次 FFlliicckkrr上有超過66,,660000張照片被上傳.. 660000條共計2255小時的vviiddeeoo被上傳到yyoouuttuubbee 在ffaacceebbooookk上有669955,,000000條狀態更新,,7799336644篇文章和551100004400評論被發布.. 7700個新域名被註冊 超過116688,,000000,,000000EEmmaaiill被發送 332200個新的帳戶和9988000000條微博在社交網站ttwwiitttteerr產生 iipphhoonnee aapppp被下載超過1133,,000000次 2200,,000000個新貼子在微博客平台ttuummbblleerr上發布 ffiirreeffooxx的下載次數超過11770000次 WWoorrddPPrreessss被下載超過5500次 WWoorrddPPrreessss 插件被下載超過112255次 110000個帳號在專業社交網站LLiinnkkeeddiinn上註冊 YYaahhooooAAnnsswweerrss..ccoomm 有4400個問題產生 AAnnsswweerrss..ccoomm 有超過110000個問題產生 UUrrbbaannDDiiccttiioonnaarryy..ccoomm 增加一個新的解釋 超過11,,220000個廣告添加到CCrraaiiggsslliisstt SSkkyyppee 的用戶產生超過337700,,000000分鐘的語音信息 在個性化音樂服務平台PPaannddoorraa提供超過1133,,000000小時的音樂流 最大的社會閱讀出版公司SSccrriibbdd有超過11,,660000篇被閱讀..Tuesday, December 20, 11
    • Brands must integrate into the rhythm of people’s lives.Tuesday, December 20, 11
    • “BEHAVIOR”Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • 众银 现 对 许 众银 问题 风 为 经济 稳 战 众 闻 众 谓 们 众银 们 见 众 值 变Tuesday, December 20, 11
    • Tuesday, December 20, 11
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    • 2010 WatermanTuesday, December 20, 11
    • 值 &Tuesday, December 20, 11
    • 2009 WatermanTuesday, December 20, 11
    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
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    • http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_2_cht.htmlTuesday, December 20, 11
    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
    • http://work.omdigital.com.tw/OMDigitalWorks/2010/2010_5_cht.htmlTuesday, December 20, 11
    • Tuesday, December 20, 11
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    • Tuesday, December 20, 11
    • Tuesday, December 20, 11
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    • Tuesday, December 20, 11
    • digital storytellingTuesday, December 20, 11
    • think betaTuesday, December 20, 11
    • think usefulTuesday, December 20, 11
    • people have power not youTuesday, December 20, 11
    • find a needsTuesday, December 20, 11
    • no rulesTuesday, December 20, 11
    • “ why digital”Tuesday, December 20, 11
    • Question?Tuesday, December 20, 11