0
Connecting the Dots
Web, Online, Internet, Mobile, Social Network…………              b    l                 bl         l       k(81%) will go on...
Exponential Data GrowthExponential Data Growth                          What is                           Wh t i          ...
Big DataBig Data Be ready to face a world of multi exponential data growth…..  Corporation                                ...
to to1to1:     1‐to‐1   / targeted conversation 鎖定式對話1toALL: 1‐to‐all / social marketing           社群行銷                   ...
Connecting the Dots      BE STRATEGIC      BE STRATEGIC
Product Product ‐ CentricConsumer ‐ Centric
International CRM vs Asian CRM                         International CRM vs Asian CRM  Consumer ‐ Centric                 ...
B2C CASE STUDY
Inside‐out power users                       CRM Consulting                Service calls related to        Nature of Issue...
Outside‐in power users                               VIP      Opinion Leader                      Corporate Promoter      ...
Activate consumer migration for profit optimization        Product                  Product A              Product B      ...
CASE STUDY   Take B2B to the CRM world
Business Objective:Business Objective:Embedded market through Online Strategy:  South Asia (40%), SEA, (30%), Taiwan (17%)...
Reach           Relationship                           p          Revenue                    Demand Creation      Online E...
Virtual Event  where is all happensVirtual Event ‐ where is all happens
Virtual Event – Increase Customer Experience                                    p
Widget for you to configure Widget for you to configure
Virtual Conference + Analytic CRMGeneral Contact List                                                  ( 2 days results ) ...
is the is the    Future
Curation W ldC    i World     where consumers are creators      h           策展的世界
S a e co te t t you oShare content with your own TASTE                              S
Database and Software FutureDatabase and Software Future       Infrastructure Relational Database       Hadoop            ...
HOW TO BUILD STRATEGYHOW TO BUILD STRATEGY       FROM   ANALYTIC DATA
Take advantage of the NEW WORLDTake advantage of the NEW WORLDDATA NOISE     N                          1) Find           ...
New Job TitleNew Job Title       1. Curator       2. Sr. Tech Curator       2 Sr Tech Curator       3. Chief Curate Office...
Web 3.0 or CloudW b 3 0 Cl d   is not about Google, Facebook, or Amazon…!!!                   It s about us!!!            ...
THANK YOU     THANK YOU         &Pleasure to be here!Pl       t b h !
2012數位趨勢高峰論壇--功典集團執行長陳傑豪
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2012數位趨勢高峰論壇--功典集團執行長陳傑豪

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2012.03.28
數位時代 X 台灣安吉斯媒體集團
共同主辦--
2012數位趨勢高峰論壇
MEGA Marketing:4Cs大行銷。新面貌

Connecting Dots整合:跨界、串連、Big Data,翻新全球商業模式
專題演講二:
功典集團執行長 陳傑豪

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Transcript of "2012數位趨勢高峰論壇--功典集團執行長陳傑豪"

  1. 1. Connecting the Dots
  2. 2. Web, Online, Internet, Mobile, Social Network………… b l bl l k(81%) will go online to verify those recommendations(81%) ill go online to erif those recommendations(61%) specifically through researching product/service information(55%) reading user reviews (43%) searching ratings websites(43%) searching ratings websites
  3. 3. Exponential Data GrowthExponential Data Growth What is  Wh t i happening out there? out there?
  4. 4. Big DataBig Data Be ready to face a world of multi exponential data growth….. Corporation Big g Historical Data (ERP, CRM, and etc) Data Issues Large Enterprises Mid‐Size Companies Small Companies Small Companies Current Future
  5. 5. to to1to1:     1‐to‐1   / targeted conversation 鎖定式對話1toALL: 1‐to‐all / social marketing           社群行銷 影響ALLto1: all to 1 / influence                         影響ALLto1: all‐to‐1 / influence
  6. 6. Connecting the Dots BE STRATEGIC BE STRATEGIC
  7. 7. Product Product ‐ CentricConsumer ‐ Centric
  8. 8. International CRM vs Asian CRM International CRM vs Asian CRM Consumer ‐ Centric Pre‐Sales Sales After‐Sales Up‐SellNeed Awareness Interest Search Purchase Usage Satisfaction需求產生 知名 興趣 搜尋 購買 使用 滿意 Dissatisfaction 不滿意 Product ‐ Centric Inventory Management Cost and Product ManagementReady Warehousing Delivery Packaging Supply‐Chain  Manufacturing Procurement For  &Shipping Assembly
  9. 9. B2C CASE STUDY
  10. 10. Inside‐out power users CRM Consulting Service calls related to Nature of Issue Detail of Issue Hardware EDO/SD/DDR RAM Power  User 12282 4420 582 Power SMPS mode Software 820 Text Minin Te Closing the loopRepeat‐sale 1984 Fan operating voltage Specification 625 ng EngineUp‐saleU lCross‐sale 1386 BIOSInfluential‐saleI fl i l l 922 Drivers Behavior Analysis CRM Tools 1340 Lifestyle  Data  Matching Email 10%Effective Coding (Mosiac) Accuracy  Process Mbr Database to Acquire more info 40% Power Users
  11. 11. Outside‐in power users  VIP Opinion Leader Corporate Promoter MAVEN 10% SALESMAN 4% uses knowledge to advise others others  what to buy tech savvy 6% uses knowledge to persuade others p to become brand  users loyalist Feed tech news  Attack with great  and related product offers product contributor TLC birthday offers b hd ff Product pre‐launch gamer notice Incentive bundle packages over‐clocker l k Exclusive access Exclusive sale events
  12. 12. Activate consumer migration for profit optimization  Product Product A Product B Product C Price High 1 PRICE POINT power user power user Mid PRICE POINT PRICE POINT Low 2 PRICE POINT PRICE POINT passive user CRM Marketing Purchase  P h Consumer Browsing Behavior Activeness Behavior Engagement Most recent  Frequent member  Target product purchase site log in candidate Campaign High spender Hi h d Frequent event Frequent event Frequent participant Incentive
  13. 13. CASE STUDY Take B2B to the CRM world
  14. 14. Business Objective:Business Objective:Embedded market through Online Strategy:  South Asia (40%), SEA, (30%), Taiwan (17%), Korea (6%), ANZ (4%), RoA (3%)
  15. 15. Reach Relationship p Revenue Demand Creation Online Experience Capability Content Online Sales Center Local Sales Rep.
  16. 16. Virtual Event  where is all happensVirtual Event ‐ where is all happens
  17. 17. Virtual Event – Increase Customer Experience p
  18. 18. Widget for you to configure Widget for you to configure
  19. 19. Virtual Conference + Analytic CRMGeneral Contact List ( 2 days results ) Final Registered Rate Final Registered Rate 25% SEGMENATION CRM Purchase  Purchase Consumer Browsing Behavior Activeness Behavior
  20. 20. is the is the Future
  21. 21. Curation W ldC i World where consumers are creators h 策展的世界
  22. 22. S a e co te t t you oShare content with your own TASTE S
  23. 23. Database and Software FutureDatabase and Software Future Infrastructure Relational Database Hadoop p
  24. 24. HOW TO BUILD STRATEGYHOW TO BUILD STRATEGY FROM ANALYTIC DATA
  25. 25. Take advantage of the NEW WORLDTake advantage of the NEW WORLDDATA NOISE N 1) Find Trust 2) Sort 3) Filter YOUR BRAND Organizing
  26. 26. New Job TitleNew Job Title 1. Curator 2. Sr. Tech Curator 2 Sr Tech Curator 3. Chief Curate Officer Chief Curate Officer
  27. 27. Web 3.0 or CloudW b 3 0 Cl d is not about Google, Facebook, or Amazon…!!! It s about us!!! It’s about us!!!
  28. 28. THANK YOU  THANK YOU &Pleasure to be here!Pl t b h !
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