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B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
B2 b marketing final
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B2 b marketing final

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Marketing work

Marketing work

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  • 1. Business-to-Business Marketing
    Home sweet home, Ltd.
    Students:
    Nelson Lourenço
  • 2. Profile
    Company’s Profile:
    • Name: Home sweet home
    • 3. Type of company: Limited
    • 4. Partners: Andreia Da Silva, Joel Ponte and Tânia Sofia
    • 5. Capital: 10.000 Euros
    • 6. Local: Santarém, Portugal
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 7. Profile
    Vision
    Creates homes with comfort, high Design and high quality, without to forget about destroying the environment.
    Mission
    To be the best company of housing construction and design, providing the best welfare.
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 8. Profile
    Steps for Preparing our Business:
    Profile company;
    Juridical Form;
    Presentation of Business;
    Market Analysis;
    Competitors Analysis;
    Suppliers;
    Marketing-Mix
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 9. Profile
    Position of Business-to-Business Market and Business-to-Customers Market:
    Vision/Mission
    Steps
    Materials of Construction
    Position
    B 2 B
    Marketing-Mix
    Home Sweet Home
    Customers
    Suppliers
    Resale
    Markets
    Estates Agencies
    Companies
    B 2 C
    Barriers
    B 2 C
    Research
    Final Customer
  • 10. Profile
    Marketing-Mix
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 22. Profile
    Relations with customers
    Vision/Mission
    Customers
    Steps
    Position
    Project Management
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Structure Design
    Architectic
    Barriers
    Research
  • 23. Profile
    Relations with Suppliers
    Vision/Mission
    Constructor Supervisor
    Steps
    Position
    Marketing-Mix
    Main Constructor
    Customers
    Suppliers
    Markets
    Companies
    Contracts
    Barriers
    Research
  • 24. Profile
    Markets
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 25. Profile
    Suppliers Companies:
    Carvalhais & Neto, Lda .: Materials of construction company
    • Bento Pedroso Contruções, S.A.: Materials of construction company;
    • 26. Tamstudio, Lda.: Architecture Engineers Company
    Customers Companies:
    • ERA, S.A.: Estates Agency
    • 27. Century 21th , S.A.: Estates Agency
    Competitors Companies:
    • Lena, S.A.: Strong construction and housing company, It’s work a lot of time in the market;
    • 28. Talhabel Construções, S.A.: It’s also good construction company.
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 29. Profile
    Sellers:
    • There are many sellers, and the market in Portugal is already full of construction companies.
    Barriers of entry:
     Bureaucracies with government;
     Lack of investors;
     A lot of companies that operate on this branch;
    Barriers of exit:
     It´s difficult to leave the branch where you are inserted because of the costs to go acting in other branch.
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 30. Profile
    Marketing Research (Conclusions)
    • Our interviewed prefer:
    • 31. Big/Medium house;
    • 32. About the colors:
    • 33. Outside: white;
    • 34. Inside: cold colors;
    • 35. Child memories:
    • 36. Do not influence their decisions in a choose of their home;
    • 37. Type of architecture:
    • 38. in the city modern architecture;
    • 39. in the village rustic architecture.
    • 40. About the localization:
    • 41. The majority prefer situated next to the beach
    • 42. The importance of feel comfort in their homes
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Markets
    Companies
    Barriers
    Research
  • 43. Profile
    Vision/Mission
    Steps
    Position
    Marketing-Mix
    Customers
    Suppliers
    Thank you for to pay attention
    Markets
    Companies
    Barriers
    Research

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