White house-black-market

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White house-black-market

  1. 1. TMWe turn action codes into mobile engagement on any mobile phone.InStyle and White House Black Market :Integrated In Store, In Book, Social Media Campaign Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  2. 2. RM1 TM InStyle with White House | Black Market • InStyle Magazine ▫ Top 100 magazine ▫ More 1.7 million subscribers • White House Black Market: ▫ Division of Chico’s FAS Inc., ▫ More than 350 stores nationwide Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. Slide 2RM1 I made the call-outs bullet style Made the mag a little smaller, not much, so that it did not overwhelm the message Roger, 4/15/2011
  4. 4. RM10 TM Coordinated In-Book, In-Store and Mobile In-Book spread attracts readers Mobile experience helps consumer when help is wanted In Store leverages magazine content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  5. 5. Slide 3RM10 Nice --- Looks stylish and effective. Can you incorporate the look in other slides? (I like it when things look like they belong together.) Roger, 4/15/2011
  6. 6. RM3 TM How The Mobile Experience Engages: Enhances each item by providing styling tips Captures readers and shoppers with interactive material Cross promotes all pieces in the collection by styling them together Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  7. 7. Slide 4RM3 Can you combine slides 3 and 4? Too many words in lower right. Roger, 4/15/2011
  8. 8. TMInStyle Ambassador delivers tips through video Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  9. 9. TMShare the Work Kit Share on social media or opt in for email offers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  10. 10. TMPhoto gallery presents each piece Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  11. 11. RM7 TM Link to home page to explore and buy online Web page reinforces the cohesion of the kit Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  12. 12. Slide 8RM7 I think that you can combine 12-13. Roger, 4/15/2011
  13. 13. RM8 TM All elements compliment each other In book and in Customers in store tags Mobile engagement store and online Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  14. 14. Slide 9RM8 Careful about introducting a new arrow type. Not sure about the arrows from mobile engagement to the store/site. Cant see the direct link. Roger, 4/15/2011
  15. 15. RM9 TM Nellymoser capabilities utilized by White House Black Market/InStyle: • Branded landing page • High quality mobile optimized video • High quality image flipbook • Link to web commerce • Social network sharing • Opt-in email data capture Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
  16. 16. Slide 10RM9 Not sure what first bullet means. Not sure what "custom options" means here. This could be standard. Roger, 4/15/2011
  17. 17. TMTry Nellymoser on your phone: Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
  18. 18. TMWe turn action codes into mobile engagement on any mobile phone.Thank you.For more information, contact us:www.nellymoser.com1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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