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White House Black Market with InStyle Magazine
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White House Black Market with InStyle Magazine

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Harnessing readers from the magazine and shoppers in stores, White House Black Market and InStyle Magazine crafted a campaign with Nellymoser to cross promote their mix and match Work Kit suit ...

Harnessing readers from the magazine and shoppers in stores, White House Black Market and InStyle Magazine crafted a campaign with Nellymoser to cross promote their mix and match Work Kit suit separates. Tags positioned on racks and displays in store, and on advertising in book lead to a mobile site complete with gallery images, videos, the ability to opt-in for promotions, and a link to their e-commerce site. The campaign provides styling advice that not only makes items more accessible and fashionable to shoppers, but also cross promotes various items in the collection based on their mix-and-match nature.

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White House Black Market with InStyle Magazine White House Black Market with InStyle Magazine Presentation Transcript

  • TMWe turn action codes into mobile engagement on any mobile phone.InStyle and White House Black Market :Integrated In Store, In Book, Social Media Campaign Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  • TMInStyle with White House | Black Market • InStyle Magazine ▫ Top 100 magazine ▫ More 1.7 million subscribers• White House Black Market: ▫ Division of Chico’s FAS Inc., ▫ More than 350 stores nationwide Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  • TMCoordinated In-Book, In-Store and Mobile In-Book spread attracts readers Mobile experience helps consumer when help is wantedIn Store leverages magazinecontent Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  • TMHow The Mobile Experience Engages: Enhances each item by providing styling tips Captures readers and shoppers with interactive material Cross promotes all pieces in the collection by styling them together Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  • TMInStyle Ambassador delivers tips through video Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  • TMShare the Work Kit Share on social media or opt in for email offers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  • TMPhoto gallery presents each piece Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  • TMLink to home page to explore and buy online Web page reinforces the cohesion of the kit Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  • TMAll elements compliment each otherIn book and in Customers in store tags Mobile engagement store and online Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  • TMNellymoser capabilities utilized by White HouseBlack Market/InStyle:• Branded landing page• High quality mobile optimized video• High quality image flipbook• Link to web commerce• Social network sharing• Opt-in email data capture Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 10
  • TMTry Nellymoser on your phone: Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 11
  • TMWe turn action codes into mobile engagement on any mobile phone.Thank you.For more information, contact us:www.nellymoser.com1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515