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Martha stewart-weddings-fall-2011

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  • 1. TMWe turn action codes into mobile engagement on any mobile phone.Martha Stewart Weddings - Fall 2011 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  • 2. TMIssue-Wide Sweeps Creates Engagement • 17 tags appear in advertisements • Cohesive sweeps “remembers” a user’s device for quick multiple entries • Repetition draws the reader through the whole issue • Incentive breeds engagement with sponsors, increasing ad value Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  • 3. TMSummary Page Introduces Campaign • Provides instructions for using and recognizing tags • List of all sponsors featuring tags increases probability of use • Explains incentive of using all tags to increase chances of winning Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  • 4. TM16 Advertisers Feature Tags Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  • 5. TMFirst Scanned Custom Tag Leads to Entry Form Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  • 6. TMOnly One Entry Needed for All SweepstakesAfter the initial form submission, the data is “remembered,” and all tags leaddirectly to branded Thank You pages Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  • 7. TMThank You Pages Lead to Custom Sponsor Content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  • 8. TMWe turn action codes into mobile engagement on any mobile phone.Thank you. For more information, contact us: www.nellymoser.com 1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515