Martha Stewart Weddings Fall 2011

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After their success with the Fall 2010 issue, Martha Stewart Weddings once again enlisted Nellymoser to build their issue wide sweepstakes. Microsoft Tags appeared on 16 advertising pages, each leading to an entry in the sweepstakes. After filling out and submitting one entry form, scanning leads directly to the confirmation page, making engagement easy and instant.

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Martha Stewart Weddings Fall 2011

  1. 1. TMWe turn action codes into mobile engagement on any mobile phone.Martha Stewart Weddings - Fall 2011 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  2. 2. TMIssue-Wide Sweeps Creates Engagement • 17 tags appear in advertisements • Cohesive sweeps “remembers” a user’s device for quick multiple entries • Repetition draws the reader through the whole issue • Incentive breeds engagement with sponsors, increasing ad value Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  3. 3. TMSummary Page Introduces Campaign • Provides instructions for using and recognizing tags • List of all sponsors featuring tags increases probability of use • Explains incentive of using all tags to increase chances of winning Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  4. 4. TM16 Advertisers Feature Tags Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  5. 5. TMFirst Scanned Custom Tag Leads to Entry Form Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  6. 6. TMOnly One Entry Needed for All SweepstakesAfter the initial form submission, the data is “remembered,” and all tags leaddirectly to branded Thank You pages Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  7. 7. TMThank You Pages Lead to Custom Sponsor Content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  8. 8. TMWe turn action codes into mobile engagement on any mobile phone.Thank you. For more information, contact us: www.nellymoser.com 1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

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