Entertainment Weekly Summer Preview Issue

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In designing their Summer Movie Preview issue this year, Entertainment Weekly brought the content to life using Nellymoser video and mobile web design. The campaign brought together material from …

In designing their Summer Movie Preview issue this year, Entertainment Weekly brought the content to life using Nellymoser video and mobile web design. The campaign brought together material from sponsors and editorial for a comprehensive interactive experience that allowed readers to experience the preview issue first hand.

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  • 1. TMWe turn action codes into mobile engagement on any mobile phone.Entertainment Weekly:2011 Summer Movie Preview Issue Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515
  • 2. TM2011 Summer Movie Preview Issue • Action Codes span the entire issue ▫ Advertising and editorial ▫ Use more codes to increase participation • 19 Codes used in Editorial ▫ Movie previews enhance Summer Preview editorial feature • 11 Codes used in Advertisements ▫ Microsoft Tag for each ad ▫ Leads to advertiser content and videos framed in EW experience • Video with Post-Rolls, Playlists Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2
  • 3. TMAction Codes are Promoted Throughout the Issue • Central page provides instructions for scanning • Code provides a link to the main mobile page • Features advertisers • Scan to subscribe to magazine• Code and instructions featured in the Letter from the Editor Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3
  • 4. TMAction Codes bring the Summer Movie Issue to life See clips and trailers from this summer’s new releases Codes in advertising and editorial lead to increased overall engagement Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4
  • 5. TMAction Codes Lead to Interactive Sponsor Pages Link to Entertainment Weekly homepage Watch Video Share, Twitter, and Email sharing Link to Movie Trailers Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 5
  • 6. TMSummer Movie Feature Enhanced by Content Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 6
  • 7. TMAction Codes Lead to Interactive Movie Pages Link to Entertainment Weekly homepage Watch exclusive video Facebook, Twitter, a nd email sharing Provides release date and movie information Link back to the main page Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 7
  • 8. TMRedirects After Video to Illustrated Menu Page Access all preview pages from menu Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 8
  • 9. TMMenu Page Also Connects to Sponsor Video Pages Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 9
  • 10. TMWe turn action codes into mobile engagement on any mobile phone.Thank you.For more information, contact us:www.nellymoser.com1-781-645-1515 Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515