To encourage fan engagement surrounding the Capital One Bowl, Nellymoser developed an interactive web app. Users can watch videos of their favorite and rival mascots in their natural habitats, and vote for their favorites. Facebook and Twitter sharing both promotes Capital One and increases participation in the challenge.

1. TM
We turn action codes into mobile engagement on any mobile phone.
Capital One Mascot Challenge
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515

2. TM
Entertainment and Interaction Engages Fans
Fans Vote in
Mascot Showdown
Video Clips Show
Mascots in Action
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 2

3. TM
College Fans Interact With Voting and Sharing
Share Leads to Branded
Post and Option to Comment
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 3

4. TM
Extend the Engagement With Video Playlist
Videos Provide Humorous
Vignettes for Each Mascot
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515 4

5. TM
We turn action codes into mobile engagement on any mobile phone.
Thank you.
For more information:
www.nellymoser.com
1-781-645-1515
Copyright 2011 Nellymoser, Inc. ● Proprietary and Confidential ● www.nellymoser.com ● +1-781-645-1515