Action code study april 2011

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QR code and Microsoft Tag usage grew about 300% since the start of the year appeared in 62 out of the top 100 U.S. magazine titles. This brief Nellymoser presentation shows highlights from the study on the use of QR codes and Microsoft Tags (action codes).

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Action code study april 2011

  1. 1. Roger Matus<br />EVP<br />Nellymoser, Inc.<br />roger@nellymoser.com<br />Action Code Usage Study for Top 100 MagazinesApril 2011<br />Ann Carver<br />Marketing Associate<br />Nellymoser, Inc.<br />ann@nellymoser.com<br />
  2. 2. Introduction<br />Analyzed of Top 100 U.S. Magazines By Circulation <br />Must be available on newsstands (no memberships)<br />31,804 magazine pages<br />Activated every code<br />352 codes from January to March 2011<br />Started work on another 295 code in April<br />
  3. 3. Action Codes Usage Shows Substantial Growth<br />April 2011 Statistics:<br /><ul><li>Action Codes appeared in 62 of the top 100 U.S. magazine titles
  4. 4. An average of 5.6 codes appeared in magazines with at least one code
  5. 5. Total number of codes up 300% since January 2011.</li></ul>*Monthly magazines only data for November and December 2011<br />
  6. 6. Advertisers Drive Action Code Growth<br />April 2011 Statistics:<br /><ul><li>Advertising represents 70% of action code usage
  7. 7. Advertising use is growing faster then editorial use as a percentage of overall use</li></ul>*Monthly magazines only data for November and December 2011<br />
  8. 8. Women’s, Entertainment, Sports Magazines LeadTop 10 Magazines With Action Codes in Q1 (Number of codes)<br />
  9. 9. Most Popular with Beauty, Fashion, Home and Entertainment Advertisers<br />
  10. 10. Top Advertisers With Action Codes in Q1<br />
  11. 11. Video and Data Capture Are Most Popular Uses<br />
  12. 12. How Codes Appear In Print<br />*Data compiled for February and March only<br />
  13. 13. Conclusion<br />Action code usage is growing dramatically<br />Driven by advertising<br />Most Popular in Women’s and Entertainment publications<br />Growing in News and Sports publications<br />Most Popular with Beauty, Fashion, Home and Entertainment advertisers<br />Half of use is for video and data capture<br />
  14. 14. Roger Matus<br />EVP<br />Nellymoser, Inc.<br />roger@nellymoser.com<br />Thank You<br />Ann Carver<br />Marketing Associate<br />Nellymoser, Inc.<br />ann@nellymoser.com<br />

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