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Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
Using social media to promote your literacy zone
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Using social media to promote your literacy zone

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  • 1. Nell Eckersley New York City RAEN Literacy Assistance Center USING SOCIAL MEDIA TO PROMOTE YOUR LITERACY ZONE
  • 2. Agenda •What is your message? •How do you broadcast your message? •Social Media Tools •Websites •Facebook •Pinterest •Twitter •Youtube 2 http://bit.ly/SoMeLitZones
  • 3. What is the message you want to get out to the world? 3
  • 4. How do you broadcast that message? 4
  • 5. Social Media • The interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. • Andreas Kaplanand Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." • Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” --Wikipedia 5
  • 6. Websites 6
  • 7. Website: Harlem YMCA Lit Zone http://www.ymcanyc.org/harlem/pages/harlem-ymca-literacy-zone 7
  • 8. Website: Turning Point Lit Zone http://turningpointbrooklyn.org/about-us/programs-services/the-literacy-zone/ 8
  • 9. Website: University Settlement Lit Zone http://www.universitysettlement.org/us/programs/adult_literacy/literacy_zone / 9
  • 10. Weebly Websites 10
  • 11. Mobile Friendly 1. Go to http://lacnyc.org/ on your mobile device 2. How does it compare with what shows on a computer screen? 3. Go to http://www.adultedcompass.org/ 4. How does it compare with what shows on a computer screen? 11
  • 12. Mobile Friendly 12 http://www.adultedcompass.org/
  • 13. Facebook 13
  • 14. Facebook https://www.facebook.com/YorkCollegeLiteracyZone 14
  • 15. Facebook https://www.facebook.com/pages/Gloversville-Literacy-Zone/267421009973627 15
  • 16. Facebook https://www.facebook.com/pages/Amsterdam-Literacy-Zone/172605646088953 16
  • 17. Facebook Page URL • How can I get a username for my Page? • If you're an admin of a Page, you can set a username for it. After you set your username, you can only change it once. To set a username for your Page: • Go to facebook.com/username • Select your Page from the dropdown menu • Enter your desired username and click Check Availability • If the username you want is available, click Confirm • If the username you want is already taken or not approved, you'll need to pick a different one. Make sure the username you're trying to claim follows the guidelines for custom usernames. • Keep in mind that your Page's username may be removed due to inactivity. https://www.facebook.com/help/pages/usernames 17
  • 18. Page Manager Dashboard 18
  • 19. Design Considerations •How can I add apps to my Facebook Page? •Apps for Facebook Pages •Facebook Page Design •10 Tips for Non-Profits on Facebook 19
  • 20. Pinterest 20
  • 21. 21  Pinterest was developed as an online inspirational space  http://about.pinterest.com/basics/ Pinterest is like a Bulletin Board
  • 22. Pinterest 22
  • 23. Terminology •Pins--visual bookmarks •Boards--collections of pins •Pin Feed--displays the chronological activity from the Pinterest boards that a user follows •Repin--adding a visual bookmark from another board to your board •Like--showing appreciation for a visual book mark on a board •Follow--adding to your feed the content of a board or the entire collection of boards of a Pinterest user 23
  • 24. Pins 24 http://pinterest.com/nelightful/adult-education-ideas/
  • 25. Boards 25
  • 26. How do You Add Pins to a Board? • Copy the URL of the website where the image is located and paste it in Pinterest • On the website where the image is located, click the Pin it icon • Upload your own image to Pinterest • Repin from your Pinterest Feed or from another Board 26
  • 27. 27 The Feed
  • 28. Repinning, Liking, and Following 28
  • 29. 29 Why use Pinterest to promote your Lit Zone
  • 30. 30
  • 31. 31
  • 32. Pinterest for Marketing •10 Nonprofits That Are Totally Nailing Pinterest Marketing •10 Strategies for Non-Profits on Pinterest •12 Ways to Use Pinterest for Your Nonprofit •Pinning for good: How nonprofits can use Pinterest to raise money create awareness and do good 32
  • 33. Twitter 33
  • 34. Twitter https://twitter.com/LitZone10452 34
  • 35. 35 https://twitter.com/
  • 36. Basics of Twitter •Retweeting: RT @Twittername •Hashtags: #word #AdultEd 36
  • 37. Shortened Links • http://ipadeducators.ning.com/profiles/blogs/preparing-your- school-for-an (73 characters) • Bit.ly/3FjhpX (13 characters) 37
  • 38. Shortening Links for Your Tweets 38 You can use BitLy to shorten URL’s without creating an account
  • 39. Anatomy of a Good Tweet 39 Tips • Include hashtags in content of tweet • Include shortened links to more information • Write a headline, leave out unnecessary words, but try not to use texting shorthand • Use common abbreviations
  • 40. HootSuite to manage your Social Media 40
  • 41. http://paper.li/LACNYCnell/1320940472 41
  • 42. What to Do Right Now? Before you create a Twitter account on twitter.com •Think of a good Twitter handle (short, easy) •Find five people to follow and write down their Twitter handles •Search for people using #AdultEd #EdTech •Search for your favorite hobby, writer, singer, actor 42
  • 43. 43 Twitter •Twitter Tips for Nonprofit Tweeple ... People •10 Insanely Useful Free Twitter Tools for Nonprofits •10 Twitter Marketing Tips for Your Non-Profit •Twitter for organizations & nonprofits
  • 44. YouTube 44
  • 45. YouTube Channels and Playlists https://www.youtube.com/user/univsettlement 45
  • 46. YouTube •How to Market Your Nonprofit on YouTube •5 Ways Non-Profits Can Increase Engagement With YouTube •YouTube Nonprofit Program •Five Nonprofits Maximizing YouTube’s Nonprofit Program 46
  • 47. 47 My contact info Nell Eckersley •Email: nelle@lacnyc.org •Twitter: http://twitter.com/LACNYCnell •LINCS Technology and Learning Group https://community.lincs.ed.gov/ •Website: http://nelightful.weebly.com/

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