Using social media to promote your literacy zone

738 views

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
738
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
4
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Using social media to promote your literacy zone

  1. 1. Nell Eckersley New York City RAEN Literacy Assistance Center USING SOCIAL MEDIA TO PROMOTE YOUR LITERACY ZONE
  2. 2. Agenda •What is your message? •How do you broadcast your message? •Social Media Tools •Websites •Facebook •Pinterest •Twitter •Youtube 2 http://bit.ly/SoMeLitZones
  3. 3. What is the message you want to get out to the world? 3
  4. 4. How do you broadcast that message? 4
  5. 5. Social Media • The interaction among people in which they create, share or exchange information and ideas in virtual communities and networks. • Andreas Kaplanand Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." • Social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.” --Wikipedia 5
  6. 6. Websites 6
  7. 7. Website: Harlem YMCA Lit Zone http://www.ymcanyc.org/harlem/pages/harlem-ymca-literacy-zone 7
  8. 8. Website: Turning Point Lit Zone http://turningpointbrooklyn.org/about-us/programs-services/the-literacy-zone/ 8
  9. 9. Website: University Settlement Lit Zone http://www.universitysettlement.org/us/programs/adult_literacy/literacy_zone / 9
  10. 10. Weebly Websites 10
  11. 11. Mobile Friendly 1. Go to http://lacnyc.org/ on your mobile device 2. How does it compare with what shows on a computer screen? 3. Go to http://www.adultedcompass.org/ 4. How does it compare with what shows on a computer screen? 11
  12. 12. Mobile Friendly 12 http://www.adultedcompass.org/
  13. 13. Facebook 13
  14. 14. Facebook https://www.facebook.com/YorkCollegeLiteracyZone 14
  15. 15. Facebook https://www.facebook.com/pages/Gloversville-Literacy-Zone/267421009973627 15
  16. 16. Facebook https://www.facebook.com/pages/Amsterdam-Literacy-Zone/172605646088953 16
  17. 17. Facebook Page URL • How can I get a username for my Page? • If you're an admin of a Page, you can set a username for it. After you set your username, you can only change it once. To set a username for your Page: • Go to facebook.com/username • Select your Page from the dropdown menu • Enter your desired username and click Check Availability • If the username you want is available, click Confirm • If the username you want is already taken or not approved, you'll need to pick a different one. Make sure the username you're trying to claim follows the guidelines for custom usernames. • Keep in mind that your Page's username may be removed due to inactivity. https://www.facebook.com/help/pages/usernames 17
  18. 18. Page Manager Dashboard 18
  19. 19. Design Considerations •How can I add apps to my Facebook Page? •Apps for Facebook Pages •Facebook Page Design •10 Tips for Non-Profits on Facebook 19
  20. 20. Pinterest 20
  21. 21. 21  Pinterest was developed as an online inspirational space  http://about.pinterest.com/basics/ Pinterest is like a Bulletin Board
  22. 22. Pinterest 22
  23. 23. Terminology •Pins--visual bookmarks •Boards--collections of pins •Pin Feed--displays the chronological activity from the Pinterest boards that a user follows •Repin--adding a visual bookmark from another board to your board •Like--showing appreciation for a visual book mark on a board •Follow--adding to your feed the content of a board or the entire collection of boards of a Pinterest user 23
  24. 24. Pins 24 http://pinterest.com/nelightful/adult-education-ideas/
  25. 25. Boards 25
  26. 26. How do You Add Pins to a Board? • Copy the URL of the website where the image is located and paste it in Pinterest • On the website where the image is located, click the Pin it icon • Upload your own image to Pinterest • Repin from your Pinterest Feed or from another Board 26
  27. 27. 27 The Feed
  28. 28. Repinning, Liking, and Following 28
  29. 29. 29 Why use Pinterest to promote your Lit Zone
  30. 30. 30
  31. 31. 31
  32. 32. Pinterest for Marketing •10 Nonprofits That Are Totally Nailing Pinterest Marketing •10 Strategies for Non-Profits on Pinterest •12 Ways to Use Pinterest for Your Nonprofit •Pinning for good: How nonprofits can use Pinterest to raise money create awareness and do good 32
  33. 33. Twitter 33
  34. 34. Twitter https://twitter.com/LitZone10452 34
  35. 35. 35 https://twitter.com/
  36. 36. Basics of Twitter •Retweeting: RT @Twittername •Hashtags: #word #AdultEd 36
  37. 37. Shortened Links • http://ipadeducators.ning.com/profiles/blogs/preparing-your- school-for-an (73 characters) • Bit.ly/3FjhpX (13 characters) 37
  38. 38. Shortening Links for Your Tweets 38 You can use BitLy to shorten URL’s without creating an account
  39. 39. Anatomy of a Good Tweet 39 Tips • Include hashtags in content of tweet • Include shortened links to more information • Write a headline, leave out unnecessary words, but try not to use texting shorthand • Use common abbreviations
  40. 40. HootSuite to manage your Social Media 40
  41. 41. http://paper.li/LACNYCnell/1320940472 41
  42. 42. What to Do Right Now? Before you create a Twitter account on twitter.com •Think of a good Twitter handle (short, easy) •Find five people to follow and write down their Twitter handles •Search for people using #AdultEd #EdTech •Search for your favorite hobby, writer, singer, actor 42
  43. 43. 43 Twitter •Twitter Tips for Nonprofit Tweeple ... People •10 Insanely Useful Free Twitter Tools for Nonprofits •10 Twitter Marketing Tips for Your Non-Profit •Twitter for organizations & nonprofits
  44. 44. YouTube 44
  45. 45. YouTube Channels and Playlists https://www.youtube.com/user/univsettlement 45
  46. 46. YouTube •How to Market Your Nonprofit on YouTube •5 Ways Non-Profits Can Increase Engagement With YouTube •YouTube Nonprofit Program •Five Nonprofits Maximizing YouTube’s Nonprofit Program 46
  47. 47. 47 My contact info Nell Eckersley •Email: nelle@lacnyc.org •Twitter: http://twitter.com/LACNYCnell •LINCS Technology and Learning Group https://community.lincs.ed.gov/ •Website: http://nelightful.weebly.com/

×