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Api Variable Data

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  • 1. Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G REVOLUTION IZE
  • 2. Allegra Print and Imaging can now make each printed piece as colorful and unique as the person you’re sending it to. PERSONAL IZE
  • 3. > PERSONAL IZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
  • 4. > PERSONAL IZE Photo Logo Text Signature Customer Data What is variable content?
  • 5. > PERSONAL IZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
  • 6. > PERSONAL IZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
  • 7. CUSTOM IZE Customize colors, text, and images within your document to produce different versions for different industries, demographics, or geographic zones.
  • 8. > CUSTOM IZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text
  • 9. > CUSTOM IZE For example, in one run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…
  • 10. > CUSTOM IZE
  • 11. Economize your budget by printing only what you need… even if it’s only a small quantity. ECONOM IZE
  • 12.
    • Digital Printing is a Powerful Tool for One-to-One Marketing
    • Relationship marketing
    • Higher response rates
    • Print less, benefit more
    ECONOM IZE
  • 13. > ECONOM IZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities … on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
  • 14. > ECONOM IZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format
  • 15. > ECONOM IZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
  • 16. > ECONOM IZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.
  • 17. VISUAL IZE Visualize printed pieces that show each of your customers just how important they are
  • 18. > VISUAL IZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE
  • 19. > VISUAL IZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock
  • 20. Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest in Variable Data printing technology. FAMILIAR IZE
  • 21. VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA. Cathy Harris 303-339-7022 www.allegra–frontrange.com