Y O U R C O M M U N I C A T I O N S W I T H P E R S O N A L I Z E D P R I N T I N G REVOLUTION IZE
Allegra Print and Imaging can now make each printed piece as colorful and unique as the person you’re sending it to. PERSONAL IZE
> PERSONAL IZE With today’s smart marketing, you can strategically allocate your marketing budgets to reach your best (or most profitable) customers. Variable-content digital printing makes it more cost-effective to deliver a targeted message to specific individuals rather than using a conventional “shotgun” approach to direct marketing.
> PERSONAL IZE Photo Logo Text Signature Customer Data What is variable content?
> PERSONAL IZE And personalization really does work. You can print direct mail campaigns, coupon programs, posters, invitations, labels and more to a unique individual or groups of people from the salutation clear through the customized offer.
> PERSONAL IZE Improved Response Rates with Digital Printing (compared with a static, black-and-white mailing with a response of 0.46%) Source: White Paper: “Direct Mail Responses Based on Color, Personalization, Database and Other Factors” by David Broudy and Frank Romano, published by the Digital Printing Council of Printing Industries of America, Inc.
CUSTOM IZE Customize colors, text, and images within your document to produce different versions for different industries, demographics, or geographic zones.
> CUSTOM IZE When you print your document using Variable Data Printing, you can: • Change images • Change colors • Change text
> CUSTOM IZE For example, in one run of 5,000 quantity, you can… - print 225 using this image and text We serve the growing needs of Health Care… - print 1,675 using this image and text We serve the growing needs of Manufacturing… - and print 3,100 using this image and text We serve the growing needs of the Financial Industry…
Digital Printing is a Powerful Tool for One-to-One Marketing
Higher response rates
Print less, benefit more
> ECONOM IZE • Eliminate the need to print and store large quantities • Reduce waste of unused, outdated materials • Print small or large quantities … on demand • Over 25% of printed materials will be wasted due to obsolescence. Print only what you need. We save your file and print more when you need it.
> ECONOM IZE • Improved response rates • No need to trash costly, out-of-date marketing or sales pieces • Inventory savings • Shorter printing timelines • Digital transmission of files • Reduced mail-handling costs • Work remains in digital format
> ECONOM IZE The power of variable data You do the math: Without variable data $0.50 x 5,000 = $2,500 5,000 x 2% = 100 $2,500 / 100 = $25/customer With variable data $1.00 x 5,000 = $5,000 5,000 x 8% = 400 $5,000 / 400 = $12.50/customer
> ECONOM IZE VDP allows you to address mail-marketing material during the press-run. Eliminates cost/time requirements with additional labeling/addressing operations.
VISUAL IZE Visualize printed pieces that show each of your customers just how important they are
> VISUAL IZE Connect with your customers through: DIRECT MAIL NEWSLETTERS BROCHURES INVITATIONS SEMINAR LITERATURE FOLLOW-UP MAILERS RELATIONSHIP MANAGEMENT WEB SITE FULFILLMENT LABELS POINT-OF-SALE
> VISUAL IZE Variable Data Printing can also be done on materials other than paper: Clear acetate Static cling material Poly plastics Self-adhesive stock
Get to know the capabilities of Digital Printing and simplify even the most complex marketing strategies with the latest in Variable Data printing technology. FAMILIAR IZE
VARIABLE DATA PRINTING. NOW AVAILABLE AT ALLEGRA. Cathy Harris 303-339-7022 www.allegra–frontrange.com