Arena SEO TrainingFrom receiving a brief to campaign delivery
SEO TrainingArena Media are a media buying agencyBillings of £120m+ make us a top 20 UK agency150 headcount in the UK65 offices globally and part of the Havas Media GroupRecent business wins include LG and BetfairQuick facts about Arena Media5
About the Arena SEO teamSEO TrainingNick Wilsdon – Head of SEO & Content MarketingIan Bowden – SEO Director Giulia Ferrari– Content Marketing ManagerTeam of 8 Team of 11
The general objective of SEOSEO TrainingCompanies invest in SEO to boost their visibility in organic searchresults to get more customers to their website
Our approach to SEOSEO TrainingSEOSocialPRLinksRankingsEngagementParticipationSocialcitationsCoverageBuzzC o nt e nt
SEO TrainingLearn why Arena is an awesome place to workA better understanding of what a SEO team actually doesDecide better whether SEO is the right career for youTips on how you can make yourself a better candidateGive you the opportunity to ask a SEO professional questionsThings I’d like to get out of the webinar5
BriefBusiness challenge:We want to sell 10,000 incremental products in 2013Insight:Historically we have not invested in SEO and there is the opportunity to drivemore volume from organic search resultsBudget:We have £500k available to invest in search marketingResponse:Please provide a breakdown of search marketing activity across both paid andnatural search with forecasted output for each channel.SEO Training
Stage 6: Measure campaign performanceSEO Training
Five you things can action to become a better applicant1. Keyword research;• Use Google’s Keyword Tool & Google Trends (it’s free!)2. Site optimisation• Start a blog (get into affiliate marketing)• Read Google’s SEO guide http://bit.ly/11K3ipI• Learn how to use IIS Toolkit (it’s free!)3. Content• Understand what content is popular• Watch this video from our head of SEO www.youtube.com/watch?v=8W60M5MLBPs4. Outreach• Use social networks to engage with new people• Join Klout or similar service and identify influencers in different fields5. Measure• Have a good understanding of Google Analytics (it’s free!)• This is a really good resource to read www.google.co.uk/analytics/iq.htmlSEO Training
SEO TrainingEmail firstname.lastname@example.orgRequest the job specifications
Time for Q&ASEO TrainingSEO Director - Arena MediaT – 02071 826400E – email@example.comW – http://bowdeni.comhttp://firstname.lastname@example.org/in/ianbowden
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