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  • 1. Arena SEO TrainingFrom receiving a brief to campaign delivery
  • 2. SEO TrainingArena Media are a media buying agencyBillings of £120m+ make us a top 20 UK agency150 headcount in the UK65 offices globally and part of the Havas Media GroupRecent business wins include LG and BetfairQuick facts about Arena Media5
  • 3. Our client rosterSEO Training
  • 4. About the Arena SEO teamSEO TrainingNick Wilsdon – Head of SEO & Content MarketingIan Bowden – SEO Director Giulia Ferrari– Content Marketing ManagerTeam of 8 Team of 11
  • 5. The general objective of SEOSEO TrainingCompanies invest in SEO to boost their visibility in organic searchresults to get more customers to their website
  • 6. Our approach to SEOSEO TrainingSEOSocialPRLinksRankingsEngagementParticipationSocialcitationsCoverageBuzzC o nt e nt
  • 7. SEO TrainingLearn why Arena is an awesome place to workA better understanding of what a SEO team actually doesDecide better whether SEO is the right career for youTips on how you can make yourself a better candidateGive you the opportunity to ask a SEO professional questionsThings I’d like to get out of the webinar5
  • 8. BriefBusiness challenge:We want to sell 10,000 incremental products in 2013Insight:Historically we have not invested in SEO and there is the opportunity to drivemore volume from organic search resultsBudget:We have £500k available to invest in search marketingResponse:Please provide a breakdown of search marketing activity across both paid andnatural search with forecasted output for each channel.SEO Training
  • 9. Stage 1: Challenge the briefSEO Training
  • 10. Stage 2: Conduct keyword researchSEO TrainingKeyword research allows Arena to identify what people type intoGoogle and therefore what terms visibility needs to be improved on
  • 11. SEO Training0102030405060708090100Credit Cards search demand Payday Loans search demandKeyword Research Example
  • 12. 3: Complete a site optimisation auditSEO TrainingOn page optimisation is the more technical aspect of SEO andmakes websites accessible to search engines
  • 13. SEO TrainingMicrosoft IIS toolkit Screaming FrogExample Tools
  • 14. Stage 4: Plan and create contentSEO TrainingCreating content for clients gives other websites a compelling reasonto link to their website
  • 15. SEO TrainingContent Example
  • 16. SEO TrainingContent Example
  • 17. Stage 5: Outreach the contentSEO TrainingCreating content for clients gives other websites a compelling reasonto link to their website
  • 18. SEO TrainingOutreach Example
  • 19. SEO TrainingOutreach Example
  • 20. Stage 6: Measure campaign performanceSEO Training
  • 21. Five you things can action to become a better applicant1. Keyword research;• Use Google’s Keyword Tool & Google Trends (it’s free!)2. Site optimisation• Start a blog (get into affiliate marketing)• Read Google’s SEO guide• Learn how to use IIS Toolkit (it’s free!)3. Content• Understand what content is popular• Watch this video from our head of SEO Outreach• Use social networks to engage with new people• Join Klout or similar service and identify influencers in different fields5. Measure• Have a good understanding of Google Analytics (it’s free!)• This is a really good resource to read Training
  • 22. SEO TrainingEmail liz.moore@arenamedia.comRequest the job specifications
  • 23. Time for Q&ASEO TrainingSEO Director - Arena MediaT – 02071 826400E – – http://bowdeni.com