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Inbound vs. Outbound Marketing
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Modern Marketing Partners, a Naperville based B2B Marketing Agency, has compiled the definitive infographic for inbound and outbound marketing principles. …

Modern Marketing Partners, a Naperville based B2B Marketing Agency, has compiled the definitive infographic for inbound and outbound marketing principles.

No question, the marketing mix has has significantly changed, shifted, and evolved from traditional marketing to Internet-centric approaches. But are marketers eliminating advertising, PR, trade shows, email and replacing with inbound marketing? Not even close. Sure small companies that never did marketing might only implement Inbound marketing, but most brands active in marketing employ a full complement of marketing elements and approaches.

Here in the unbiased, objective halls of the Modern Marketing University (MMU), we put forth a new theory of effective, best-practice marketing. A marketing mix that is multi-disciplined with a consistent brand identity and message. Outbound Marketing integrating seamlessly with Inbound Marketing, and more measurable than ever before.

We call it Integrated Inbound™ Marketing, and we illustrate the components and inter-relationships via the Inbound/Outbound Marketing™ Process Infographic, below.

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  • 1. THE INBOUND/OUTBOUND MARKETING PROCESS Starts with Research Analysis Planning Strategy Branding OUTBOUND MARKETING proceed to PR Advertising Trade Shows /Events Sales Support Direct Advertising > print > broadcast > online > paid search PR > new releases > distribution > articles > media relations Events > trade shows > webcasts > training > networking > entertainment Direct > email > mail > lists > database/crm/automation Sales Support > brochures > training > lead management > channel > promotion INBOUND MARKETING SEO Content Blogging Social Media SEO > meta > landing pages > linkbuilding > mobile Content > case studies > whitepapers > surveys > curated > ebooks Blogging > content schedule > optimization > bookmark/share > offers Social Media > facebook > youtube >linkedin > twitter > google+ > pinterest pssst Inbound Marketing continues to gain huge popularity, but most of the information on the subject focuses only on Inbound Marketing, and neglects to identify how Inbound can work seamlessly with Outbound or Traditional marketing to achieve even greater results! We call this Integrated Inbound Marketing, and share this infographic that illustrates the inter-relationships of many elements in the marketing mix. Please share and enjoy. lead generation funnel LEAD GENERATION Offers OFFERS Registration Pages PROMOTION CRM/ Automation OUTBOUND MARKETING ANALYTICS ModernMarketingPartners.com 2012 © All Rights Reserved. Modern Marketing Partners, Inc. METRICS DASHBOARDS ACTIVITY CALENDAR Learn More now. Call 630. 868.5060