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Channel Partner Marketing Best Practices

by on Jan 31, 2013

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In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. ...

In the not so distant past, marketing of software systems, hardware or IT services by channel partners or value-added resellers (VARs), was secondary in importance to sales and business development. Today, changing marketing dynamics have forced channel partners, vendors, and publishers to reconsider and elevate marketing to mission critical status. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Channel-Partner-Marketing-Best-Practices.cfm

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