Translating your Online Presence into Global Sales

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Slides from my presentation at ECommerce South West which took place on 18th July 2013. Covers website translation and localization in ecommerce. The presentation was delivered to encourage those involved in ecommerce to look abroad for further opportunities.

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Translating your Online Presence into Global Sales

  1. 1. Translating your Online Presence into Global Sales Neil Payne
  2. 2. Why look abroad? Why look abroad?
  3. 3. 6 Good Reasons • It’s a big world • Slow domestic growth • Government is backing export • Internet penetration increasing • Ecommerce is the new high street • Demand for British
  4. 4. It’s a big world
  5. 5. Slow domestic growth vs emerging economies
  6. 6. Export getting Government help
  7. 7. June 2012 (Internet World Stats) 566.4% growth compared to 2000
  8. 8. Ecommerce is the new High St
  9. 9. We are still cool
  10. 10. Translating your Online Presence • Research and target specific markets • Online and offline? • Website translation & localisation • Mobile? • SEO - keywords and search engines • Online (content) marketing & PR • Socialise? • In-house or partners?
  11. 11. How will you cope with orders? • Time differences • Language barriers • Cultural differences • Automated ordering systems • Deliveries/returns • Tax and legal implications
  12. 12. https://developers.google.com/ international/ Free Tools
  13. 13. Free Global SEO Guide http://tinyurl.com/qg5mxay
  14. 14. @_kwintessential

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