Bara blogging presentation

Blogging for Real Estate
Neil Kearney
Kearney Realty Co. / Metro Brokers

Static Website vs. Blog
Static
Cyber billboard
Not sticky
No reason to come back
At the mercy of a developer
Lock and leave or post and cross your fingers
Blog
Easy to update
Attract repeat visitors
Be a “go to” resource
Good Google juice!
You’ve Got Options

Blogger.com
Typepad.com
Weebly.com
Wordpress.com
Squarespace.com
Pro’s: Fast setup, ease of use.
Con’s: sub-domain www.coolsite.blogspot.com (don’t own domain, poor Google linking), fewer appearance options.
Which Blog Service?

WordPress.orgBenefits
Ability to upload themes
Ability to upload plugins
Great community
Complete control to change code if you’re technically minded
You own the domain and email
WordPress.orgCons
You need a good web host, which generally costs $7-12 a month, or thousands of dollars per month for a high traffic site
Requires more technical knowledge to set up and run
You’re responsible for stopping spam
You have to handle backups
You must upgrade the software manually when a new version comes out
If you get a huge spike in traffic (like Digg or Slashdot) your site will probably go down unless you have a robust hosting setup
I use Wordpress.orgSame as Wordpress.com but

It’s easy to start a blog. It’s not easy to keep up a blog.
The key to a successful blog is to provide consistent content.
The key to consistent content is to have an clear idea of what you want to convey.
Examples:
www.ThePoineerWoman.com
www.lovelylisting.com
www.HuffingtonPost.com
www.perezhilton.com
Theme – What’s The Goal

Neighborhood news and statistics.
Give good school information. The more detailed the better.
Concentrate on a certain style of home and blog about listings and design. Both locally and nationally.
Be the expert in a certain price range or area.
Theme Ideas

You never know what might attract that “one” customer.
Real estate is a personal and emotional business – it’s tough to connect on that level online. A blog gives you a chance to tell what you know and show the type of person you are.
Going off topic is not a bad thing. It adds texture to the site as long as it isn’t distracting or in bad taste.
The Long Tail

What is the goal of the site?
For me my site is an extension of my service. I am looking to provide service and information not to capture cold leads.
Lead Capture

Stuff that comes up during your business.
Questions that you answer for clients.
Statistics or areas that you are curious about.
Real estate process questions.
Contract questions…
Outside sources:
www.Houselogic.com
www.activerain.com
www.realtor.org
Content Ideas

Good SEO
Applicable keywords
Local focus
Consistency
Share and Distribute
One post can be shared via:
Email
Social Media
Real Estate websites (Active Rain, Trulia etc.)
I compile and send out via Constant Contact once per month.
Getting It Noticed

Bara blogging presentation

by Neil Kearney on Sep 20, 2011

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Bara blogging presentation — Presentation Transcript