Your SlideShare is downloading. ×
0
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4

1,463

Published on

In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever …

In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever growing presence and importance in sports, and what makes for success in the social media sports spectrum.

Published in: Sports, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,463
On Slideshare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Reporter for Mashable Sam Laird, who covers a lot of stories in sports in social media, was a fantastic guest on episode 4 of the DSMSports Podcast. What follows are some snippets from the interview. Hear the full episode on DSMSports.net or download it on from iTunes Store podcasts Enjoy... @njh287 DSMSports.net
  • 2. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “As cool as it is to post something [on social media] and have it get millions of likes and go viral, eventually you have to go to your bosses and show them it is (affecting) the bottom line...” @njh287 DSMSports.net
  • 3. Best Of...Sam Laird on the Digital and Social Media Sports Podcast On an early memory of a social media and sports revelatory moment: “Ndamakong Suh apologized for some dirty hit on Facebook and it was [novel]...now you just kind of expect digital and social to play this huge role in sports.” @njh287 DSMSports.net
  • 4. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “Teams are always looking for more and more ways to engage with fans and build loyalty...as more and more people flock to these [emerging social media] services, (you have to be there).” @njh287 DSMSports.net
  • 5. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “[Teams] and brands don't really have a choice anymore. It's just amazing you can converse with fans in ways that were never ever possible.” @njh287 DSMSports.net
  • 6. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “Sports is uniquely positioned to connect with people online because sports incites so much passion and obsession with people and they're always hungry for content...the appetite is infinite.” @njh287 DSMSports.net
  • 7. Best Of...Sam Laird on the Digital and Social Media Sports Podcast This episode's helpful tool: Komfo Analytics Visit freeanalytics.komfo.com and get free advanced data and insights about Facebook Pages you own, including click-throughs, page penetration rate, total viral reach, and more. @njh287 DSMSports.net
  • 8. Best Of...Sam Laird on the Digital and Social Media Sports Podcast O n ho w he finds co nte nt to share and co ve r: “I just hang out trolling Twitter, trolling websites, seeing what jumps out at me...and I will also see what people I follow are tweeting about...If I see a story is interesting to enough interesting people, it's a good story to cover. It's what in the conversation....” @njh287 DSMSports.net
  • 9. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “A lot of sports stories can have that emotional appeal that goes beyond sports...” @njh287 DSMSports.net
  • 10. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “Teams and front offices are becoming more comfortable with [social media]...it's become less of a news bulletin and more of a conversation.” @njh287 DSMSports.net
  • 11. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “I think things [in social media] are more crystallized than they were a year or so ago. Facebook and Twitter are well-established among teams, Instagram is now a big deal, teams are figuring out who wants to use Pinterest...” @njh287 DSMSports.net
  • 12. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “If you can just do a really good job and do something creative and really engage fans and make being a fan of this team more cool using social media, I think that is worth more than you can put a financial figure on.” @njh287 DSMSports.net
  • 13. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “If you're amazing on social media and that builds more loyalty among fans and a stronger connection to the team and that makes a fan buy tickets to a few more games or more gear that is probably not going to a show up in a way you can present to your boss, but it pro vide s tang ible value to the te am . ” @njh287 DSMSports.net
  • 14. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “It's hard to prove social media's effect on the bottom line, but I do think if you're doing something to improve the fan experience, you're doing something good for sure.” @njh287 DSMSports.net
  • 15. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “As much as you want to [use social media to] build this general positivity around the team, you definitely also want to find as many concrete uses and measurables from that engagement as you can, and data is a big part of it.” @njh287 DSMSports.net
  • 16. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “Some people that don't spend their day in front of social media, don't realize the value of the content and engagement...some are more open to it than others.” @njh287 DSMSports.net
  • 17. Best Of...Sam Laird on the Digital and Social Media Sports Podcast This episode's shareable stat [per Kristi Dosh, ESPN]: 80% of sports apparel is purchased by women, but only 20% of those purchases are forwomen. @njh287 DSMSports.net
  • 18. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “When everything is already happening on Twitter, it's hard to get people away from that, especially casual fans who aren't looking for the next [new, big] thing.” @njh287 DSMSports.net
  • 19. Best Of...Sam Laird on the Digital and Social Media Sports Podcast “I have to remind myself not everyone is in the same mindset as me looking for the newest sports network or app. A lot of fans aren't interested in what's new or coming down the pipeline.” @njh287 DSMSports.net
  • 20. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Favo rite re ce nt so cialm e dia and spo rts fail: Falcons WR Roddy White calling a Twitter follower of his a 'disrespectful little peasant.' “It was funny to me, but probably not something you want to be saying to your fans.” @njh287 DSMSports.net
  • 21. Best Of...Sam Laird on the Digital and Social Media Sports Podcast So m e o f the big nam e s Sam has talke d to in his ro le at Mashable : Mike Tyson, Floyd Mayweather, Roy Hibbert, The Rock...”Stan Lee was really cool, too. He's like 90, but has more energy than I do.” @njh287 DSMSports.net
  • 22. Best Of...Sam Laird on the Digital and Social Media Sports Podcast O n the ne xt big so cialne two rk fo r spo rts to utilize : Google Plus mainly due to the Hangout feature because that sort of live video hangout session is something no other networks offer. @njh287 DSMSports.net
  • 23. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Sam 's to p te am s in so cialm e dia and spo rts: Giants and Warriors; They're constantly pushing out new content and are creative in how they do it. @njh287 DSMSports.net
  • 24. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Be st athle te using so cialm e dia, acco rding to Sam : Kobe Bryant: Partly because he kind of sat out social media for a while and recently started up at the Olympics last summer with some diary-like Facebook posts and then joined Twitter after that. He's really good at being raw and candid without revealing too much or being inappropriate and being very honest with how he feels about things. @njh287 DSMSports.net
  • 25. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Spo nso rship activity that sto o d o ut in so cialm e dia and spo rts: NCAA Basketball Tournament / Twitter March Madness highlights in real-time for fans. “It's a really easy way to deliver more value within Twitter and it's easy to integrate sponsorship.” @njh287 DSMSports.net
  • 26. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Favo rite so cialm e dia and spo rts hash tag tale : The San Francisco Giants' #RallyEnchilada hash tag, which developed organically when fans on Twitter learned streaking pitcher Ryan Vogelsong was being fueled by a meal of enchiladas prior to his starts. @njh287 DSMSports.net
  • 27. Best Of...Sam Laird on the Digital and Social Media Sports Podcast So cialMe dia All-Star to fo llo w: Bill Voth, ex-sports anchor, now does social media with company Spiracle Media, posts a lot of insights on social media, sports, technology Follow him@billvoth @njh287 DSMSports.net
  • 28. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Whe re to find Sam Laird o nline : Read his work on Mashable.com Follow on Twitter @mashable, @samcmlaird @njh287 DSMSports.net
  • 29. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Whe re to find Sam Laird o nline : Read his work on Mashable.com Follow on Twitter @mashable, @samcmlaird @njh287 DSMSports.net
  • 30. Best Of...Sam Laird on the Digital and Social Media Sports Podcast Thanks so much to SamLaird forjoining the Digital & Social Media Sports podcast! For more info on the podcast, check out DSMSports.net and follow me @njh287 @njh287 DSMSports.net
  • 31. Best Of...Sam Laird on the Digital and Social Media Sports Podcast @njh287 DSMSports.net

×