Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
What follows are some in...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“Social media can be an ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Having a hugely engaged ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“In San Francisco, we KN...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Early steps taken includ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Having conversations in ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“Our social media is sim...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“We want to be able to p...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“Everything we do is soc...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Part of social media is ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“There are so many decis...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Because fans are so enga...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
All of the insights we g...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Each team, each market i...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
The @Cafe is a spot wher...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
“The number one goal of ...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
On goal for the future:
...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
We're always thinking of...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Bryan's advice for those...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Video has such potential...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
On some confusing him wi...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Bryan's recommended Twit...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Thanks to Bryan for join...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Thanks to Bryan for join...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
Thanks to Bryan for join...
Digital and Social Media Sports Podcast,
Episode 1 with Bryan Srabian of the San Francisco Giants
For more info on the pod...
Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian
Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian
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Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian

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In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."

Published in: Sports, Business, Technology
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Digital and Social Media Sports Podcast, episode 1 with Bryan Srabian

  1. 1. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants What follows are some insights, snippets, and quotes from episode 1 of the Digital and Social Media Sports Podcast... Listen to the full episode on DSMSports.Net or check out the podcast on iTunes! @njh287 DSMSports.Net
  2. 2. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “Social media can be an ear and voice for the brand and communicate fan sentiment across all departments.” @njh287 DSMSports.Net
  3. 3. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Having a hugely engaged fan base helped spur further growth when the team won. The growing, engaged audience fueled more growth. @njh287 DSMSports.Net
  4. 4. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “In San Francisco, we KNEW our fans involved in social media and we knew we need to be involved; just needed to figure out how.” @njh287 DSMSports.Net
  5. 5. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Early steps taken included: - create a strategy for listening to, and connecting with fans - tactics like behind-the-scene photos, answering questions, having fun - being an early brand in to really engage fans was different and led to more growth @njh287 DSMSports.Net
  6. 6. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Having conversations in real-time allowed for a new kind of connection with the fan base; other departments gradually saw how social media could help them achieve their goals @njh287 DSMSports.Net
  7. 7. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “Our social media is simply a channel and tools that reflect the team's message points. It is part of marketing – TV, radio, and social media. Everything has to be in sync with the brand.” @njh287 DSMSports.Net
  8. 8. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “We want to be able to provide information to fans and to be able to listen to our fans and understand what fans think of the team, players, promotions, ticket pricing....We're able to use social media for market research.” @njh287 DSMSports.Net
  9. 9. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “Everything we do is social media is a credit to our fans. We follow their lead.” @njh287 DSMSports.Net
  10. 10. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Part of social media is communicating general fan sentiment on important topics for the rest of the organization. Also, directly replying to fans is important. @njh287 DSMSports.Net
  11. 11. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “There are so many decisions and pivotal moments in the game, that it is so fascinating to see the real-time reactions of fans. The fan engagement and the social chatter is becoming a part of our pastime.” @njh287 DSMSports.Net
  12. 12. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Because fans are so engaged, sponsors are interested in getting involved in social media. @njh287 DSMSports.Net
  13. 13. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants All of the insights we get by connecting from fans about promotions, ticket pricing, and more are part of social media ROI, along with the direct revenue channels. @njh287 DSMSports.Net
  14. 14. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Each team, each market is different in how they approach social media. One can say, do we measure all the marketing assets individually? It's not black and white. @njh287 DSMSports.Net
  15. 15. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants The @Cafe is a spot where you can see your tweets, your pictures, what's going on around the ballpark, and all the chatter outside. Selling the idea to management wasn't difficult. This was a trend continuing to grow and they wanted to be in front of it. @njh287 DSMSports.Net
  16. 16. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants “The number one goal of the Cafe was to enhance the fan experience at the ballpark. A lot of it is observing and talking to fans. We take pride that every night AT&T is sold-out and our fans are so passionate and bring excitement all around the park. We're capturing all of that in the Cafe.” @njh287 DSMSports.Net
  17. 17. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants On goal for the future: We receive a huge number of check-ins and we want to continue to grow that. More MLB At-Bat App customizations at our ballpark. We also plan to look more at Facebook, Vine, and Instagram video and exploring more opportunities with more sponsors and vendors. You have to focus on a few things and optimize. @njh287 DSMSports.Net
  18. 18. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants We're always thinking of new ways to utilize our social media, whether a component of ROI or the latest trend. It's about where are the fans, what do the fans want, and how can we provide it? @njh287 DSMSports.Net
  19. 19. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Bryan's advice for those seeking a career in sports: Learn how to understand data, use Photoshop, understand the marketplace. Learn to create real solutions for problems we have and issues in the industry. We're looking for really bright, smart, clever, skilled people. @njh287 DSMSports.Net
  20. 20. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Video has such potential in the sports space. @njh287 DSMSports.Net
  21. 21. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants On some confusing him with Giants GM Brian Sabean: “Fans didn't know the same guy doing the club's social media was also making trades...” @njh287 DSMSports.Net
  22. 22. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Bryan's recommended Twitter follow: Internet writer (Mashable, NY Times, others) Sam Laird, FOLLOW HIM @samcmlaird @njh287 DSMSports.Net
  23. 23. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Thanks to Bryan for joining the Digital and Social Media Sports Podcast! FOLLOW BRYAN on Twitter @srabe @njh287 DSMSports.Net
  24. 24. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Thanks to Bryan for joining the Digital and Social Media Sports Podcast! FOLLOW BRYAN on Twitter @srabe @njh287 DSMSports.Net
  25. 25. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants Thanks to Bryan for joining the Digital and Social Media Sports Podcast! FOLLOW BRYAN on Twitter @srabe @njh287 DSMSports.Net
  26. 26. Digital and Social Media Sports Podcast, Episode 1 with Bryan Srabian of the San Francisco Giants For more info on the podcast and to see additional content, check out DSMSports.Net Follow the host, Neil Horowitz, on Twitter @njh287 @njh287 DSMSports.Net
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