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A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)
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A #Sportsbiz Trip Around Chase Field (home of the Arizona Diamondbacks)

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In July 2014, I checked out an Arizona Diamondbacks game at Chase Field and took some photos and made some observations along the way. …

In July 2014, I checked out an Arizona Diamondbacks game at Chase Field and took some photos and made some observations along the way.

What follows is a look all around Chase Field, where the Dbacks drew a nice crowd on a weeknight in the middle of summer.

For more sports biz content, visit www.dsmsports.net and follow me on Twitter @njh287

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  • 1. Arizona Diamondbacks's Chase Field In July 2014, I checked out an Arizona Diamondbacks game at Chase Field and took some photos and made some observations along the way. What follows is a look all around Chase Field, where the Dbacks drew a nice crowd on a weeknight in the middle of summer. For more sports biz content, visit www.dsmsports.net and follow me on Twitter @njh287
  • 2. Arizona Diamondbacks's Chase Field Chase Field is right next to US Airways Center, home of the Phoenix Suns (NBA) and Phoenix Mercury (WNBA) The arena also attracts a lot of entertainment shows and I'm sure loves Dbacks fans walking by frequently!
  • 3. Arizona Diamondbacks's Chase Field A view of the side facade of Chase Field, complete with some sponsorship signage The note on the screen reads “Now We Are Social,” but has no other text
  • 4. Arizona Diamondbacks's Chase Field As is often the case, the roof was closed because Arizona is, well, hot in the summer They proudly announce (but do not display) the external vs. internal temperature, reminding fans how comfortable it is inside the park (sponsor display potential?)
  • 5. Arizona Diamondbacks's Chase Field Strong signage for Pepsi (national brand) alongside Fry's Food Stores (Arizona chain, operated by Kroger) Interior, while closed, does not have the feel of a “dome” (I like this!)
  • 6. Arizona Diamondbacks's Chase Field Some good sight lines and a nicely filled in lower bowl for a weeknight game While the game is played under stadium lights, a good amount of natural sunlight comes in through the closed roof (even enough for day games sans lights)
  • 7. Arizona Diamondbacks's Chase Field Gotta love the @Dbacks Twitter callout Big presence for the “Coors Light Strike Zone;” provides game info w/ sponsorship. Good Great partnership: Leslie's Pool Supplies signage near Chase Field's infamous outfield pool
  • 8. Arizona Diamondbacks's Chase Field Typical usage of the outfield wall for sponsors with a nice variety of brands: - Pepsi (drink), - Geico (insurance), - Experian (credit score), - University of Phoenix (college), - MLB's #Salute social campaign
  • 9. Arizona Diamondbacks's Chase Field A view of right- center field where one can see a plain out- of-town scoreboard and retired #'s Also note some signs covering sunlight, some space left open
  • 10. Arizona Diamondbacks's Chase Field Down the right field line and a solid call-out for StubHub, MLB's ticket resale partner Note sign above foul pole alerts fans to text a number to report unruly fans (not social media or app and no seat upgrade call-out instead)
  • 11. Arizona Diamondbacks's Chase Field Play Ball!
  • 12. Arizona Diamondbacks's Chase Field A clear look at the Chase Field main scoreboard as it looks during an at-bat Sponsor logo alongside the scoreline at the bottom, but other than that, mostly plain text and info-heavy content
  • 13. Arizona Diamondbacks's Chase Field Some good fan interaction between innings includes guessing player responses (like the player video involvement) And Instagram photos shared by fans are displayed on the tight (no sponsor affixed)
  • 14. Arizona Diamondbacks's Chase Field Another one of the between-innings promotions was the “Pepsi T-Shirt Toss” - Teams often end up with tons of extra tees in the office and this is a fan-friendly way to give them out and include a sponsor
  • 15. Arizona Diamondbacks's Chase Field The Chase Field concourse has a handful of TV monitors (seen on left) and digital overhangs that intersperse relevant info (shown here) with ads and marketing messages
  • 16. Arizona Diamondbacks's Chase Field Chase Field had an extensive mix of food offerings, some affiliated with restaurants/brands and others, like this Bowls & Wraps stand, just selling generic food
  • 17. Arizona Diamondbacks's Chase Field There is an extensive team store at the ballpark, but also kiosks, proudly sporting MLB's official partner brand for merchandise: MLB Authentic Collection Buy gear with names at your own risk! (trades)
  • 18. Arizona Diamondbacks's Chase Field While US Airways Arena next door (and Jobing.com Arena, where the NHL's Coyotes play) serve Papa John's Pizza, the Dbacks go with a small Arizona chain, Streets of New York pizza
  • 19. Arizona Diamondbacks's Chase Field TCBY – frozen yogurt in the middle of summer in Arizona? Too easy. A lot of these yogurt stands around (no sign of a signature, souvenir mini helmet sundae, though!)
  • 20. Arizona Diamondbacks's Chase Field Promotional signs like these can be seen all around the concourse, featuring a sponsored 4-game plan Social media call-outs at bottom left and CTA's bottom center with website and phone number Notable absence of visit ticket kiosk/table or box office on-site
  • 21. Arizona Diamondbacks's Chase Field Another one of Chase Field's non- branded food stands, this one the “Hungry Hill Sangwich,” selling grilled sausages
  • 22. Arizona Diamondbacks's Chase Field The Randy Johnson bleacher creature definitely gets fans' attention to this Stay Connected visual - Includes Facebook, Twitter, Instagram, Google Plus, Text Club, Email Insider Missing: Snapchat, At-Bat App?
  • 23. Arizona Diamondbacks's Chase Field As noted previously, a mix of branded and non-branded offerings at Chase Field, including Fatburger (national chain) Nice touch with the Dbacks Double burger (offered at local Fatburgers, too?)
  • 24. Arizona Diamondbacks's Chase Field Large call-out to order food using At The Ballpark on one's smartphone + text option to learn more Would a 1st time use incentive spur adoption? Should it explicitly say how to download the App for the uninformed?
  • 25. Arizona Diamondbacks's Chase Field The $4 beer stands keep a consistent crowd much of the night. Good deal.
  • 26. Arizona Diamondbacks's Chase Field A chain of restaurants in Arizona (and Las Vegas), there are a few Macayo's locations in Chase Field serving up Mexican food
  • 27. Arizona Diamondbacks's Chase Field Besides the obvious Chase ATM (inside Chase Field), see a branded sweepstakes with Wyndham Hotels giving away Dbacks swag and collecting fan data. Good to see on-site co- branded sweepstakes.
  • 28. Arizona Diamondbacks's Chase Field Several of these hand sanitizers are located throughout the concourse. A valuable partnership and/or official sanitizer deal will exist in the future?
  • 29. Arizona Diamondbacks's Chase Field What better place than Cold Stone Creamery to cool you down from a hot Arizona day? Interesting both Cold Stone and TCBY co-exist at Chase Field, serving frozen treats
  • 30. Arizona Diamondbacks's Chase Field Many teams just have a concourse table, but Dbacks have an expansive and dedicated Season Ticket Headquarters Eye-catching, stands out in the concourse, informational computer kiosks (collecting data, too)
  • 31. Arizona Diamondbacks's Chase Field Interesting that, despite the presence of other brands at Chase Field, the coffee/tea stands remain non- branded
  • 32. Arizona Diamondbacks's Chase Field Venues all around the country now offer items catering to those with gluten free diets and Chase Field is no exception Wonder if MLB At The Ballpark app can help one locate all gluten free options at the park?
  • 33. Arizona Diamondbacks's Chase Field Nice Pepsi “Grab-N- Go! area to get a quick drink or small snack. Definitely distinct from a “normal” concession stand and great presence for partner Pepsi and their Frito- Lay brand snack products + convenient quick stop for fans
  • 34. Arizona Diamondbacks's Chase Field Gotta love the fitness partner getting prime real estate next to the burger stand! A notably unbranded burger stand (only a few are Fatburger, it appears)
  • 35. Arizona Diamondbacks's Chase Field Nice view of the ballpark from right-center field. Again, great crowd for a weeknight game for the Dbacks!
  • 36. Arizona Diamondbacks's Chase Field Just about every pro sports team is active with youth sports in their community, but it is just as important to get the word out about it and promote/disseminate what the team is doing to get full value and recognition from it!
  • 37. Arizona Diamondbacks's Chase Field One can stand here, see the game, eat their food, and charge their mobile device at this clever, branded charging station, which also does well to promote MLB's apps and other digital offerings. Features like this will be the norm in every venue before long
  • 38. Arizona Diamondbacks's Chase Field Screens like this above the concourse switch between showing section seating information and ads from sponsors
  • 39. Arizona Diamondbacks's Chase Field Pretty cool and unique health check area, complete with a relevant sponsor, where one can get a partial and quick health assessment and sign in with the partner (and learn more)
  • 40. Arizona Diamondbacks's Chase Field A nice set of premium seats located in center field, complete with monitors/computers that show, among other things, replays on-demand
  • 41. Arizona Diamondbacks's Chase Field Very cool – there is a full-size gym located at Chase Field, which operates during games and normal gym hours. Neat activation as long as the gym is easily accessible during the week, too. Great partnership!
  • 42. Arizona Diamondbacks's Chase Field The Season Ticket Holder Wall at Chase Field, which was apparently first constructed on the Dbacks 10th anniversary, in 2008, and contains the names of season ticket holders on the wall. Nice!
  • 43. Arizona Diamondbacks's Chase Field In a sport and league with a lot of Hispanic players and fans, Major League Baseball; and in a metropolis with a lot of Hispanic fans, Phoenix; great to see the Dbacks include a Spanish version of a letter from club president Derrick Hall in their free game day program
  • 44. Arizona Diamondbacks's Chase Field Of course, I'd love it even more if the ad beneath it were also in Spanish! The metrics say it matters
  • 45. Arizona Diamondbacks's Chase Field This part of the game program caught my eye (the bleacher creature, of course) with the Snapchat call-out (sans explanation of what Snapchat is) and an apparent hash tag- based contest (?) with Chase. Can't imagine it garners too many entries
  • 46. Arizona Diamondbacks's Chase Field Thus concludes my tour of Chase Field and commentary presentation. I hope you enjoyed getting a glimpse around this beautiful ballpark that is home to the Arizona Diamondbacks. For more sports biz content, visit www.dsmsports.net and follow me on Twitter @njh287

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