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Twitter for business
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Twitter for business

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Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School....

Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School.

Disclaimer:

The slidedeck is ridiculously low-fi. I'm stupidly busy. And the slides are really more my notes than proper slides (so quotes aren't properly attributed etc, which they were in my talk).

Other than that, I hope they offer some insight, or act as an aide-memoire for those that were there.

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    Twitter for business Twitter for business Presentation Transcript

      • Overview
      Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School. Disclaimer: The slidedeck is ridiculously low-fi. I'm stupidly busy. And the slides are really more my notes than proper slides (so quotes aren't properly attributed etc, which they were in my talk). Other than that, I hope they offer some insight, or act as an aide-memoire for those that were there.
      • Introductions
      • Me
      • You
    • Me
    •  
    • You
      • The basics
        What is it?
      • “ Twitter is a real-time information network that connects you to the latest information about what you find interesting”.
      • “ Twitter is the world, it reflects the world, and it’s different things to different people at different times and we need to embrace that. It does present a messaging and marketing challenge, but that’s what it is”.
      • Local and international, personal and corporate.
      • Why use Twitter?
        1. To communicate with customers 2. To react to customers’ feedback 3. To update customers of the company deals 4. To offer an alternative customer support system 5. To post company news and events
      • But...
        Is Twitter for you? How to decide.
      • The basics
      • How it works - @s & DMs
      • Setting up
      • A good profile
      • Play!
      • Why use Twitter?
        1. To communicate with customers 2. To react to customers’ feedback 3. To update customers of the company deals 4. To offer an alternative customer support system 5. To post company news and events
      • Other reasons?
        “ I get great insight when I ask questions. Let’s face it, I get traffic. And people on Twitter spread my thoughts to new places.”
      • Other reasons?
        It's not just about “free” marketing. You need an audience first, and that audience has a value beyond marketing.
      • Other reasons?
        It forces you to be concise.
      • Other reasons?
        You get the news first.
      • Other reasons?
        Takes as much time as you allow it.
      • ROI
        It's about building a brand. It's about building customer relationships.
      • Hints and tips
        Define your goals
      • Hints and tips
        Don’t broadcast. It’s social media. The Twitter environment is different.
      • Hints and tips
        Cultivate a voice. Tone - how to speak to your followers Personal or business? Informal or formal? Humanise your brand
      • Hints and tips
        Make yourself available.
      • Hints and tips
        Employees and social media. It's just real life magnified.
      • Hints and tips
        Follow the right people (wefollow.com). Use search (including for your own brand). Follow “connectors”.
      • Hints and tips
        Have a sense of humour.
      • Hints and tips
        It’s OK to tweet about yourself or your brand. But be helpful and/or relevant. Give them insight (@Levisguy).
      • Hints and tips
        Demonstrate leadership / expertise.
      • Hints and tips
        Respond to and champion your stakeholders.
      • Hints and tips
        You don’t have to read every tweet. You don’t have to respond to every tweet.
      • Hints and tips
        Don’t overestimate the power of Twitter.
      • Kevin Smith
      • Record release
      • http://twitpic.com/6wd618
      • RULE OF THUMB!
        Imagine you're at a dinner party / networking event.
      • Listen.
      • Engage where appropriate.
      • Don't be “that guy”.
      • Follow me
        @NeilCocker www.about.me/neilcocker
        www.neilcocker.com
        www.dizzyjam.com