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<ul>Overview </ul>Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School. Disclaimer: The slid...
<ul>Introductions </ul><ul><li>Me </li></ul><ul><li>You </li></ul>
Me
 
You
<ul>The basics </ul><ul>What is it? </ul><ul><li>“ Twitter is a real-time information network that connects you to the lat...
“ Twitter is the world, it reflects the world, and it’s different things to different people at different times and we nee...
Local and international, personal and corporate. </li></ul>
<ul>Why use Twitter? </ul><ul>1. To communicate with customers 2. To react to customers’ feedback 3. To update customers o...
<ul>But... </ul><ul>Is Twitter for you? How to decide. </ul>
<ul>The basics </ul><ul><li>How it works - @s & DMs
Setting up
A good profile
Play! </li></ul>
<ul>Why use Twitter? </ul><ul>1. To communicate with customers 2. To react to customers’ feedback 3. To update customers o...
<ul>Other reasons? </ul><ul>“ I get great insight when I ask questions. Let’s face it, I get traffic. And people on Twitte...
<ul>Other reasons? </ul><ul>It's not just about “free” marketing. You need an audience first, and that audience has a valu...
<ul>Other reasons? </ul><ul>It forces you to be concise. </ul>
<ul>Other reasons? </ul><ul>You get the news first. </ul>
<ul>Other reasons? </ul><ul>Takes as much time as you allow it. </ul>
<ul>ROI </ul><ul>It's about building a brand. It's about building customer relationships. </ul>
<ul>Hints and tips </ul><ul>Define your goals </ul>
<ul>Hints and tips </ul><ul>Don’t broadcast.  It’s  social  media.  The Twitter environment is different. </ul>
<ul>Hints and tips </ul><ul>Cultivate a voice. Tone - how to speak to your followers Personal or business? Informal or for...
<ul>Hints and tips </ul><ul>Make yourself available. </ul>
<ul>Hints and tips </ul><ul>Employees and social media. It's just real life magnified. </ul>
<ul>Hints and tips </ul><ul>Follow the right people (wefollow.com).  Use search (including for your own brand). Follow “co...
<ul>Hints and tips </ul><ul>Have a sense of humour. </ul>
<ul>Hints and tips </ul><ul>It’s OK to tweet about yourself or your brand. But be helpful and/or relevant.  Give them insi...
<ul>Hints and tips </ul><ul>Demonstrate leadership / expertise. </ul>
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Twitter for business

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Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School.

Disclaimer:

The slidedeck is ridiculously low-fi. I'm stupidly busy. And the slides are really more my notes than proper slides (so quotes aren't properly attributed etc, which they were in my talk).

Other than that, I hope they offer some insight, or act as an aide-memoire for those that were there.

Published in: Technology, Business
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Transcript of "Twitter for business"

  1. 1. <ul>Overview </ul>Presentation given to Welsh Entrepreneurs LinkedIn group at UWIC Management School. Disclaimer: The slidedeck is ridiculously low-fi. I'm stupidly busy. And the slides are really more my notes than proper slides (so quotes aren't properly attributed etc, which they were in my talk). Other than that, I hope they offer some insight, or act as an aide-memoire for those that were there.
  2. 2. <ul>Introductions </ul><ul><li>Me </li></ul><ul><li>You </li></ul>
  3. 3. Me
  4. 5. You
  5. 6. <ul>The basics </ul><ul>What is it? </ul><ul><li>“ Twitter is a real-time information network that connects you to the latest information about what you find interesting”.
  6. 7. “ Twitter is the world, it reflects the world, and it’s different things to different people at different times and we need to embrace that. It does present a messaging and marketing challenge, but that’s what it is”.
  7. 8. Local and international, personal and corporate. </li></ul>
  8. 9. <ul>Why use Twitter? </ul><ul>1. To communicate with customers 2. To react to customers’ feedback 3. To update customers of the company deals 4. To offer an alternative customer support system 5. To post company news and events </ul>
  9. 10. <ul>But... </ul><ul>Is Twitter for you? How to decide. </ul>
  10. 11. <ul>The basics </ul><ul><li>How it works - @s & DMs
  11. 12. Setting up
  12. 13. A good profile
  13. 14. Play! </li></ul>
  14. 15. <ul>Why use Twitter? </ul><ul>1. To communicate with customers 2. To react to customers’ feedback 3. To update customers of the company deals 4. To offer an alternative customer support system 5. To post company news and events </ul>
  15. 16. <ul>Other reasons? </ul><ul>“ I get great insight when I ask questions. Let’s face it, I get traffic. And people on Twitter spread my thoughts to new places.” </ul>
  16. 17. <ul>Other reasons? </ul><ul>It's not just about “free” marketing. You need an audience first, and that audience has a value beyond marketing. </ul>
  17. 18. <ul>Other reasons? </ul><ul>It forces you to be concise. </ul>
  18. 19. <ul>Other reasons? </ul><ul>You get the news first. </ul>
  19. 20. <ul>Other reasons? </ul><ul>Takes as much time as you allow it. </ul>
  20. 21. <ul>ROI </ul><ul>It's about building a brand. It's about building customer relationships. </ul>
  21. 22. <ul>Hints and tips </ul><ul>Define your goals </ul>
  22. 23. <ul>Hints and tips </ul><ul>Don’t broadcast. It’s social media. The Twitter environment is different. </ul>
  23. 24. <ul>Hints and tips </ul><ul>Cultivate a voice. Tone - how to speak to your followers Personal or business? Informal or formal? Humanise your brand </ul>
  24. 25. <ul>Hints and tips </ul><ul>Make yourself available. </ul>
  25. 26. <ul>Hints and tips </ul><ul>Employees and social media. It's just real life magnified. </ul>
  26. 27. <ul>Hints and tips </ul><ul>Follow the right people (wefollow.com). Use search (including for your own brand). Follow “connectors”. </ul>
  27. 28. <ul>Hints and tips </ul><ul>Have a sense of humour. </ul>
  28. 29. <ul>Hints and tips </ul><ul>It’s OK to tweet about yourself or your brand. But be helpful and/or relevant. Give them insight (@Levisguy). </ul>
  29. 30. <ul>Hints and tips </ul><ul>Demonstrate leadership / expertise. </ul>
  30. 31. <ul>Hints and tips </ul><ul>Respond to and champion your stakeholders. </ul>
  31. 32. <ul>Hints and tips </ul><ul>You don’t have to read every tweet. You don’t have to respond to every tweet. </ul>
  32. 33. <ul>Hints and tips </ul><ul>Don’t overestimate the power of Twitter. </ul><ul><li>Kevin Smith
  33. 34. Record release
  34. 35. http://twitpic.com/6wd618 </li></ul>
  35. 36. <ul>RULE OF THUMB! </ul><ul>Imagine you're at a dinner party / networking event. </ul><ul><li>Listen.
  36. 37. Engage where appropriate.
  37. 38. Don't be “that guy”. </li></ul>
  38. 39. <ul>Follow me </ul><ul>@NeilCocker www.about.me/neilcocker </ul><ul>www.neilcocker.com </ul><ul>www.dizzyjam.com </ul>
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