Kyle Usher - Engaging young people online - #CommEng13

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Kyle Usher, Young Scot

Young Scot’s Digital Development Co-ordinator, Kyle Usher, will be sharing his experience on how to connect with young people online, what they want, how to remain relevant and some of the safety issues involved in doing so.

All the slides from #CommEng13: http://engagingcommunitiesscotland.wordpress.com/2013/10/08/all-the-slides-from-commeng13/

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  • How young people engage with information... Young people spend over 50% longer online than people over the age of 55 They can access on average three digital devices They would miss mobile internet the most if taken away from them (73% of female & 45% male 12-15 year olds) They are more visual with over five million photos uploaded to Instagram every 24 hours 80% prefer to engage with brands through Facebook They engage in the conversation, with over 163 billion Tweets sent since it launched The online “experience” is now... Collaborative Interactive Personalised In real time Visual

Transcript

  • 1. Kyle Usher Digital Development Manager Engaging Young People Online kyleu@youngscot.org @kyle_usher
  • 2. OUR MISSION… Provide young people, aged 11 - 26, with a combination of information, ideas and opportunities to help them get the most OUT of their lives
  • 3. Relevant HOW TO BE RELEVANT… TOOLS FOR RELEVANCE: • TRENDS • MONITORING • COMMUNICATION
  • 4. GOOGLE TRENDS
  • 5. MONITORING: TWEETDECK
  • 6. MONITORING: HOOTSUITE
  • 7. FEEDBACK...
  • 8. FEEDBACK...
  • 9. FEEDBACK: DIGITAL SURVEY
  • 10. BEING RELEVANT… RELEVANT CONTENT RELEVANT PLATFORMS RELEVANT VOICE VISUAL LANGUAGE
  • 11. RELEVANT CONTENT...
  • 12. BEING RELEVANT… RELEVANT CONTENT RELEVANT PLATFORMS RELEVANT VOICE VISUAL LANGUAGE
  • 13. CASE STUDY - EXAM CAMPAIGNS… REVISION CAMPAIGN: SUPPORT BEFORE, DURING AND AFTER EXAMS. RESULTS CAMPAIGN: FOLLOW UP CAMPAIGN AROUND EXAM RESULTS AND NEXT STEPS
  • 14. REALITY CHECK - RESEARCH
  • 15. E-NEWSLETTER & LANDING PAGE
  • 16. REVISION CAMPAIGN: ONLINE CONTENT
  • 17. SOCIAL AND SHARABLE CONTENT
  • 18. SOCIAL AND SHARABLE CONTENT
  • 19. FEEDBACK LOOP...
  • 20. RESULTS CAMPAIGN: PARTNERSHIPS... SDS – MY WOW • HELPLINE • INFORMATION SQA • CERTIFICATES • RESITS YOUNG SCOT • EMOTIONAL SUPPORT… • SOFT SKILLS • SIGNPOSTING
  • 21. RESULTS CAMPAIGN: THE BUILD UP...
  • 22. FACEBOOK
  • 23. RESULTS DAY: TWITTER
  • 24. LESSONS LEARNED… SPEAK UP WHEN YOU NEED TO MAKE IT SIMPLE MAKE IT EASY TO SHARE YOU MIGHT NOT BE THE BEST PERSON TO SAY IT – FIND WHO IS
  • 25. FINAL THOUGHTS… MASSIVE OPPORTUNITY.. BIG CHALLENGE…
  • 26. Kyle Usher Digital Development Manager Engaging Young People Online kyleu@youngscot.org @kyle_usher