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Kyle Usher
Digital Development Manager
Engaging Young People Online
kyleu@youngscot.org
@kyle_usher
OUR MISSION…
Provide young people, aged 11 - 26, with
a combination of
information, ideas and opportunities
to help them g...
Relevant
HOW TO BE RELEVANT…
TOOLS FOR RELEVANCE:
• TRENDS
• MONITORING
• COMMUNICATION
GOOGLE TRENDS
MONITORING: TWEETDECK
MONITORING: HOOTSUITE
FEEDBACK...
FEEDBACK...
FEEDBACK: DIGITAL SURVEY
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
RELEVANT CONTENT...
BEING RELEVANT…
RELEVANT CONTENT
RELEVANT PLATFORMS
RELEVANT VOICE
VISUAL LANGUAGE
CASE STUDY - EXAM CAMPAIGNS…
REVISION CAMPAIGN:
SUPPORT BEFORE, DURING AND
AFTER EXAMS.
RESULTS CAMPAIGN:
FOLLOW UP CAMPAI...
REALITY CHECK - RESEARCH
E-NEWSLETTER & LANDING PAGE
REVISION CAMPAIGN: ONLINE CONTENT
SOCIAL AND SHARABLE CONTENT
SOCIAL AND SHARABLE CONTENT
FEEDBACK LOOP...
RESULTS CAMPAIGN: PARTNERSHIPS...
SDS – MY WOW
• HELPLINE
• INFORMATION
SQA
• CERTIFICATES
• RESITS
YOUNG SCOT
• EMOTIONAL...
RESULTS CAMPAIGN: THE BUILD UP...
FACEBOOK
RESULTS DAY: TWITTER
LESSONS LEARNED…
SPEAK UP WHEN YOU NEED TO
MAKE IT SIMPLE
MAKE IT EASY TO SHARE
YOU MIGHT NOT BE THE BEST
PERSON TO SAY IT...
FINAL THOUGHTS…
MASSIVE OPPORTUNITY..
BIG CHALLENGE…
Kyle Usher
Digital Development Manager
Engaging Young People Online
kyleu@youngscot.org
@kyle_usher
Kyle Usher - Engaging young people online - #CommEng13
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Kyle Usher - Engaging young people online - #CommEng13

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Kyle Usher, Young Scot

Young Scot’s Digital Development Co-ordinator, Kyle Usher, will be sharing his experience on how to connect with young people online, what they want, how to remain relevant and some of the safety issues involved in doing so.

All the slides from #CommEng13: http://engagingcommunitiesscotland.wordpress.com/2013/10/08/all-the-slides-from-commeng13/

Published in: Technology, Health & Medicine
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  • How young people engage with information... Young people spend over 50% longer online than people over the age of 55 They can access on average three digital devices They would miss mobile internet the most if taken away from them (73% of female & 45% male 12-15 year olds) They are more visual with over five million photos uploaded to Instagram every 24 hours 80% prefer to engage with brands through Facebook They engage in the conversation, with over 163 billion Tweets sent since it launched The online “experience” is now... Collaborative Interactive Personalised In real time Visual
  • Transcript of "Kyle Usher - Engaging young people online - #CommEng13"

    1. 1. Kyle Usher Digital Development Manager Engaging Young People Online kyleu@youngscot.org @kyle_usher
    2. 2. OUR MISSION… Provide young people, aged 11 - 26, with a combination of information, ideas and opportunities to help them get the most OUT of their lives
    3. 3. Relevant HOW TO BE RELEVANT… TOOLS FOR RELEVANCE: • TRENDS • MONITORING • COMMUNICATION
    4. 4. GOOGLE TRENDS
    5. 5. MONITORING: TWEETDECK
    6. 6. MONITORING: HOOTSUITE
    7. 7. FEEDBACK...
    8. 8. FEEDBACK...
    9. 9. FEEDBACK: DIGITAL SURVEY
    10. 10. BEING RELEVANT… RELEVANT CONTENT RELEVANT PLATFORMS RELEVANT VOICE VISUAL LANGUAGE
    11. 11. RELEVANT CONTENT...
    12. 12. BEING RELEVANT… RELEVANT CONTENT RELEVANT PLATFORMS RELEVANT VOICE VISUAL LANGUAGE
    13. 13. CASE STUDY - EXAM CAMPAIGNS… REVISION CAMPAIGN: SUPPORT BEFORE, DURING AND AFTER EXAMS. RESULTS CAMPAIGN: FOLLOW UP CAMPAIGN AROUND EXAM RESULTS AND NEXT STEPS
    14. 14. REALITY CHECK - RESEARCH
    15. 15. E-NEWSLETTER & LANDING PAGE
    16. 16. REVISION CAMPAIGN: ONLINE CONTENT
    17. 17. SOCIAL AND SHARABLE CONTENT
    18. 18. SOCIAL AND SHARABLE CONTENT
    19. 19. FEEDBACK LOOP...
    20. 20. RESULTS CAMPAIGN: PARTNERSHIPS... SDS – MY WOW • HELPLINE • INFORMATION SQA • CERTIFICATES • RESITS YOUNG SCOT • EMOTIONAL SUPPORT… • SOFT SKILLS • SIGNPOSTING
    21. 21. RESULTS CAMPAIGN: THE BUILD UP...
    22. 22. FACEBOOK
    23. 23. RESULTS DAY: TWITTER
    24. 24. LESSONS LEARNED… SPEAK UP WHEN YOU NEED TO MAKE IT SIMPLE MAKE IT EASY TO SHARE YOU MIGHT NOT BE THE BEST PERSON TO SAY IT – FIND WHO IS
    25. 25. FINAL THOUGHTS… MASSIVE OPPORTUNITY.. BIG CHALLENGE…
    26. 26. Kyle Usher Digital Development Manager Engaging Young People Online kyleu@youngscot.org @kyle_usher
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