Neighborhood Tax Centers Report on the 2010 Tax Season

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On May 5th, 2011, Neighborhood Tax Centers announced their accomplishments from the 2010-2011 tax season!

On May 5th, 2011, Neighborhood Tax Centers announced their accomplishments from the 2010-2011 tax season!

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  • $ 91,464,110 = Net number
  • Secured interviews and coverage from all network affiliates (ABC, CBS, NBC, FOX, CW, Univision and Telemundo) Most notable content: A live interview segment on KHOU’s Great Day Houston with Deborah Duncan Seven live interviews on Univision and Telemundo A Fox 26 Emily Aiken investigative report on “when’s free really free?” in relation to paid preparers versus Neighborhood Tax Centers truly free service

Transcript

  • 1. Report on the 2011 Tax Season A program of Neighborhood Centers Inc.
  • 2. Underwriters Sponsors
  • 3. Tax returns prepared: 24,747 Gross Refunds: $40,630,211 Net Refunds: $37,048,407 2011 Tax Season 12% increase in tax returns 15% increase in refunds
  • 4. What is the impact?
  • 5. 2009 Tax Season : 16,821 2009 Year Round: 1,776 2010 Tax Season: 22,079 2010 Year Round: 3,281 2011 Tax Season: 24,747 Returns prepared over 28 months 68,704 Cumulative Impact - Returns
  • 6. 2009: $25,067,606 2010: $37,788,693 2011: $40,630,211 Gross Economic Impact over 28 months $103,486,510 Cumulative Impact – Refunds
  • 7. Success So Far Tax Season + Year-Round
  • 8. The Importance of EITC
  • 9. EITC claimed: $14,062,307 Average EITC: $1,801 % eligible for EITC: 32% Earned Income Tax Credit 20% increase in EITC = more support for children & working families
  • 10. Who We Serve 25% Single Parents Avg AGI $19,591 Avg Net Rfd $3,156 27% Married Households Avg AGI $27,466 Avg Net Refund $2,365 48% Single Adults Avg AGI $16,082 Avg Net Rfd $408 Hispanic/Latino 51% ~ African-American 32% ~ Asian 7% ~ Caucasian 7%
  • 11. How do you plan to use your refund?
    • Pay bills (utility, phone, credit card)
    • Rent, mortgage, home repair, property taxes
    • Household items, food, clothing
    • Car payment, purchase or repair car
    • Save or invest
    • Doctor or medical bills
  • 12. Individual Impact 45,673 men, women and children in 13 weeks
  • 13. Volunteer pictures Secret Ingredient = Volunteers Secret Ingredient = Volunteers
  • 14. 427 active volunteers 21,121 volunteer hours Volunteers 27% increase in volunteer hours
  • 15. On average, each volunteer donated 49.5 hours over 13 weeks.
  • 16. Volunteers 47 volunteers received The President’s Volunteer Service Award for volunteering more than 100 hours. 47 volunteers received The President’s Volunteer Service Award
  • 17. Top Corporate Volunteers Hours Volunteers 4 140 JP Morgan Chase 6 184 Bank of America 5 204 ExxonMobil 5 276 AIG 5 326 Amegy Bank 16 981 IRS
  • 18. Marketing and Outreach
  • 19. How You Heard about Us
    • Saw banner or sign
    • Television
    • Referred by 2-1-1
    • Recommended by employer, nonprofit, agency
    • Flyer
  • 20. PIE DAY
  • 21.
    • Secured 233 media mentions :
      • 116 on radio
      • 61 on TV (interviews and mentions)
      • 50 online (blogs, websites, social media)
      • 6 newspaper clips
    Media Coverage Nearly a 500% increase in media clips compared to 2010
  • 22. Total Media Value
    • This year’s media coverage was worth
    • more than $1.27 million in publicity value.
    • This is five times higher than last year’s publicity value of $214,606.
  • 23.
    • Promoting Financial Success
    • [picture]
    Promoting Financial Well-Being
  • 24. Promoting Financial Well-Being 243 opened accounts with Promise Credit Union 232 received assistance obtaining public benefits and managing finances through partnership with Family Services 671 applied for Individual Taxpayer Identification Numbers (ITIN) 40 learned about Individual Development Accounts through partnership with Covenant Community Capital
  • 25. Year-Round Tax Center on the Baker-Ripley Campus
  • 26. 28,000 returns in 2011 31,000 returns in 2012 Open more credit union accounts Connect refunds to matched savings accounts Focus on Financial Success Initiatives What’s Next?